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- All HBS Web
(824)
- News (351)
- Research (455)
- Multimedia (28)
- Faculty Publications (68)
- 15 Dec 2011
- News
An HBS gift guide
Bill Roedy, Sweetriot, S’well bottle, the Nature Conservancy, Tea Collection, and Zobha) Guilt-free holiday jewels Amy Jain & Daniella Yacobovsky (MBA 2010) Co-founders, BaubleBar “As hard as we tried, we couldn’t find a place to buy high... View Details
- 29 Apr 2008
- First Look
First Look: April 29, 2008
to the idea that Sales and Marketing should each play a role in each phase of the process from e-mail marketing solutions right through to the close. That is, they argue that the two functions are best integrated by encouraging them to... View Details
Keywords: Martha Lagace
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
video via Amazon—but does that create the best environment for the consumer? Research on "overchoice" by HBS professor John Gourville has shown that people can be so overwhelmed by the variety of products available that they go... View Details
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
customers on Valentine's Day, so we decided to offer the best customer service ever. We called every single customer and explained that our reshipment would be late. We sent a follow-up letter of apology from me and included a discount... View Details
Keywords: by Susan Young
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
expand internationally, we finally found our expansion domestically. When we merged with our competitor in Brazil, that was the best opportunity that we had," he said. In de Brito's view, international expansion "is good only if... View Details
Keywords: by Julie Jette
- 05 Oct 2016
- Blog Post
4 Things You Should Know about Entrepreneurship at HBS
gone on to work on entrepreneurial projects. Six of my sectionmates (out of about 90) founded startups directly after graduation, and four others started search funds (looking to buy and run a company). One of the coolest startups to come... View Details
- 01 Sep 2024
- News
Alumni Books
Edited by Margie Kelley Alumni Books 20+ Years of Urban Rebuilding: Lessons from the Revival of Lower Manhattan after 9/11 By Patrice Derrington (MBA 1991) and Rosemary Scanlon (PMD 42, 1981) Routledge Following the destruction of the World Trade Center and the... View Details
- 18 Apr 2022
- News
Home Grown
was about 15 years ago, maybe 20 years ago, from a technology perspective, from a startup perspective—where the domestic market actually was sufficient enough to essentially allow for creation of these companies. And therefore what you see here today is, you know, the... View Details
- 22 Oct 2014
- Research & Ideas
An Economic Principle For Us All: Comparative Advantage
world output and thus consumption and living standards. On the basis of a simple model with just two countries and two goods, he showed that every country—even one enjoying an absolute productivity advantage in both goods—would benefit from specializing in what it was... View Details
Keywords: Re: David A. Moss
- 25 Aug 2014
- News
Gerald Chertavian, MBA 1992
Founder and CEO, Year Up Download Gerald Chertavian profile Return to Alumni Achievement Awards main page TIMELINE 1965 Born, Lowell, Massachusetts 1987 Earns BA, Economics, Bowdoin College 1987 Joins Chemical Bank 1992 Earns MBA 1993 Cofounds Conduit Communications... View Details
Keywords: Susan Young
- 02 Mar 2015
- News
To Market, To Market
Heifer International, the anti-poverty organization perhaps best known for its livestock donation program. “We can do this by building businesses. We are putting families in commerce. They are not just growing vegetables in a garden. They... View Details
- 01 Oct 1999
- News
Finance Conference Explores Research Methodologies
At a session on information and prices, HBS associate professor Benjamin C. Esty presented a paper detailing how the price of an unusual security could be used to extract the market's best guess of the size and basis for the resolution of... View Details
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
doubled its size by acquiring a large European company and was about to do it again by buying an Australian global company. Zambrano viewed clear core values and standards as an important element of success, particularly as Cemex expanded... View Details
Keywords: by Rosabeth Moss Kanter
- 28 Sep 2021
- News
Alumni Connections Drive Career Opportunities for Students
to a second chance at having a fuller experience at school since at Harvard College, I often felt like I had to have my head down.” Westphal has no regrets about that time, especially as he succeeded academically, winning the Harris Prize for View Details
Keywords: Becca Carnahan
- 01 Sep 2006
- News
Redefining Health Care
isn’t high-quality health care more expensive? Health care is not like buying a car. If you want leather seats in a car, this costs more because leather costs more than vinyl. Health care is different, because most of the time the... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
- 07 Sep 2021
- News
Alumni Perspective: The Morning After 9/11
the well-worn paths to tenure. On this morning of mourning, Frances was vintage Frances. “We had a faculty meeting this morning to discuss the importance of class. I just didn't buy it. This week, do whatever you need to do. Leave now.... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
supported the emergence of a diverse array of media for the American consumer to enjoy. Moreover, these investments in marketing attracted talented businesspeople into the marketing field. Best practices in marketing were documented so... View Details
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
argued. On the one hand it pays to be green; it is in a company's best interests to be environmentally proactive. On the other there's no need to be green; after all, we have governments to provide these essential public services. The... View Details
Keywords: by Martha Lagace