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Show Results For
- All HBS Web
(861)
- People (1)
- News (51)
- Research (772)
- Multimedia (5)
- Faculty Publications (666)
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- June 1984 (Revised October 1985)
- Teaching Note
Motofabrikwerk S.A. (A), Teaching Note
Keywords: Auto Industry
- October 1990 (Revised January 1991)
- Case
AB Volvo: Organizational Development and Its Impact on Information Systems
By: Robert G. Eccles Jr.
Eccles, Robert G., Jr. "AB Volvo: Organizational Development and Its Impact on Information Systems." Harvard Business School Case 491-034, October 1990. (Revised January 1991.)
- December 1993
- Case
Ford Motor Coompany: Changing the Dealer Culture
Confronted by increasing market emphasis on customer satisfaction coupled with the success of General Motors' Saturn Division with "no haggle" pricing, Ford Motor Co. examines the sales culture within its own dealers and considers how to implement policies that will... View Details
Keywords: Organizational Change and Adaptation; Salesforce Management; Customer Satisfaction; Auto Industry; United States
Dees, J. Gregory, and Marc Boatwright. "Ford Motor Coompany: Changing the Dealer Culture." Harvard Business School Case 394-073, December 1993.
- April 1992 (Revised July 1993)
- Supplement
Adam Opel AG (A), Supplement
By: Hugo Uyterhoeven
Describes political and economic developments that completely change the assumptions on which the strategic options in the (A) case were based. This requires a fundamental reconsideration of the economic/political, strategic, and organizational dimensions and the... View Details
Uyterhoeven, Hugo. "Adam Opel AG (A), Supplement." Harvard Business School Supplement 392-127, April 1992. (Revised July 1993.)
- March 1992 (Revised June 1993)
- Case
Lada do Brasil
By: James E. Austin and Helen Shapiro
In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government's trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex... View Details
Keywords: Business Startups; Transformation; Economics; Corporate Entrepreneurship; Capital; Policy; Competition; Auto Industry; Brazil
Austin, James E., and Helen Shapiro. "Lada do Brasil." Harvard Business School Case 392-122, March 1992. (Revised June 1993.)
- November 1989
- Teaching Note
The Poletown Dilemma and Poletown Dilemma: The Outcome, Teaching Note
By: Thomas R. Piper
Teaching Note for (9-389-017) and (9-390-068). View Details
- November 1989
- Supplement
The Poletown Dilemma: The Outcome
By: Thomas R. Piper
Summarizes the outcome. View Details
Piper, Thomas R. "The Poletown Dilemma: The Outcome." Harvard Business School Supplement 390-068, November 1989.
- 03 Jun 2016
- News
Again in a Great City
opinionated time line of Detroit’s highs and lows. And there have been a lot of lows. Just a few years ago, Cummings was done with Detroit. The municipal government was in disarray, the auto industry was... View Details
Keywords: April White; photographed by Brian Kelly
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
Francisco 49ers football team, and Grousbeck, CEO of the Boston Celtics basketball franchise. The fund focuses on sports media content, an industry headed to $60 billion in revenue, according to the Causeway partnership. Higgins says the... View Details
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
high-cost, high-wage economy like Germany? Porsche's unusual answer in a globalizing auto industry has framed two case studies by HBS professor Jeffrey Fear and colleague Carin-Isabel Knoop. Do I Dare Say... View Details
Keywords: by Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and... View Details
Keywords: Sean Silverthorne
- February 1999 (Revised June 2010)
- Case
Car Wash Partners, Inc.
By: Paul A. Gompers
Examines the investment decision of Cabot Brown and Bill Burgin, two venture capitalists, to finance Car Wash Partners (CWP). CWP intends to purchase automatic car washes around the country. Investment strategy and deal structuring are discussed. View Details
Keywords: Mergers and Acquisitions; Entrepreneurship; Venture Capital; Financial Strategy; Auto Industry; Auto Industry
Gompers, Paul A. "Car Wash Partners, Inc." Harvard Business School Case 299-034, February 1999. (Revised June 2010.)
- October 2017
- Case
Shift Technologies, Inc.
By: Thomas Eisenmann and Nicole Tempest Keller
In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used cars, was formulating plans for the San Francisco–based startup’s next phase of expansion. One option was to preserve Shift’s current business model... View Details
Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Growth and Development Strategy; Decision Choices and Conditions; Auto Industry; Auto Industry; United States
Eisenmann, Thomas, and Nicole Tempest Keller. "Shift Technologies, Inc." Harvard Business School Case 818-002, October 2017.
- July 1997
- Case
Ford Motor Company: Maximizing the Business Value of Web Technologies
One of the largest companies in the world decides to aggressively deploy Web technology and must manage and support the new technology. A discussion of infrastructure renewal, application development, extranets, and content management is included. View Details
Keywords: Organizational Change and Adaptation; Value Creation; Information Technology; Infrastructure; Internet and the Web; Manufacturing Industry; Manufacturing Industry
Austin, Robert D., and Mark J. Cotteleer. "Ford Motor Company: Maximizing the Business Value of Web Technologies." Harvard Business School Case 198-006, July 1997.
- 2016
- Working Paper
Decision-Making by Precedent and the Founding of American Honda (1948 – 1974)
By: Ramon Casadesus-Masanell and John Heilbron
American Honda was founded in 1959 as a wholly owned subsidiary of the Honda Motor Company to facilitate sales and distribution in the United States. The details of American Honda’s early history have long served as evidence in debates among scholars and practitioners... View Details
Keywords: Strategy; Business Subsidiaries; Decision Making; Auto Industry; Auto Industry; United States
Casadesus-Masanell, Ramon, and John Heilbron. "Decision-Making by Precedent and the Founding of American Honda (1948 – 1974)." Harvard Business School Working Paper, No. 17-016, August 2016.
- January 2014
- Supplement
Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)
By: Juan Alcacer and Nancy Hua Dai
The case reveals that Ford decided to open its own e-coating plant in Gujarat, India, and details how the decision was made at different organizational levels. View Details
Keywords: Foreign Investment; Organizational Alignment; Strategic Decision Making; Motivation and Incentives; Communication; Organizational Structure; Decision Making; Business Processes; Foreign Direct Investment; Manufacturing Industry; Manufacturing Industry; Gujarat
Alcacer, Juan, and Nancy Hua Dai. "Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)." Harvard Business School Supplement 914-015, January 2014.
- August 2013
- Article
Customer-Driven Misconduct: How Competition Corrupts Business Practices
By: Victor Manuel Bennett, Lamar Pierce, Jason A. Snyder and Michael W. Toffel
Competition among firms yields many benefits but can also encourage firms to engage in corrupt or unethical activities. We argue that competition can lead organizations to provide services that customers demand but that violate government regulations, especially when... View Details
Keywords: Competition; Crime and Corruption; Management Practices and Processes; Ethics; Consumer Behavior; Customer Satisfaction; Auto Industry; Auto Industry
Bennett, Victor Manuel, Lamar Pierce, Jason A. Snyder, and Michael W. Toffel. "Customer-Driven Misconduct: How Competition Corrupts Business Practices." Management Science 59, no. 8 (August 2013): 1725–1742. (Online Appendix. Lead article. Nominated for "Best Conference Paper Award" and "SMS Best Conference Paper Prize for Practice Implications" at 2012 Strategic Management Society International Conference.)
- June 2014 (Revised January 2017)
- Supplement
YAAS's Service Center (C)
By: Brian Hall and Sara del Nido
This case is about a compensation change at an automotive service company in the Middle East. The case allows investigation and analysis of many issues related to compensation design and human resource management, and even change management. The focus of the case is... View Details
Keywords: Compensation; Emotions; Values; Human Resources; Labor; Negotiation; Organizations; Social Psychology; Value Creation; Motivation and Incentives; Auto Industry; Auto Industry; Kuwait; Middle East
Hall, Brian, and Sara del Nido. "YAAS's Service Center (C)." Harvard Business School Supplement 914-051, June 2014. (Revised January 2017.)
- April 2012
- Case
Renesas Electronics and the Automotive Microcontroller Supply Chain (A)
By: Willy Shih and Margaret Pierson
The magnitude 9.0 earthquake that struck Japan in March 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab, so its... View Details
Keywords: Natural Disasters; Crisis Management; Supply Chain Management; Production; Strategy; Semiconductor Industry; Semiconductor Industry; Japan
Shih, Willy, and Margaret Pierson. "Renesas Electronics and the Automotive Microcontroller Supply Chain (A)." Harvard Business School Case 612-071, April 2012.