Advertising, Public Relations, and Related Services - Publications - Faculty & Research

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

on investment of the targeted ad model they’ve perfected is far superior to traditional advertising. Both Google and Facebook have an effective duopoly on digital advertising, though Amazon is starting to... View Details

Keywords: by George Riedel

11 Jan 2011
First Look

First Look: Jan. 11

in their own way. Five barriers in particular tend to keep promising managers from becoming exceptional leaders: people overemphasize personal goals, protect their public image, turn their competitors into two-dimensional enemies, go it... View Details

Keywords: Sean Silverthorne

28 Aug 2012
First Look

First Look: August 28

Publications Individuals' Decision to Co-Donate or Donate Alone: An Archival Study of Married Whole Body Donors in Hawaii Authors: Michel Anteby, Filiz Garip, Paul V. Martorana, and Scott Lozanoff... View Details

Keywords: Sean Silverthorne

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

15 Aug 2005
HBS Case

Classic Cases Live On at HBS

reading in a trade publication about Benihana's innovative and efficient use of labor and layout to lower costs and facilitate customer... View Details

Keywords: by Garry Emmons

15 Jun 2020
Research & Ideas

A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.

crucial role in helping to combat Ebola in Liberia. Founded in 2007 to serve the most remote of Liberia’s 15 counties grappling with the HIV/AIDS crisis, Last Mile Health recruits, trains and supports community members not already in the... View Details

Keywords: by Rachel Layne; Health

20 Mar 2020
Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

businesses often have less than 20 days’ worth. While forecasts vary, many public health experts don’t expect the coronavirus outbreak to subside for at least eight weeks, assuming that social distancing and... View Details

Keywords: by Danielle Kost; Service; Service

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