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- Faculty Publications (460)
Show Results For
- All HBS Web (613)
- Faculty Publications (460)
- January 1977 (Revised November 1982)
- Case
Gant Shirtmakers
Keywords: Apparel and Accessories Industry
Greyser, Stephen A. "Gant Shirtmakers." Harvard Business School Case 577-088, January 1977. (Revised November 1982.)
- October 1984 (Revised June 1985)
- Teaching Note
NIKE (A), Teaching Note
Teaching Note for (9-385-025). View Details
Keywords: Apparel and Accessories Industry
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
fans were forced by FIFA to remove their pants before entering the stadium. As a result, hundreds of fans watched the game in their underwear. Needless to say, the Dutch brewery reaped a marketing bonanza. For the big athletic equipment View Details
Keywords: Garry Emmons
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- 01 Dec 2002
- News
Alumni Honorees Urge Students to Emphasize Ethics
Esquel Group is a leading textile and apparel manufacturer, didn't shy away from the fact that her industry is typically regarded as anything but socially conscious.... View Details
- April 1997
- Teaching Note
Northco (A) TN
By: Ananth Raman and Kim Bowon
Teaching Note for (9-697-017). View Details
- September 2002 (Revised July 2003)
- Case
Silhouette v. Hartlauer
Silhouette, an Austrian eyeglass frame manufacturer, sued Hartlauer, an Austrian retail discounter, for reselling Silhouette frames within the European Union (EU) that Hartlauer had purchased outside the EU. Does the EU follow the principle of exhaustion of trademarks? View Details
Keywords: Lawsuits and Litigation; Trademarks; Manufacturing Industry; Manufacturing Industry; European Union
Bagley, Constance E., and Claude Mosseri-Marlio. "Silhouette v. Hartlauer." Harvard Business School Case 803-055, September 2002. (Revised July 2003.)
- February 1996 (Revised January 2004)
- Teaching Note
Arley Merchandise Corporation TN
By: William E. Fruhan Jr. and Andre F. Perold
Teaching Note for (9-287-063). View Details
- October 2006 (Revised February 2009)
- Teaching Note
Spyder Active Sports - 2004 (TN)
By: Belen Villalonga and Dwight B. Crane
Teaching Note to (206-027). View Details
- October 2016
- Teaching Note
Longchamp
By: Jill Avery
Teaching Note for HBS No. 316-086. View Details
- February 2010
- Teaching Note
Fabindia Overseas Pvt. Ltd. (TN)
By: Mukti Khaire
Teaching Note for [807113]. View Details
- 10 Dec 2013
- First Look
First Look: December 10
Publications August 2013 Strategic Management Journal Location Choices under Strategic Interactions By: Alcácer, Juan, Minyuan Zhao, and Cristian Dezso Abstract—The literature on location choices has mostly emphasized the impact of... View Details
Keywords: Sean Silverthorne
- April 2011
- Teaching Note
Neck & Neck: Leveraging the Club Neck Information (TN)
Teaching Note for 111112. View Details
- April 1994
- Supplement
Planet Reebok (B)
By: John A. Quelch
Supplements Planet Reebok (A). View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- January 1989
- Case
Benetton S.p.A.
Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details
Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Fashion Industry; Fashion Industry
Stevenson, Howard H. "Benetton S.p.A." Harvard Business School Case 389-074, January 1989.
- 11 Jun 2015
- News
Leading the way in sustainable style
Marjorie Yang (MBA 1976), the chairman and CEO of garment-manufacturing giant The Esquel Group, doesn’t spend much time talking about apparel anymore. Instead, she’s focused on improving the livelihood of... View Details
- 15 Sep 2009
- First Look
First Look: September 15
begun to explore the use of more distributed institutional forms. In this article, we review the emerging scholarship on the formation and function of self-regulatory institutions. Download the paper:... View Details
Keywords: Martha Lagace
- 01 Sep 2005
- News
Perfection’s Price
MICHAEL KAPLAN (left, with brother and partner Nicholas) reflects on lessons learned and looks ahead to future growth. Michael Kaplan (MBA ’02) had a great idea for a start-up: a fashionable View Details