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  • All HBS Web  (1,965)
    • People  (5)
    • News  (814)
    • Research  (955)
    • Events  (3)
    • Multimedia  (16)
  • Faculty Publications  (181)
← Page 26 of 1,965 Results →
  • September–October 2024
  • Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2013
  • Research & Ideas

First Minutes are Critical in New-Employee Orientation

The first few minutes of new employee orientation, if done right, can lead to happier and more productive workers and, ultimately, increased customer satisfaction. Unfortunately, a lot of companies do it... View Details
Keywords: by Carmen Nobel; Web Services; Service; Telecommunications
  • 31 May 2011
  • Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

focused on serving niches rather than being generalists. So a company that in the past produced a specific auto part now makse one component of that part, and then pasess it on to another supplier in a... View Details
Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics
  • 01 Aug 2012
  • News

Face Fears with Courage

  • March 2014
  • Case

Milk Baths and Charm Necklaces: Had Randy Weiner (Finally) Gone Too Far?

By: Mukti Khaire and Hannah Catzen
The case on Randy Weiner explores the tensions between artistic and financial imperatives in a for-profit immersive theater venture. In order to revive the dormant Manhattan nightclub "The Diamond Horseshoe," theater-impresario Randy Weiner created "The Queen of the... View Details
Keywords: Entertainment; Entrepreneurship; Theater Entertainment; New York (city, NY)
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Khaire, Mukti, and Hannah Catzen. "Milk Baths and Charm Necklaces: Had Randy Weiner (Finally) Gone Too Far?" Harvard Business School Case 814-079, March 2014.
  • June 2013
  • Background Note

Venture Philanthropy: Its Evolution and Its Future

By: Allen Grossman, Sarah Appleby and Caitlin Reimers
This note explores the current state of venture philanthropy in the U.S. and its future. Based on interviews with 28 practitioners in the field of philanthropy and a review of the literature since the publication of the article introducing the concept of venture... View Details
Keywords: Philanthropy; Nonprofit; Social Institutions; Nonprofit Organizations; Social Entrepreneurship; Civil Society or Community; Philanthropy and Charitable Giving; United States
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Grossman, Allen, Sarah Appleby, and Caitlin Reimers. "Venture Philanthropy: Its Evolution and Its Future." Harvard Business School Background Note 313-111, June 2013.
  • 2022
  • Chapter

Coordinating Marketing and Sales in B2B Organizations

By: Frank V. Cespedes
This Handbook is targeted at academics and graduate students who want an overview of the academic state of the business-to-business marketing domain and at B2B practitioners who want to be aware of the current state of knowledge in their domains. This chapter examines... View Details
Keywords: B2B Marketing; Marketing
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Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." Chap. 7 in Handbook of Business-to-Business Marketing. 2nd ed. Edited by Gary L. Lilien, J. Andrew Petersen, and Stefan Wuyts, 117–137. Edward Elgar Publishing, 2022.
  • December 2024
  • Case

Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey

By: Shikhar Ghosh
In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details
Keywords: Blue Cross; Automation; Generative Ai; Health Insurance; Insurance Companies; Innovation; IT Strategy; Organizational Transformations; Technology; Non-profit; AI and Machine Learning; Health; Digital Strategy; Digital Transformation; Leadership; Technology Adoption; Job Cuts and Outsourcing; Innovation Strategy; Health Industry; Insurance Industry; Michigan
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Ghosh, Shikhar. "Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey." Harvard Business School Case 825-082, December 2024.
  • March 2016 (Revised February 2023)
  • Teaching Note

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
Keywords: Advertising Campaigns; Marketing; Digital Marketing; Analysis; Performance Effectiveness
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Luca, Michael, Weijia Dai, and Hyunjin Kim. "Advertising Experiments at RestaurantGrades." Harvard Business School Teaching Note 916-039, March 2016. (Revised February 2023.)
  • 2009
  • Report

Nordic Globalization Barometer 2009: Global Pressure—Nordic Solutions?

By: Christian H.M. Ketels
Less than a year after the first Nordic Globalization Barometer has been launched, the state of the world economy has changed dramatically. A deep financial crisis is taking its toll on investors, borrowers, and the financial institutions that serve them. A deep... View Details
Keywords: Economic Slowdown and Stagnation; Financial Crisis; Financial Markets; Globalized Economies and Regions; Competitive Strategy; Scandinavia
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Ketels, Christian H.M. "Nordic Globalization Barometer 2009: Global Pressure—Nordic Solutions?" Report Series, Nordic Council of Ministers, 2009.
  • 03 Mar 2003
  • Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

then I've got time to hire the lawyers; right now, I'm running as fast as I can to get my business plan done and raising money." This is shortsighted logic. Many of the... View Details
Keywords: by Staff
  • December 2016 (Revised October 2018)
  • Case

U.S. Digital Service

By: Mitchell Weiss, Nick Sinai and Michael Norris
Mikey Dickerson and Haley Van Dyck found themselves far from home and far from certain about where to take the U.S. Digital Service (USDS) next. In the summer of 2015, they had landed in London to meet with Mike Bracken, director of the United Kingdom’s Government... View Details
Keywords: Public Entrepreneurship; Haley Van Dyck; Mikey Dickerson; United States Digital Service; Digital Services; Innovation Teams; Scaling Innovation; 18F; Presidential Innovation Fellows; Government Digital Service; Mike Bracken; Innovation Fellowships; Entrepreneurship; Government Administration; Innovation and Management; United States; United Kingdom
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Weiss, Mitchell, Nick Sinai, and Michael Norris. "U.S. Digital Service." Harvard Business School Case 817-032, December 2016. (Revised October 2018.)

    U.S. Digital Service

    Mikey Dickerson and Haley Van Dyck found themselves far from home and far from certain about where to take the U.S. Digital Service (USDS) next. In the summer of 2015, they had landed in London to meet with Mike Bracken, director of the United Kingdom’s... View Details
    • June 2022
    • Case

    Michelin’s Green Gold Bahia Program: Leaving With Grace

    By: Sandra J. Sucher, Shalene Gupta and Susan J. Winterberg
    In 2015, the top management of French tire-maker Michelin, was evaluating Michelin’s approach to divesting its rubber plantations ten years after incorporating a novel strategy.
    In 2004, Michelin had a Brazilian rubber challenge. Its Bahía plantation had been hit... View Details
    Keywords: Divestment; Supply Chain Management; Natural Resources; Corporate Accountability; Corporate Social Responsibility and Impact; Rubber Industry; Auto Industry; Brazil; France
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    Sucher, Sandra J., Shalene Gupta, and Susan J. Winterberg. "Michelin’s Green Gold Bahia Program: Leaving With Grace." Harvard Business School Case 322-132, June 2022.
    • Research Summary

    Designing Productive Zones of Privacy

    By: Ethan S. Bernstein

    A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

    Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance
    • 2019
    • Article

    The Social Desirability of Offshoring: A Swiss Consensus (1945–1975)

    By: Sabine Pitteloud
    This article focuses on the evolution of the rhetoric and practice of corporate offshoring in Switzerland from the post-war economic boom to the industrial crisis in the mid-seventies. The virtue of a historical perspective on the issue of offshoring is to show how... View Details
    Keywords: Multinationals; Offshoring And Outsourcing; Relocation; Labor Relations; Multinational Firms and Management; Labor and Management Relations; Job Cuts and Outsourcing; Switzerland
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    Pitteloud, Sabine. "The Social Desirability of Offshoring: A Swiss Consensus (1945–1975)." Zeitschrift für Unternehmensgeschichte 64, no. 2 (2019).
    • 21 Apr 2010
    • Working Paper Summaries

    Why Do Firms Use Non-Linear Incentive Schemes? Experimental Evidence on Sorting and Overconfidence

    Keywords: by Ian Larkin & Stephen Leider
    • 19 Jun 2012
    • First Look

    First Look: June 19

    ideal shape of a solution to help these customers remains unclear, and competitors with a different product mix could be better positioned than McKesson to provide it. Finally,... View Details
    Keywords: Sean Silverthorne
    • July 2001 (Revised May 2002)
    • Case

    Making a Doctor

    Three doctors were interviewed to learn how they were trained to be a physicians. One was a family practice senior resident, one was a critical care pediatric chief resident, and one was an orthopedic staff surgeon 18 months out of residency. All three were interviewed... View Details
    Keywords: Personal Development and Career; Health Care and Treatment; Business Processes; Health Industry
    Citation
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    Spear, Steven J. "Making a Doctor." Harvard Business School Case 602-027, July 2001. (Revised May 2002.)
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