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  • December 1998 (Revised April 1999)
  • Case

Mind of the Market: Top Down Cognitive Processes, Primer Six

By: Gerald Zaltman and Kathryn A. Braun
Keywords: Markets; Research; Consumer Behavior
Related
  • 25 Aug 2014
  • Blog Post

Working in Tech 4Dev

include the location of relief supplies after earthquakes, pothole sightings in municipalities, or reports of violence, genocide, and bombings in areas as disparate as Syria, Congo, View Details
Keywords: Technology
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

pointillist painter, and it's easy to imagine Bill Gates or Oprah Winfrey humming the same tune. But if creativity is integral to business, and to entrepreneurship in particular, how exactly does it occur?... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

SeventyFour Few phrases in business are more seductive than the one attributed to Ralph Waldo Emerson in the 19th century: “Build a better mousetrap and the world will beat a path to your door.” Unless, of course, what you are selling is... View Details
Keywords: by Michael Blanding; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies
  • 26 Mar 2020
  • Blog Post

Make Work from Home Work For You (And Your Team)

the importance of setting scaffolding around your workday. “There may be significant demands on people to work longer in the current situation, but if your company is business as usual while you work remotely, stop work at 5 or 6. Try not... View Details
Keywords: All Industries
  • 20 Jul 2010
  • First Look

First Look: July 20

public infrastructure. As the nation and company grow, the firm also grows and embarks on a strategy of rapid expansion, offering a wide new range of financial products and... View Details
Keywords: Martha Lagace
  • 18 Mar 2020
  • Blog Post

Make Work from Home Work For You (And Your Team)

also stresses the importance of setting scaffolding around your workday. “There may be significant demands on people to work longer in the current situation, but if your company is business as usual while you work remotely, stop work at 5... View Details
  • November 1995 (Revised June 1997)
  • Case

Northern Telecom (A): AdVantage & DisadVantage

By: Robert J. Dolan and Sylvie Ryckebusch
Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the... View Details
Keywords: Demand and Consumers; Product Launch; Management Teams; Product Development; Telecommunications Industry; Canada
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  • 06 Dec 2016
  • First Look

December 6, 2016

characteristics (competence, ambition) and is scarce and in demand on the job market. This research uncovers an alternative kind of conspicuous consumption that operates by... View Details
Keywords: Sean Silverthorne
  • March 2010
  • Background Note

Airline Travel in the U.S.

By: Sunil Gupta and Kavita Shukla
How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States
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  • 21 May 2013
  • First Look

First Look: May 21

Competition for the Supply of Control Systems By: Mikes, Anette Abstract—How do certain risk measurements in organizations come to be seen as more reliable and acceptable than others? Taking a... View Details
Keywords: Sean Silverthorne
  • 26 Aug 2021
  • Blog Post

Baker Library's Latest Collection: Little Black Library

Boston’s only Black-owned bookshop, and placed the substantial order. The bookshop is now a Harvard vendor, and will continue to supply titles as the library grows. Much as her... View Details
  • January 2008 (Revised November 2009)
  • Case

Linear Air: Creating the Air Taxi Industry

Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details
Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry
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  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

research shows that only 45 percent of music files downloaded in the United States come from computers in the U.S. More than 100 countries supply files to the U.S. file-sharing community, and many of these... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 05 Sep 2012
  • What Do You Think?

Will Business Management Save US Health Care?

Wittenberg put it, " management will never fix the health care system (it) can promote standardization and mass production (but) the actions of individual managers will have no effect on the overall system," one that as Barry... View Details
Keywords: by Jim Heskett; Health
  • 29 Apr 2002
  • Research & Ideas

Star Power! How to Win in Professional Services

Limits To Leadership Being the chief executive of any company is a demanding job. Carrying out the responsibilities of a CEO in a professional service firm is exceptionally challenging because the position lacks the inherent power View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

extension product. The quality and demand for a brand extension can be higher if the brand is perceived as caring only for its most quality-conscious consumers rather than for all possible buyers of the... View Details
Keywords: Sean Silverthorne
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

to manage in the zone. Customer Relationship Management systems often supply the relevant data, but are they used? Activity-based costing methodologies (pioneered over two decades ago by Robert Kaplan and... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • July 1982 (Revised May 1992)
  • Case

Danton's: The Specialty Store Men's Apparel Business

By: Richard S. Tedlow
Keywords: Marketing Strategy; Consumer Behavior; Apparel and Accessories Industry
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  • 12 Aug 2002
  • Op-Ed

Using Big Business to Fight Poverty

understand the idea of a market in the first place. Nor was credit available to pay for farm supplies or equipment. Roads and electric power lines, such as they were, served the old collectives, not the new... View Details
Keywords: by George C. Lodge