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- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (B): Organizing New Product Sales Channels--1987
- August 1988 (Revised February 1992)
- Case
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)
By: V. Kasturi Rangan and Jon Skofic
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details
- August 1988 (Revised April 1998)
- Case
IBM 360: Giant as Entrepreneur
By: Joseph L. Bower
Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details
- August 1988 (Revised August 1989)
- Case
Poletown Dilemma, The
By: Thomas R. Piper
Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details
- June 1988
- Teaching Note
Marginalism in the State of New York, Teaching Note
- January 1988 (Revised April 1989)
- Background Note
Europe's New Industrial Revolution
By: Malcolm S. Salter and Roy V. Eales
- December 1987 (Revised March 1990)
- Case
Manufacturers Hanover Corp.: The New Information Technology Organization (A)
By: Lynda M. Applegate and Donna B. Stoddard
- December 1987 (Revised March 1990)
- Case
Manufacturers Hanover Corp.: The New Information Technology Organization (B)
By: Lynda M. Applegate and Donna B. Stoddard
- Article
'Making Book Against Oneself,' the Independence Axiom, and Non-Linear Utility Theory
By: Jerry R. Green
An individual with known preferences over lotteries can be led to accept random wealth distributions different from his initial endowment by a sequential process in which some uncertainty is resolved and he is offered a new lottery in place of the remaining... View Details
- September 1987 (Revised December 1996)
- Case
Patten Corp.
Forbes Magazine criticized the revenue recognition policy of Patten Corp. As a result, the company's stock price dropped by a significant amount. The students are asked to discuss if the criticism by Forbes is justified, and if not, what the company should do. View Details
- Article
Managing Across Borders: New Organizational Responses
By: Christopher A. Bartlett and S. Ghoshal
- July 1987
- Case
Altoona Corp.: Computer Products Division
By: Roger E. Bohn and Robert H. Hayes
A relatively small manufacturer of computer memory disks has achieved a major market position through the use of its statistical quality control (SQC) program. It is now expanding the production of a new line of disks and is encountering problems getting the process... View Details
- July 1987
- Case
Frito-Lay, Inc.: The New Data Center
- summer 1987
- Article
Managing Across Borders: New Strategic Requirements
By: Christopher A. Bartlett and S. Ghoshal
- June 1987 (Revised September 1997)
- Case
Mebel, Doran & Co.
Puts the student in the position of a senior official of a major New York investment bank who discovers that information has leaked to the market on a confidential takeover plan that was being developed by a corporate client. The official has to decide how to deal with... View Details
- June 1987 (Revised August 1988)
- Case
American Bank
By: Robert S. Kaplan
American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details
- April 1987 (Revised January 1990)
- Background Note
The New Intimacy
Describes how close relationships with customers require close interfunctional and interdivisional coordination. Explains where the closest vendor/customer relationships arise and how they stress internal coordination. Also enumerates and briefly describes the way in... View Details
Keywords: Customer Focus and Relationships
- spring 1987
- Article
Second-Sourcing and the Experience Curve: Price Competition in Defense Procurement
By: James J. Anton and Dennis A. Yao
We examine a dynamic model of price competition in defense procurement that incorporates the experience curve, asymmetric cost information, and the availability of a higher cost alternative system. We model acquisition as a two-stage process in which initial production... View Details