Apple - Publications - Faculty & Research

February 1998
Case

Creating the International Trade Organization

By: David A. Moss, George R. Appling and Andrew D Archer

In the late 1940s, officials at the U.S. State Department began campaigning for the creation of an International Trade Organization (ITO). This new organization would oversee global negotiations on trade liberalization, foreign direct investment, cartels, and commodity... View Details

Keywords: Mission and Purpose; Trade; Governing Rules, Regulations, and Reforms; Policy; Globalized Economies and Regions; Agreements and Arrangements; Foreign Direct Investment; Economic Systems; International Relations

Citation

Educators

Purchase

01 Apr 1997
News

How Green Is the Valley: HBS Students Explore Booming California Industries

Sixteen years ago, Donna L. Dubinsky (MBA '81) was a second-year HBS student who, having "fallen in love" with her Apple computer, decided she wanted to work for the company. "I had no technical background or training," Dubinsky recalls.... View Details

Keywords: Daniel Penrice

Fred M. Gibbons

Gibbons was one of the early pioneers in the software development industry. While working at Hewlett-Packard, he developed the Pfs:file software suite which enabled Apple Computer users to manage a host of productivity applications.... View Details

Keywords: Computers & Electronics

07 Jun 2016
First Look

June 7, 2016

Harvard Business School Case 816-059 KKR, Ringier Digital, and the Acquisition of Scout24 Switzerland No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/816059-PDF-ENG Harvard Business School Case 316-069 Apple: Privacy vs. Safety? In... View Details

Keywords: Sean Silverthorne

01 Dec 2019
News

Case Study: Farming It Out

photo courtesy of Charlie Andersen Charlie Andersen (MBA 2014) grew up on a 200-acre organic family farm west of Philadelphia that produced everything from apples and blueberries to sweet corn. Andersen absolutely loved it—for the most... View Details

Keywords: Jen McFarland Flint; Agriculture

20 Apr 2016
Research & Ideas

When CEOs Become Activists

cancel company events that would have required customers or employees to travel to Indiana. And Apple CEO Tim Cook authored an op-ed in The Washington Post to oppose the legislation. The public outcry against the RFRA seemed to make an... View Details

Keywords: by Carmen Nobel; Technology; Publishing

25 Oct 2012
Research & Ideas

10 Reasons Customers Might Resist Windows 8

will compete against Apple iPad. And industry observers have noted similarities between Apple's tightly-controlled marketing tactics and Microsoft's marketing campaign for the upcoming OS—Microsoft is even using indie rock music in its... View Details

Keywords: by Carmen Nobel; Computer; Consumer Products

21 Nov 2013
News

Case Study: BlackBerry and Thorsten Heins

architecture. They were locked into their old architecture as competitors like Apple built a device plus a third party app model that brought a much broader and appealing range of capabilities to users. By the time BlackBerry started... View Details

Keywords: Telecommunications; Information; Management of Companies and Enterprises; Management

07 Oct 2011
Research & Ideas

The Steve Jobs Legacy

how to create culture. His work at Apple transcended business to marketing iconic products that consumers imbued with human attributes. iPod, iPhone, and iPad are more than technology. They are objects of desire. Jobs's legacy is a brand... View Details

Keywords: Re: Multiple Faculty; Computer; Technology

19 Sep 2012
Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

Here's a cautionary tale of innovation woe: Nokia has consistently outspent Apple on phone-related research and development over the past decade, especially in the years leading up to the launch of Apple's iPhone. Between 2004 and 2007,... View Details

Keywords: by Carmen Nobel

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

the question is as important as the answer," Thomke says. When Apple Buys Your Company In teaching a case study about Apple, Thomke asks a thought-provoking question to conclude the discussion: Imagine that View Details

Keywords: by Dina Gerdeman; Consumer Products

Career Coach

Yiwei Zhao

about assisting students in career visioning, networking, interview prep, resume and cover letter reviews, and pivoting into product / tech. Employment Experience: Apple (AI/ML team, MBA Summer Internship), GM Cruise (Product Operations,... View Details

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

says. “Generative AI chatbots like ChatGPT and the motion gestures control in the Apple Vision Pro continue to expand who can use a computer and what you can use it for.” Wu shares how his father, who studied computer science in college... View Details

Keywords: by Ben Rand; Technology; Information Technology

Career Coach

Cat Davidson

right. Additionally, Cat has experience conducting mock interviews and polishing resumes and cover letters. Employment Experience: Apple (internship - summer), FanDuel (internship - spring), Los Angeles Rams (American football) View Details

26 Oct 2015
News

Ron Johnson’s Post-Penney’s Rebirth

The November issue of Fast Company has a profile of Ron Johnson (MBA 1984)—former Apple retail guru and JC Penney CEO. Johnson’s now at the helm of a consumer electronics startup, Enjoy, that focuses on personal service interactions with... View Details

Keywords: Electronics and Appliance Stores; Retail Trade

01 Jun 2016
News

Ink

would slowly migrate to the small and medium-sized businesses. Suddenly, Apple comes in with Apple Pay, and you have all these new players that are blocking Square from moving up. And it is only a matter of... View Details

19 Feb 2018
Sharpening Your Skills

Amazoned: Is Any Industry Safe?

it cheaper for startups to stand up an enterprise. One result: VCs could suddenly fund more companies. Apple and Amazon Are ’Frenemies’ When It Comes To eReaders Why sometimes it's better for fierce competitors like View Details

Keywords: by Sean Silverthorne; Retail

27 Jul 2015
Research & Ideas

The ‘Promotion’ That Makes You Feel Bad

Companies change strategy, operational processes, and policies all the time, each shift creating a new group of winners and losers. When Steve Jobs became CEO of Apple for the second time, the culture shifted, with designers enjoying... View Details

Keywords: by Roberta Holland

14 Sep 2007
Research & Ideas

How to Profit from Scarcity

illusion that supplies would be limited. In fact, there were very few supply shortages. In both cases, the marketers anticipated demand levels pretty well. As the mountains of press coverage and strong opening day sales attest, the scarcity illusion strategy paid off... View Details

Keywords: by John Quelch; Consumer Products; Advertising

01 Dec 2009
News

Rolling on the River

New England is known for more than its apples and pumpkins. In early October, a bumper crop of over 2,000 alumni and guests popped up on the HBS campus to attend reunion celebrations for the MBA Classes of 1949, 1964, 1969, 1974, 1979,... View Details

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