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Show Results For
- All HBS Web
(6,581)
- People (19)
- News (1,416)
- Research (4,095)
- Events (36)
- Multimedia (39)
- Faculty Publications (2,235)
- 13 Oct 2010
- First Look
First Look: October 13, 2010
fishing, paddling, rock climbing, surfing, kayaking, and mountain biking. There was a tradeoff between alienating its core customers and achieving growth via entry into new product markets. Purchase this... View Details
Keywords: Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
about the product so you could discover whether you wanted to buy it. But now we have all the information about all the new products available to us online. Now, we want ads to... View Details
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
the first or worst financial challenge the technology giant has faced. In 1997, the company suffered a near-death experience that caused it to completely reimagine itself. The result was a new line of View Details
Keywords: Re: Multiple Faculty
- 12 Jan 2017
- News
Personalizing Women’s Path to Success
degree in chemical engineering, in 1989, she worked at Procter & Gamble in engineering and product development, and then in product supply, as the company started buying cosmetics businesses. When a View Details
Keywords: Jill Radsken
- 06 Nov 2012
- Op-Ed
Stop Talking About the Weather and Do Something: Three Ways to Finance Sustainable Cities
The wrath of Hurricane Sandy has illuminated a fundamental question: How do we ensure that our cities are resilient in the face of inevitable future disasters? A destroyed city is not a sustainable city. I'm making the case that it's time to stop complaining about... View Details
- 06 Jan 2010
- What Do You Think?
Is a Stringent Climate Change Agreement a Pot of Gold?
nations. Who would benefit most from stringent guidelines? Presumably, countries that spend the biggest proportion of their gross domestic product on new ideas, those whose stream of patents is greatest, and... View Details
- 01 Dec 2011
- News
Alumni Book Briefs
successes and setbacks —from launching start-ups and taking on the family business to helping kids in the Persian Gulf and harnessing new technology and developing clean energy—they reveal how the next generation of ideas, aspirations,... View Details
- 27 Sep 2017
- Research & Ideas
What Happens When Ordinary People Get Creative?
Business School, Emerita, who has studied workplace creativity for more than 40 years. “Those breakthroughs will be made by collaborative groups of ‘ordinary people,’ by open innovation contests and other open innovation processes, by users of View Details
Keywords: by Carmen Nobel
- 28 Feb 2005
- Research & Ideas
Amazon, eBay and the Bidding Wars
until at least 10 minutes have passed without a bid. Q: In your study of eBay, how much sniping was going on, and what categories or products were most likely to be sniped? A: In the eBay data we collected for our 2002 American Economics... View Details
- Web
Digital Exhibits | Baker Library
ports. The Art of American Advertising, 1865-1910 A burgeoning advertising industry in the U.S. reached a national audience through innovative printing technologies and marketing strategies. Through Baker's collections, the role these inventive forms played in... View Details
- 29 Aug 2024
- Blog Post
Leni Peterson R. (MS/MBA 2023): Solving Big Problems Through Entrepreneurship
Who are you & what are you building? I am Leni Peterson R. (MS/MBA 2023), CEO and cofounder of Celeste. My background is in Mechanical Engineering and Human Centered Design, product leadership, and innovation consulting. I am... View Details
- 01 Feb 2000
- Research & Ideas
Keeping Track: Performance Measurement, Control & Strategy
about their activities to make sure they're in sync with where the boss is trying to take the business. Q: To traditional ratios like return on assets and return on equity, you add a new qualitative measure called return on management... View Details
Keywords: Re: Robert Simons
- Profile
Mike Monagle
really what I want to do.” HBS proved to be the best environment. “It has a time-tested curriculum,” Mike says. “The school has a history of producing extraordinarily successful people. And the new FIELD program augments the core to help... View Details
- Profile
Inessa Lurye
today, Inessa heads up product strategy at Maxwell Health, an "operating system for employee benefits" that centralizes health and benefits data to help employees navigate options more simply and satisfactorily. "I hadn't... View Details
- 11 Aug 2011
- News
Heard on the Street and the She-E-Os
reproducing 2,500 CDs cost $6,000. The finished product sold at the Coop for $10, half of that going to the Red Cross. The current groups add several new elements to their performances that were absent in... View Details
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct choices on the shelf attract our attention to a View Details
Keywords: by John Quelch
- Web
Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School
new media landscape, where rapidly proliferating social networks are revolutionizing the reach and influence of corporate public relations, U.S. Steel remains an illuminating case study both in its time and today. Shaping the Corporate... View Details
- 28 May 2019
- News
In My Humble Opinion: Family Dynamic
diversified the company’s interests by adding investments in energy and infrastructure to supplement Sintesa’s holdings in consumer and industrial products as well as property and development. Ten years on, Kamdani notes that implementing... View Details
- 23 Mar 2010
- First Look
First Look: March 23
positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial View Details
Keywords: Martha Lagace
- 01 Feb 2001
- News
Drilling Down
The news last October of Chevron's proposed acquisition of Texaco for $36 billion in stock was hardly surprising to industry analysts. The planned merger — which would streamline projects and save some $1.2 billion annually — was... View Details