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  • All HBS Web  (643)
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    • News  (240)
    • Research  (324)
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Show Results For

  • All HBS Web  (643)
    • People  (1)
    • News  (240)
    • Research  (324)
    • Multimedia  (12)
  • Faculty Publications  (190)
← Page 26 of 643 Results →
  • 27 Jun 2019
  • Blog Post

Dance to the Music: How Noa Torok Found Her Dream Job at SoundCloud

sponsors of the music app she used every day. Subsequent research in the HBS alumni database gave her two possible contacts, the CEO and Lisa Elis, a graduate of the HBS Executive Education program. Via LinkedIn, Noa wrote Elis a “long... View Details
Keywords: Entertainment / Media / Sports
  • 28 Apr 2016
  • News

New Venture Competition Winners Announced

audience who would be voting for the $2,000 “crowd favorite” prize at the School’s annual New Venture Competition Finale. “We’re building a telemedicine app for Africa . Half of all outpatient visits can be conducted over a mobile... View Details
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

and other retailers are experimenting with offering rewards program members discounts on gasoline, for instance. And Stop & Shop recently rolled out Scan It! Mobile, an app that turns a customer's iPhone into a mobile scanner and... View Details
Keywords: by Maggie Starvish; Retail
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

these sites; what do they do?" The biggest discovery: pictures. "People just love to look at pictures," says Piskorski. "That's the killer app of all online social networks. Seventy percent of all actions are related... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • 01 Mar 2019
  • News

Building a Movement

should be as well versed in those possibilities as anyone building consumer apps or SaaS for enterprise. It’s also an incredibly perilous moment for technology and the impact it’s having on society—whether it’s elections and free speech... View Details
  • 17 Aug 2015
  • News

The Play Alchemist

sponsored is used. “It's using this technology to deepen the connection between the person who made the purchase and the actual giving that’s happened,” Matthews says. The Plus app will also let users vote to support beneficial social... View Details
Keywords: Constantine von Hoffman
  • Fast Answer

Challenges and Opportunities in the Restaurant Industry

taverns,buffets & cafeterias -social media marketing and restaurant apps -brand management     Mintel - consumer market studies and primary and secondary data analysis (primarily for European and US countries) for... View Details
  • 01 Sep 2020
  • News

Action Plan: Finding Fluency

also lets me daydream about the trip to Paris I’m going to get back on the calendar someday.” Dunaway, the chief marketing officer for Duolingo, is not alone in her desire to use her time in quarantine for self-improvement. Interest in the nine-year-old... View Details
Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services
  • 23 Oct 2019
  • News

Future Tech Leaders Dive into New Program

a team project in the new MS/MBA: Engineering Sciences Program, offered jointly by HBS and the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS). With just three days to complete a prototype, Batt’s team created a connected device and mobile... View Details
Keywords: University Collaborations; MS/MBA
  • 27 Jul 2019
  • Op-Ed

Does Facebook's Business Model Threaten Our Elections?

In the 2012 US presidential election, the Obama campaign deftly used a Facebook app to register voters and have friends message them to get out the vote. But it was 2016 presidential campaign that really changed social media’s impact on... View Details
Keywords: by George Riedel
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

opportunities to practice their skills in time frames connected to actual buying processes. They can do so by using the same technologies that are “disrupting” their customer-contact activities: videos and mobile apps that reps can view... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2016
  • News

Smart Moves

carmakers use INRIX data now, and the acquisition of OpenCar enables us to provide a much better user experience—an end-to-end ecosystem for in-car applications. Today, if you want to play Pandora in the car or get advice from Trip Advisor, you have to plug in your... View Details
Keywords: Robert S. Benchley; Support Activities for Transportation; Transportation
  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

an effective way to establish themselves as hubs. Ping An successfully utilized this tactic in its auto services ecosystem. In a similar vein, Adidas entered the digital fitness market—a field Nike had already ventured into— by acquiring the running View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

expatriate employees ride them. By comparison, through the Go-Jek app a user could now summon a ride in seconds just as a New Yorker could summon an Uber. Routes were traceable, fares were calculated transparently, and passengers could... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO... View Details
Keywords: by Sean Silverthorne
  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

that enable consumers to self-monitor exercise levels, sleep patterns, and blood pressure have sold briskly. Despite Google Health’s failed effort to facilitate patients’ collecting their medical records electronically in one place, there were around 40,000 health... View Details
Keywords: by John A. Quelch; Health
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

and Recovery In 2013, Sam Frons founded Addicaid—a mobile application (app) that allowed people in addiction recovery to track their progress, check in with counselors, and connect with others in recovery programs. The app was grounded in... View Details
Keywords: Sean Silverthorne
  • 25 Aug 2022
  • News

Action Plan: Fired Up

and Traeger on.’ #TraegerOn immediately took off, and we grew in tandem with our online community.” Prioritize product experience. Traeger’s convection-based smart grills use an app and sensors to monitor the right combination of heat and... View Details
Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand
  • 10 Jun 2022
  • Blog Post

New Venture Competition 2022: Business and Environment Ventures

a robust ecosystem with a mobile app that brings together all the participants in the marketplace and controls the entire ecosystem of vehicles, batteries and charging seamlessly. Green Science AllianceRyohei Mori, GMP 2021We are the... View Details
  • 26 May 2022
  • News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

product attempts that missed the mark on health outcomes—including a prototype of a smart bike and apps for fitness and calorie tracking. “In order to have a healthy outcome, our users need to adopt a healthy lifestyle—daily,... View Details
Keywords: Margie Kelley
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