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  • October 1984
  • Teaching Note

NIKE (B1): Business Class Travel, Teaching Note

Teaching Note for (9-385-028). View Details
Keywords: Accounting; Policy; Apparel and Accessories Industry
Related
  • October 1984
  • Case

NIKE (A1)

Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores. View Details
Keywords: Decisions; Marketing Strategy; Distribution Channels; Apparel and Accessories Industry; Apparel and Accessories Industry
Related
  • June 2008
  • Teaching Note

Threadless: The Business of Community (TN)

By: Karim R. Lakhani
Teaching Note for 608707 View Details
Keywords: Internet and the Web; Civil Society or Community; Competition; Blogs; Business Model; Decisions; Design; Retail Industry; Retail Industry; Chicago
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  • 25 Mar 2014
  • First Look

First Look: March 25

and restore the company's fortunes? Purchase this case: http://hbr.org/product/Hennes---Mauritz--2000/an/713509-PDF-ENG Harvard Business School Case 713-512 Hennes & Mauritz, 2012 In 2012, Hennes & Maurtiz (H&M) was the... View Details
Keywords: Sean Silverthorne
  • March 2014
  • Supplement

Transforming Tommy Hilfiger (B)

By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein
Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Retail Industry; United States; Europe
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  • 2010
  • Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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  • July 2010
  • Teaching Note

Managing Creativity at Shanghai Tang (TN)

By: Roy Y.J. Chua and Lisa Kwan
Teaching Note for 410018. View Details
Keywords: Creativity; Brands and Branding; Financial Crisis; Selection and Staffing; Leadership; Luxury; Arts; Fashion Industry; Fashion Industry
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  • 10 Feb 2014
  • News

King of His Castle

Viking Mead—soon followed. "It's crazy and exciting," says Appling. Appling has been able to maintain work/life balance with his current job as president and CEO of Personal Communications Devices, a... View Details
Keywords: Jill Radsken; Arts, Entertainment
  • February 2024
  • Teaching Note

UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 523-013. View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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  • April 2011
  • Teaching Note

Neck & Neck: Leveraging the Club Neck Information (TN)

Teaching Note for 111112. View Details
Keywords: Budgets and Budgeting; Knowledge Use and Leverage; Profit; Planning; Advertising Campaigns; Mathematical Methods; Apparel and Accessories Industry; Apparel and Accessories Industry
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  • October 2006 (Revised February 2009)
  • Teaching Note

Spyder Active Sports - 2004 (TN)

By: Belen Villalonga and Dwight B. Crane
Teaching Note to (206-027). View Details
Keywords: Family Business; Business Exit or Shutdown; Apparel and Accessories Industry; Apparel and Accessories Industry
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  • August 2021 (Revised November 2023)
  • Teaching Note

Coats: Supply Chain Challenges

By: Willy C. Shih
Teaching Note for HBS Case No. 621-115.
Faced with continuing cost pressure, should Coats, the world's largest thread maker, relocate some of its make-to-stock manufacturing to an ultra-low-cost region while leaving make-to-order demand close to customers? View Details
Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia
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  • July 2004 (Revised November 2005)
  • Teaching Note

Burberry (TN)

By: Youngme E. Moon
Teaching Note to (9-504-048). View Details
Keywords: Apparel and Accessories Industry
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  • September 2000
  • Teaching Note

Maxwell Shoe Company, Inc. TN

By: Krishna G. Palepu
Teaching Note for (9-100-038). View Details
Keywords: Apparel and Accessories Industry
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  • March 1984 (Revised August 1987)
  • Supplement

Petite Playthings, Inc.--1984 (B)

By: Benson P. Shapiro
Supplements the (A) case. View Details
Keywords: Apparel and Accessories Industry
Related
  • August 1985 (Revised July 1988)
  • Case

NIKE in China--1985

By: Francis Aguilar
Keywords: Apparel and Accessories Industry; China
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  • October 1984
  • Teaching Note

NIKE (C): Phil Knight, Teaching Note

Teaching Note for (9-385-029). View Details
Keywords: Leadership; Management Style; Apparel and Accessories Industry
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  • 20 Jan 2015
  • First Look

First Look: January 20

industries and headquartered in 45 countries during the years 2004 to 2007. Results show that firms that are more environmentally damaging, particularly those in countries where they are more exposed to... View Details
Keywords: Sean Silverthorne
  • 03 Nov 2015
  • First Look

November 3, 2015

balance the short- and long-term? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516013-PDF-ENG Harvard Business School Case 116-009 Kjell & Company: Electronics Accessories Retail in the... View Details
Keywords: Sean Silverthorne
  • January 1989
  • Case

Benetton S.p.A.

By: Howard H. Stevenson
Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details
Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Fashion Industry; Fashion Industry
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