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  • All HBS Web  (683)
    • News  (126)
    • Research  (482)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (232)

Show Results For

  • All HBS Web  (683)
    • News  (126)
    • Research  (482)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (232)
← Page 26 of 683 Results →
  • 25 Apr 2012
  • What Do You Think?

How Will the “Age of Big Data” Affect Management?

for jobs in data analytics. In addition to less wasteful marketing efforts (we should be able to know, for example, "which half" of advertising is effective, thereby making an old marketing saw obsolete), they should produce more... View Details
Keywords: Re: James L. Heskett
  • 16 Feb 2010
  • News

Winging It

Keywords: News, Library, Internet, and Other Services; Information
  • 11 Oct 2016
  • First Look

October 11, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Effectiveness of Paid Search Advertising: Experimental Evidence By: Dai, Weijia (Daisy), and Michael Luca Abstract—Paid search has become an increasingly common form of advertising, comprising about half of all... View Details
Keywords: Sean Silverthorne
  • 30 Apr 2001
  • Research & Ideas

New Paths to Success in Asia

the fact that they are often breaking new ground. . . . "A lot of people think that dot-coms in Asia are just taking U.S. technology and replicating the same business models. That may have been a valid criticism in the past, but... View Details
Keywords: by Alejandro Reyes & Deborah Blagg
  • Web

Disability Pride Month | Baker Library

list people with disabilities as populations they serve. Review Capital IQ Pro 's "Assistive Technology" market map, which consists of companies that develop products and technology solutions designed to assist individuals with... View Details
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2000
  • News

Books

searches and appropriately rewards their efforts." The result of this dynamic has been one of history's great technology success stories. In a second volume of Design Rules, the authors will examine how the interrelated processes of... View Details
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

unacceptable behavior in the offline world might be perfectly acceptable in the online world. For example, corporate norms and fear that the boss might find out prevent many employees from openly advertising themselves on the job market.... View Details
Keywords: by Carmen Nobel
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

small, regional employment agencies have existed in the space for decades. But Nomad’s digital marketplace is an innovation, allowing clinicians to advertise their availability and health care institutions to View Details
Keywords: April White
  • 28 Oct 2014
  • First Look

First Look: October 28

shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search... View Details
Keywords: Carmen Nobel
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

the worlds of technology and e-commerce gathered for the daylong "CEO Millennium Forum," an event jointly sponsored by HBS, Microsoft, Forrester Research, and the Wall Street Journal. The forum was also the subject of an hourlong... View Details
  • 20 Sep 2016
  • First Look

September 20, 2016

Nation Israel enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2010
  • News

Fair Trade

over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed its View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • Web

Harvard Business School

of Four Innovative, New Institutions Cheryl E. Owens-Howard (DBA) 1983 A Conceptual Framework for Understanding Views of the Relationship Between Consumers and Advertising in the Marketplace Donna B. Stoddard (DBA) 1991 Information View Details
  • October 2014
  • Module Note

Market Design in Online Businesses (Abridged)

By: Peter Coles and Benjamin Edelman
The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online... View Details
Keywords: Platform Design; Network Effects; Market Design; Information Technology Industry; Information Technology Industry; Information Technology Industry
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Coles, Peter, and Benjamin Edelman. "Market Design in Online Businesses (Abridged)." Harvard Business School Module Note 915-016, October 2014.
  • 23 Jul 2001
  • Research & Ideas

How the Giants of Enterprise Seized the Future

at a company that would act as an avenue rather than a barrier to his vision of the future of technology. It was Noyce's silicon integrated circuit that gave "Silicon Valley" its name. Andrew Carnegie's career provides a guide to the View Details
Keywords: by Richard S. Tedlow
  • 01 Oct 2000
  • News

Timothy G. Brier: The Price is Right

represented a substantial barrier to entry to any competitors, our long-term success would depend on customer service, scalability, and building the brand. While practically every other dot-com chose to advertise on the Internet, we saw... View Details
Keywords: James E. Aisner
  • 15 Jul 2015
  • Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details
Keywords: Re: Sunil Gupta; Retail
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by movie, TV, and recording companies;... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 01 Apr 2002
  • News

Professorship Brings Brierley's HBS Connection Full Circle

ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services
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