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Publications

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  • All HBS Web  (616)
    • People  (1)
    • News  (153)
    • Research  (405)
    • Events  (2)
    • Multimedia  (10)
  • Faculty Publications  (260)

Show Results For

  • All HBS Web  (616)
    • People  (1)
    • News  (153)
    • Research  (405)
    • Events  (2)
    • Multimedia  (10)
  • Faculty Publications  (260)
← Page 26 of 616 Results →
  • 01 May 2020
  • In Practice

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

The coronavirus pandemic caught the business world by surprise, but the catastrophe might force companies to face a crisis that has been unfolding in plain sight: climate change.  We asked faculty members affiliated with the Business and Environment Initiative at... View Details
Keywords: by Danielle Kost
  • 01 Dec 2004
  • News

Getting Personal

the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers. JetBlue’s unique combination of features is what... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805139 Gordon Bethune at Continental Airlines Harvard Business School Case 406-073 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=406073... View Details
Keywords: Sean Silverthorne
  • 05 May 2003
  • Research & Ideas

Greed, Fear, and The System Hinder Corporate Reform

percent decline in Standard & Poor's last year, the median CEO pay is up 14 percent this year. Moreover, there's been an incredible diffusion of what some people are calling the stealth-wealth pay system. This was evident, for example, in American View Details
Keywords: by Martha Lagace
  • 13 Jan 2021
  • News

Stress Test

available—even before the pandemic. That got even tighter this year and when you add the holiday season and the vaccine, it’s a three-layer cake of nasty. The one silver lining is that air passenger travel is way down and some of those planes were converted into cargo... View Details
  • 31 Jan 2005
  • Research & Ideas

Rethinking Marketing’s Conventional Wisdom

attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details
Keywords: by Garry Emmons; Service
  • 01 Jun 2016
  • News

Prima Datarina

with a long history in the airline and hotel industries now gaining traction in the arts world. By analyzing existing data, Hodges and her team have the flexibility to adjust ticket prices on a weekly, or even daily, basis to smooth the... View Details
Keywords: Julia Hanna
  • 25 Oct 2017
  • Research & Ideas

Will Machine Learning Make You a Better Manager?

have to be, say, United Airlines to take advantage of these tools. Managers can now purchase off-the-shelf products that can mine Twitter or Yelp and develop a detailed analysis of how sentiment is changing in real time. “It has basically... View Details
Keywords: by Michael Blanding; Information Technology
  • 23 Jan 2012
  • Research & Ideas

Break Your Addiction to Service Heroes

management reports: green for things that are going well, yellow for areas that are OK, and red for places that are falling behind. The obvious reaction is to say, "Get better at the reds." That's fine, unless the presence of the reds is what's fueling the... View Details
Keywords: by Deborah Blagg; Service
  • 01 Jul 2019
  • Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

money by becoming the supermarket for all your travel needs. That has not been the case in the travel industry. Kost: Why is that? Teixeira: Hotels focus on customers from the time they enter their doors to when they leave. Airlines focus... View Details
Keywords: by Danielle Kost; Travel; Tourism
  • 01 May 2000
  • What Do You Think?

Can You Hard-Wire Performance?

two reasons. First, aircraft engines generally are purchased separately from aircraft by the airlines footing the bill. Second, GE engines are not the first choice of all aircraft purchasers. But GE made Boeing an offer it couldn't refuse... View Details
Keywords: by James Heskett
  • 02 Sep 2002
  • Research & Ideas

The Role of Government When All Else Fails

In When All Else Fails: Government as the Ultimate Risk Manager, David A. Moss explores government's role as insurer of last resort in everything from crafting consumer protection law to bailing out airlines after September 11th. He... View Details
Keywords: by Laura Linard
  • 06 Sep 2005
  • What Do You Think?

What are the Lessons of New Orleans?

crash at a major U.S. airline that has never suffered an accident-related passenger fatality. Executives were assigned to "battle stations." A command post was established. Along with the CEO, teams were designated to be flown... View Details
Keywords: by James Heskett
  • 01 Dec 2020
  • News

Finding The Right Patient-Provider Match

to ‘Dr. Famous,’ who was booked for 17 weeks out, while brand-new doctors only had 30 percent of their schedules filled.” Inspired by the efficiency that companies like Travelocity brought to the airline industry, Gardner created Kyruus... View Details
Keywords: Susan Young
  • 06 Oct 2011
  • What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

dashboard, "indirect goals" that help predict and explain financial performance beyond the "direct goal" of profit. These might include the speed of aircraft turnaround in the airline industry, the conversion rate of... View Details
Keywords: by James Heskett
  • 01 Sep 2020
  • News

Good Odds

Illustration by Chris Gash Last spring, as the number of air travelers plummeted, airlines and their meal suppliers were left holding the bag—an enormous snack bag filled with individually wrapped cookies, salted pretzels, and cheese... View Details
Keywords: Jen McFarland Flint; food industry; Food Manufacturing; Manufacturing
  • 06 Apr 2015
  • Research & Ideas

After Germanwings, More Attention Needed on Employee Mental Health

people? One possible answer came this past week when the airline revealed that the pilot, Andreas Lubitz, had previously suffered from deep depression. Debates began about how Lubitz's mental health played into the tragedy, what treatment... View Details
Keywords: by Michael Blanding; Health; Air Transportation
  • 29 May 2018
  • First Look

New Research and Ideas, May 29, 2018

Case 118-030 JetBlue: Relevant Sustainability Leadership In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” became one of the first companies to report performance according to the Sustainability... View Details
Keywords: Dina Gerdeman
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

infrequently in the category. Consider the impact of frequent flyer programs for families that travel mostly for vacation. It might take them more than a year to accumulate enough miles to get a free airline ticket. Would a frequent flyer... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 15 Aug 2024
  • Op-Ed

Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience

When cybersecurity firm CrowdStrike distributed a faulty software update in July, it impacted a staggering 8.5 million devices. The crisis rippled through commercial airline operations, package delivery logistics, ecommerce, and health... View Details
Keywords: by Hise Gibson and Anita Lynch
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