Product Line Management - Publications - Faculty & Research

05 Sep 2000
What Do You Think?

Whither the Information Economy?

the end is better products and services. According to Bob DeNoble, "... information is a tool to help get the real work done. It enables us to produce food, clothing, and shelter, run our transportation and banking systems, and keep... View Details

Keywords: by James Heskett

25 Feb 2020
News

Case Study: The Credit Bureau

the building manager project on a tablet what your apartment would look like furnished by Mobley. The furniture ultimately becomes a line item added to your monthly bill. That kind of B2B2C play is easily... View Details

Keywords: Jen McFarland Flint; Real Estate

10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

woes of the 1980s) has been ascribed to some or all of the following: excessive corporate bureaucracy, arrogance, and insularity; union obstinacy; exorbitant healthcare costs and retirement packages; bloated product View Details

Keywords: by Garry Emmons; Manufacturing; Transportation; Auto

01 Apr 1998
News

Plunging Into the Net

it is the way people will adapt to and use that technology and the way firms will mobilize it to do smart business. As Rayport points out, "Internet-based businesses encounter the same management and marketing challenges that traditional... View Details

01 Oct 1997
News

Terence P. Stewart

happens, lawyering didn't come first for Stewart. After graduating from HBS, he worked for several years in the business trenches, in marketing at J.C. Penney and later as product manager at Kroehler... View Details

Keywords: Garry Emmons

01 Jun 2012
News

Bringing ‘Global’ Back Home

Issue Focus: The Global Manager Fields Photo courtesy FORD Motor Company Issue Focus: The Global Manager Around the World They Call Him Mr. China Think Locally, Act Globally No disrespect to Detroit and... View Details

Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing

Article

Sustainability in Financial Services Is Not About Being Green

By: Robert G. Eccles and George Serafeim

Keywords: Sustainability; Financial Services; Banks; Insurance Companies; Risk; Risk Management; Insurance; Accounting; Banks and Banking; Financial Services Industry

Citation

Read Now

01 Mar 2023
News

March 2023 Alumni and Faculty Books

know regarding the decreasing life spans of jobs—and even careers—because of rapidly advancing technology and global competition. It’s about your first line of defense, your awareness—without which you may be blindsided. You need to... View Details

Keywords: Publishing Industries (except Internet); Information

01 Dec 2018
News

Competencies and Credentials

pace of technological change, the emergence of a gig economy, and shifting global and labor markets. As faculty co-chairs of the Managing the Future of Work project, William Kerr and Joseph Fuller are leading efforts to prepare leaders... View Details

01 Mar 2006
News

Drive-In Nation

packages; bloated product lines and overcapacity; and, of course, globalization. For HBS professor Stefan Thomke, who grew up in a Mercedes-Benz company town near Stuttgart, Germany, it comes down to the... View Details

Keywords: Garry Emmons; Motor Vehicle and Parts Dealers; Retail Trade

01 Dec 2004
News

A Life by Design

revitalize product lines produced by some of America’s most recognizable retailers. More recently, Ross, a self-styled corporate maverick, has branched out from products to... View Details

Keywords: Roger Thompson; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

02 Oct 2015
News

The ‘F’ Word

(the company that invented voicemail); Jane Fonda’s Workout; and Playboy TV/Video, my most instructive failure was during my year as product manager of Tostitos. Top management... View Details

Keywords: Walt Disney Studios

Profile

Lara Hodgson

government customers. While running Nourish, which sold a patented line of spill-proof purified water for infants and toddlers, Hodgson grew increasingly frustrated with the difficulties of getting paid in a timely fashion by the large... View Details

05 May 2009
First Look

First Look: May 5, 2009

http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209135 URBI and the City Licensee Managers Harvard Business School Case 209-144 A leading low income housing builder in Mexico decides which prospective new local partner best... View Details

Keywords: Martha Lagace

October 2003
Case

Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

By: Marco Iansiti and Marcin Strojwas

Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details

Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management

Citation

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October 2001
Supplement

BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design

By: Stefan H. Thomke

Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details

Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry

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December 2001 (Revised January 2002)
Case

Nestle S.A.

By: Ray A. Goldberg and Hal Hogan

Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries. View Details

Keywords: Brands and Branding; Product Development; Supply Chain Management; Food; Multinational Firms and Management; Business Growth and Maturation; Sales; Agriculture and Agribusiness Industry; Food and Beverage Industry; Switzerland

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January 2007 (Revised November 2007)
Case

Organic Growth at Wal-Mart

By: Jan W. Rivkin and Troy Smith

In 2005, an executive vice president at Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability. View Details

Keywords: Food; Growth and Development Strategy; Product; Business Processes; Environmental Sustainability; Expansion; Retail Industry; United States

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06 Apr 2016
What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

Summing Up--Is Product Security A Potential Distraction for Apple’s Leadership? The saga of Apple’s stand-off with the United States government over the Company’s refusal to assist the FBI in hacking its own iPhone View Details

Keywords: by James Heskett; Computer