Publications

01 Jun 2009
News

Alumni Books

market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly... View Details

Keywords: Publishing Industries (except Internet); Information

13 May 2014
Op-Ed

The Alibaba Effect

state-owned enterprise. Its unique combination of timing, wits, external capital, and alliances make it the kind of home-grown success story Apple and Amazon have been in the US. Operating away from the politically sensitive domains of... View Details

Keywords: by Bill Kirby & Warren McFarlan; Retail

September 1993
Supplement

Manufacturing at ALZA: The Right Prescription? (C)

By: Dorothy A. Leonard

ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details

Keywords: Mergers and Acquisitions; Product Marketing; Alliances; Research and Development; Salesforce Management; Business Strategy; Pharmaceutical Industry

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February 1991 (Revised June 1991)
Case

Raymond Jackson (A)

By: Jay W. Lorsch

Professor Jackson is offered a spot on the slate of directors that Harold Simmons, Lockheed's largest shareholder, has nominated for Lockheed's board to oppose the slate nominated by Lockheed in the Spring, 1990 elections. Jackson must decide whether to join Simmons'... View Details

Keywords: Business and Shareholder Relations; Corporate Governance; Decisions; Voting; Governing and Advisory Boards; Alliances

February 1992 (Revised April 1995)
Case

Pfizer: Global Protection of Intellectual Property

By: Lynn S. Paine and Michael Santoro

Top officials at Pfizer are assessing their strategy for improving protection of Pfizer's patents around the world. The outcome of the Uruguay Round of the GATT negotiations is uncertain, and it is not clear whether an acceptable intellectual property protection... View Details

Keywords: Patents; Trade; Policy; Government and Politics; Business Strategy; Agreements and Arrangements; Alliances; Cross-Cultural and Cross-Border Issues; Pharmaceutical Industry; United States; Japan; Europe

December 2013
Case

Bruce Allyn: Negotiating with the KGB (A)

By: James K. Sebenius

Isolated by the KGB in Moscow, Harvard graduate student Bruce Allyn faces high-pressure negotiation tactics to recruit him for the Soviet spy agency. At the tense height of the Cold War, with CIA agents systematically being exposed and executed in Russia, Allyn was... View Details

Keywords: Negotiation; Bargaining; Hard Bargaining; KGB; Espionage; Spying; War; National Security; Alliances; Ethics; Negotiation Tactics; Decision Choices and Conditions; Negotiation Participants; Negotiation Offer; Cambridge; Moscow; Soviet Union

01 Feb 1998
News

Not Your Typical Business Conference

moving story about her own bout with cancer, an experience that led her to switch from a fast-track investment-banking job to the nonprofit world as head of the National Alliance of Breast Cancer Organizations. On Being There Excerpts... View Details

23 Mar 2020
News

Signal Boost

being influenced by women, yet they weren’t paying attention to what women wanted.” Giving voice to those who aren’t always heard has been a hallmark of Lara’s career. Today, she works as the executive director at Lakeshore Ethnic Diversity View Details

May 1999 (Revised December 2003)
Case

European Monetary Union

By: Richard H.K. Vietor and Sabina M. Ciminero

On January 1, 1999, 11 European countries unified their currencies--48 years after their first integrative efforts. This marks a huge development in the structure of Europe and the world's economy. This case examines the integrative process, the Single Europe Act and... View Details

Keywords: Money; Currency; Globalized Economies and Regions; Markets; International Relations; Alliances; System; Integration; Macroeconomics; Business and Government Relations; European Union

April 2003 (Revised November 2003)
Case

Creation of the European Union, The

By: J. Gunnar Trumbull

Describes the emergence of the European Union (EU). Focuses on a critical stage in European integration--the period in the early 1990s when member states negotiated the terms of the Maastricht Treaty. This agreement set in motion the project that would eventually lead... View Details

Keywords: International Relations; Alliances; System; Negotiation Participants; Government and Politics; Agreements and Arrangements; Money; Cooperation; European Union

March 1993
Case

Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries... View Details

Keywords: Marketing Strategy; Order Taking and Fulfillment; Production; Supply Chain Management; Alliances; Value Creation; Manufacturing Industry

November 1991
Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser

On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details

Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry

November 2010 (Revised August 2013)
Case

Chrysler Fiat 2009

By: J. Bruce Harreld, Paul W. Marshall and David Lane

In spring 2009, Chrysler entered a prepackaged bankruptcy and exited 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What... View Details

Keywords: Restructuring; Leadership Development; Alliances; Business Strategy; Growth and Development Strategy; Business Growth and Maturation; Financial Condition; Auto Industry

August 2001 (Revised April 2003)
Case

International Trachoma Initiative

By: Diana Barrett, James E. Austin and Sheila McCarthy

In an effort to combat trachoma, a major eye disease, the Clark Foundation entered into a partnership with Pfizer Pharmaceuticals. After a successful pilot project, a joint initiative was established (the Trachoma initiative) that has as its goal to eradicate the... View Details

Keywords: For-Profit Firms; Joint Ventures; Globalization; Mission and Purpose; Organizational Culture; Alliances; Partners and Partnerships; Non-Governmental Organizations; Health Industry

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18 Oct 2016
Op-Ed

Why Business Should Invest in Community Health

including the Los Angeles County Alliance for Boys and Girls Clubs and Edible Schoolyard New York City, which focus on increasing the physical activity and healthy eating habits of children and their families in local communities.... View Details

Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health

March 1999 (Revised November 2001)
Case

Honda-Rover (C): "The Sting"

By: Ashish Nanda, James K. Sebenius and Ron Fortgang

Supplements the (A) case. View Details

Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom