Publications

Web

Marketing Awards & Honors - Faculty & Research

University in 2020. Julian De Freitas : Awarded the Goethals Teaching Prize by Harvard University in spring of 2020. Julian De Freitas : Recipient of a Hodgson Fund Grant from Harvard University in 2020. Julian De Freitas : Recipient of a Pershing Square Fund for View Details

2010
Working Paper

On the Descriptive Value of Loss Aversion in Decisions under Risk

By: Eyal Ert and Ido Erev

Five studies are presented that explore the assertion that losses loom larger than gains. The first two studies reveal equal sensitivity to gains and losses. For example, half of the participants preferred the gamble "1000 with probability 0.5; -1000 otherwise"... View Details

Keywords: Decision Choices and Conditions; Research; Risk and Uncertainty; Behavior; Loss

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25 Feb 2020
News

Research Brief: May I Ask Your Advice?

Research by Whillans and three HBS doctoral students—Jaewon Yoon, Hayley Blunden, and Ariella Kristal—found that people who go seeking advice receive information that’s far more useful than those who request feedback. The View Details

Keywords: Jen McFarland Flint

Web

Monitoring Jobs & Troubleshooting - Research Computing Services

technote on Monitoring CPU Usage for your Jobs in order to understand the runtime behavior of your code. Note: If using the NoMachine NX client, you will need to open a terminal window to execute these commands. From the menu bar, select... View Details

December 2022
Article

I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek

Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details

Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development

Fall 2013
Article

The Role of Performance Measures in the Intertemporal Decisions of Business Unit Managers

Accounting performance measures are often argued to lead to short-sighted behavior by managers facing intertemporal decisions. We assess the association between different types of performance measures and the time horizon of business unit managers who have profit... View Details

Keywords: Management Practices and Processes; Performance Evaluation

01 Mar 2018
News

Research Brief: A Path to Moral Management

Eugene Soltes (photo by Russ Campbell) Eugene Soltes (photo by Russ Campbell) Making ethical and moral decisions in business can be murky and is difficult to teach in the vacuum of a business school classroom, argues Associate Professor... View Details

Keywords: Jennifer Myers

Article

A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

By: Randolph E. Bucklin, Sunil Gupta and Sangman Han

Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior

01 Dec 2011
News

Research With Impact: Changing Global Health Practices

Keeps HBS Ahead? You Do! The Personal Touch Donor Spotlight FAQ Associate Professor Nava Ashraf, the MBA Class of 1966 Research Fellow, exemplifies one of the many HBS faculty members who is actively overturning prevailing assumptions to... View Details

Keywords: birth control; Administration of Housing Programs, Urban Planning, and Community Development; Government

1983
Chapter

Analyzing Competitors: Predicting Competitor Behavior and Formulating Offensive and Defensive Strategy

By: M. E. Porter

Keywords: Competitive Strategy; Forecasting and Prediction; Behavior

Research Summary

Overview

Heather Schofield's primary fields of research are economic development and behavioral economics with a focus on health. View Details

April 2022
Article

National Customer Orientation: A Framework, Propositions and Agenda for Future Research

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé

Purpose: This paper aims to propose a new country-level construct, national customer orientation, to provide a benchmark for global headquartered managers’ decisions and scholars investigating cross-national research.
Design/methodology/approach: A conceptual... View Details

Keywords: International Marketing; Macro-marketing; Marketing; Financial Crisis; Customer Focus and Relationships; Economic Growth; Economic Slowdown and Stagnation

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April 2014
Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia

The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details

Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy

27 Feb 2018
First Look

First Look at New Research and Ideas, February 27, 2018

December 2017 Journal of Creative Behavior In Pursuit of Everyday Creativity By: Amabile, Teresa M. Abstract—Creativity researchers have long paid careful attention to individual creativity, beginning with... View Details

Keywords: Sean Silverthorne

July 2008
Article

Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making

By: Katherine L. Milkman, Todd Rogers and Max Bazerman

Although observers of human behavior have long been aware that people regularly struggle with internal conflict when deciding whether to behave responsibly or indulge in impulsivity, psychologists and economists did not begin to empirically investigate this type of... View Details

Keywords: Decision Choices and Conditions; Ethics; Policy; Behavior; Conflict and Resolution