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  • Portrait Project

Marilyn Wang

Now, I’m determined to tell stories that reflect this diverse and beautiful world we live in. I want to uplift the human spirit by celebrating the nuances and complexities of our own unique identities. One day, my daughter won’t have to... View Details
  • 01 Mar 2004
  • News

HBS Alumni Explore Tanzania

saw our first zebras and wildebeests, whose exoticism wore off as their numbers grew. Lions, although we see dozens of them by the end of the trip, didn’t lose their aura, nor do we get bored with the quiet grace of elephants and the gawky View Details
Keywords: Susan Young; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • Portrait Project

Bena Shah

convince the business world that A lot can be learned from marketing a laundry detergent. I will Bring creativity and beauty to the most mundane of products. I will use my smile and my charisma to inspire legions of people to DO THINGS... View Details
  • Portrait Project

Victoria Song

agreeable, beautiful wallflower. But I was always a dreamer. And I discovered a community of other dreamers, of entrepreneurs who taught me to scratch at the walls and feel the paint peel off slowly under my fingertips. Little by little,... View Details
  • Portrait Project

Harman Kochar

it's the journey to the destination that makes all the difference. The journey is full of complex intersections each leading to a unique place with more unique intersections. So my goal in life is to – Embrace the journey that I am fortunate enough to embark on Enjoy... View Details
  • 01 Feb 2021
  • News

Locally Grown

Inspired by the natural beauty he found when he moved to Boulder, Colorado, Robert Fenwick-Smith (MBA 1988) created Aravaipa Ventures, an unusual venture capital fund to support environmentally sustainable technology businesses in the... View Details
  • Portrait Project

Sarah Sommer

"Your daughter is deaf and she may never read beyond a fourth grade reading level," the doctor told my parents when I was two. 30 years later when I greet each day by putting on my "ears" -- my cochlear implants -- I awake to a world of View Details
  • January 2023 (Revised February 2024)
  • Teaching Note

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 522-030. View Details
Keywords: Digital Marketing; E-commerce; E-Commerce Strategy; Marketing; Beauty and Cosmetics Industry; China
Related
  • October 2011 (Revised November 2014)
  • Teaching Note

Cosmeticos de Espana, S.A. (A) (B) (C) (D) (E) (F)

By: David F. Hawkins
Keywords: Beauty and Cosmetics Industry; Spain
Related
  • August 2010 (Revised February 2012)
  • Supplement

Cosmeticos de Espana, S.A. (D)

By: David F. Hawkins
The fourth case in the Cosmeticos de Espana case series. What should management's accounting response be to the imposition of foreign currency controls? View Details
Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Governance Controls; Beauty and Cosmetics Industry; Spain; Venezuela
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  • May 2008
  • Supplement

Dove: Evolution of a Brand - Advertising Supplement

By: John A. Deighton
Keywords: Advertising; Brands and Branding; Beauty and Cosmetics Industry
Related
  • March 1990 (Revised October 1999)
  • Case

Mary Kay Cosmetics: Sales Force Incentives (A)

By: Robert L. Simons and Hilary Weston
Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
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  • summer 2003
  • Article

The Drivers of Market Efficiency in Revlon Transactions

By: Guhan Subramanian
Keywords: Performance Efficiency; Business Ventures; Beauty and Cosmetics Industry
Related
  • July 1983 (Revised September 1986)
  • Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details
Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry
Related
  • May 1981 (Revised May 1985)
  • Case

MEM Co., Inc.

By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry
Related
  • 26 Mar 2015
  • News

Improving the environment through green spaces and commercial buildings

incredibly underrated place in terms of its built environment,” he says. “There’s a lot of phenomenal civic and cultural and event spaces and beautiful landscapes that outsiders just aren’t aware of.” The Partnership has just finished a... View Details
  • Profile

Shawn Tuli

in a beautiful environment HBS stood out for Shawn because, “I wanted to experience different frameworks and ways of doing business, to which the case method lends itself very well. Overall, the school has an amazing faculty and... View Details
  • 01 Jun 2017
  • News

Case Study: Something New

Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque labeling and pricing. “When you... View Details
Keywords: April White
  • Portrait Project

Ahmet Orhon

100 questions, and almost no room for mistake... I grew up in the slums. The path was super simple for us before this exam: 1-Ace: obtain a chance to have a life... 2-Fail: start working at the age of 11 and forget your dreams... I had a classmate, Serap... A View Details
  • 07 Jul 2016
  • News

A World Without Borders

both the beauty and the savagery that comes with that.” For Kent, travel is another, essential way to connect to the world. “If you don’t travel and you don’t look for yourself, and learn for yourself, and touch for yourself, and think... View Details