Publications

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2022
Working Paper

Product2Vec: Leveraging Representation Learning to Model Consumer Product Choice in Large Assortments

By: Fanglin Chen, Xiao Liu, Davide Proserpio and Isamar Troncoso

We propose a method, Product2Vec, based on representation learning, that can automatically learn latent product attributes that drive consumer choices, to study product-level competition when the number of products is large. We demonstrate Product2Vec’s... View Details

Keywords: Consumer Choice; Consumer Behavior; Competition; Product Marketing

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Doctoral

the changing world of business, society, and education. PhD Programs Accounting & Management Business Economics (Includes Finance) Health Policy (Management) Marketing Organizational Behavior Strategy... View Details

20 Apr 2019
News

A Mars Colony Could Be Humanity's First Shot at a Ground-Up, Pure Economy

March 2010 (Revised October 2017)
Case

Russia: Revolution and Reform

By: Rawi E. Abdelal and Sogomon Tarontsi

The collapse of central authority in the Soviet Union in 1991 ushered in a period of revolutionary transformations for the states that emerged in its wake. The leaders of Russia, the USSR's successor, since then have struggled to reestablish central authority while... View Details

Keywords: Development Economics; Economic Systems; Government Administration; Business and Government Relations; Public Administration Industry; Russia

February 2010 (Revised June 2022)
Case

Dollarama Inc.

By: Andre F. Perold

Dollarama is the leading operator of dollar stores in Canada. The firm performed extraordinarily well after a leveraged buyout in 2004 and recently executed a highly successful IPO. The company sources its goods primarily from Asia. It has strong brand recognition and... View Details

Keywords: Price; Growth and Development Strategy; Product Positioning; Supply Chain; Competitive Advantage; Valuation; Consumer Products Industry; Retail Industry; Canada

May 2016 (Revised June 2017)
Case

India's Amul: Keeping Up with the Times

By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani

Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including... View Details

Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India

January 2004 (Revised November 2004)
Case

Rwandan Tea Industry, The: Looking into the Future

By: Debora L. Spar

In 2003, the Rwandan government was focused on transforming the nation's tea industry into a world-class competitor. To accomplish this objective and stave off the downward prices that plagued the international tea market, the government believed that the industry... View Details

Keywords: Plant-Based Agribusiness; Market Entry and Exit; Competitive Strategy; Privatization; Government and Politics; Developing Countries and Economies; Agriculture and Agribusiness Industry; Rwanda

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August 2000 (Revised November 2001)
Case

Edmunds.com (A)

By: Stephen P. Bradley and Christina Akers

Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful... View Details

Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Information Technology Industry

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Research Summary

An Empirical Approach to Understanding Privacy Valuation

The purpose of this research is to detect the presence of sophisticated economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of... View Details

April 2021
Case

Coca-Cola: Preparing for the Next 100 Years

By: Cynthia A. Montgomery and James Weber

In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details

Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five... View Details

Keywords: by Sarah Jane Gilbert

Research Summary

Exclusivity and Control (joint with A. Hagiu)

We analyze platform competition for content in the presence of strategic interactions between content distributors and content providers. Contrary to standard results concerning double marginalization and pricing of complementary goods, we prove that a platform gaining... View Details

May 2013
Article

Hybrid Innovation in Meiji Japan

By: Tom Nicholas

Japan's hybrid innovation system during the Meiji era of technological modernization provides a useful laboratory for examining the effectiveness of complementary mechanisms to patents. Patents were introduced in 1885, and by 1911, 1.2 million mostly non-pecuniary... View Details

Keywords: Prizes; Technological Innovation; System; Patents; Knowledge; Value; Cost vs Benefits; Factories, Labs, and Plants; Performance Effectiveness; Japan

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Teresa Amabile is the Edsel Bryant Ford Professor, Emerita, at Harvard Business School. Originally educated and employed as a chemist, Teresa received her Ph.D. in psychology from Stanford University. Her current research investigates how people approach and... View Details

March 1993 (Revised April 1995)
Case

IBM After-Sales Service

By: Janice H. Hammond

IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party... View Details

Keywords: Service Delivery; Service Operations; Supply Chain; Supply Chain Management; Logistics; Operations; Distribution; Customer Focus and Relationships; Competitive Strategy; Computer Industry