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- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
- September 1984
- Article
Diffusing Innovations When the Users are not the Choosers: The Case of Dentists
By: D. A. Leonard
- August 1984 (Revised June 1985)
- Teaching Note
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note
- July 1984 (Revised March 1985)
- Background Note
Hints for Case Teaching
Provides hints for successfully teaching with cases. Intended to encourage thought and discussion about case teaching. View Details
Keywords: Cases
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
- June 1984
- Case
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers
By: Thomas K. McCraw and Richard S. Tedlow
- June 1984 (Revised October 1988)
- Background Note
Introduction to Cases
Introduces students and executives to the case method and provides a generalized approach to cases. View Details
Keywords: Cases
- February 1984 (Revised February 1986)
- Case
E.I. du Pont de Nemours & Co.: Titanium Dioxide
By: W. Carl Kester, Robert R. Glauber, David W. Mullins Jr. and Stacy S. Dick
Disequilibrium in the $350 million TiO2 market has prompted Du Pont's Pigments Department to develop two strategies for competing in this market in the future. The growth strategy has a smaller internal rate of return than the alternative strategy due to large capital... View Details
- Article
Participation Constraints in the Vickrey Auction
By: Jerry R. Green and Jean-Jacques Laffont
Economic agents are characterized by two privately observable parameters: their willingness to pay for an item being auctioned, and their reservation utility level which must be exceeded, in expectation, to induce them to participate in this auction. This creates a... View Details
- September 1983 (Revised May 1999)
- Case
Allen Lane
By: Howard H. Stevenson and Michael J. Roberts
Describes Allen Lane's search for a business to buy. The case explores several failed attempts and the ethical, business, and tax issues that surround the acquisition business. Ends with a description of a new acquisition candidate, an independent valuation report of... View Details
- August 1983 (Revised May 2007)
- Case
Milford Industries (A)
By: Robert J. Dolan and Benson P. Shapiro
The new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district... View Details
- May 1983 (Revised December 1987)
- Case
Technical Data Corp.
Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated... View Details
- May 1983
- Article
The Resolution of Claims in Financial Distress - The Case of Massey Ferguson
By: Carliss Y. Baldwin and Scott P. Mason
Keywords: Finance
- March 1983 (Revised March 2008)
- Case
Benjamin Franklin and the Definition of American Values
Discusses the value systems and their relationship to the conduct of business in 18th Century America. Also focuses on Benjamin Franklin, the preeminent colonial American, to examine how business was conducted in his era. Based on an earlier case by B.E. Supple. View Details