Advertising, Public Relations, and Related Services - Publications - Faculty & Research

08 May 2020
In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

circumstances: ensure the survival of the organization. For this, cash is king. Accordingly, the immediate priority is to halt the outflow of cash. Any dollar leaving the organization is a high-level decision and any payment that does not... View Details

Keywords: by Danielle Kost

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

its own inventory. Today, Amazon is a classic example of “platformization”: The company grew from an online bookstore into a vast technological hub that provides logistics and advertising to third-party retailers View Details

Keywords: by Ben Rand; Technology; Information Technology

28 May 2008
First Look

First Look: May 28, 2008

environmental ratings and environmental performance of more than 650 firms in the United States. We find empirical evidence that supports our hypotheses and present implications for theory View Details

Keywords: Martha Lagace

15 Jun 2020
Research & Ideas

A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.

crucial role in helping to combat Ebola in Liberia. Founded in 2007 to serve the most remote of Liberia’s 15 counties grappling with the HIV/AIDS crisis, Last Mile Health recruits, trains and supports community members not already in the... View Details

Keywords: by Rachel Layne; Health

20 Mar 2020
Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

businesses often have less than 20 days’ worth. While forecasts vary, many public health experts don’t expect the coronavirus outbreak to subside for at least eight weeks, assuming that social distancing and... View Details

Keywords: by Danielle Kost; Service; Service

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

15 Aug 2005
HBS Case

Classic Cases Live On at HBS

reading in a trade publication about Benihana's innovative and efficient use of labor and layout to lower costs and facilitate customer... View Details

Keywords: by Garry Emmons

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