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      • October 1987 (Revised November 1994)
      • Case

      Boston Fights Drugs (A): Designing Communications Research

      By: V. Kasturi Rangan
      Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
      Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
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      Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
      • October 1987 (Revised March 1992)
      • Supplement

      Boston Fights Drugs (B): Converting Research to Action

      By: V. Kasturi Rangan and Jennifer Lawrence
      Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact. View Details
      Keywords: Advertising; Welfare; Strategy; Advertising Industry; Boston
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      Rangan, V. Kasturi, and Jennifer Lawrence. "Boston Fights Drugs (B): Converting Research to Action." Harvard Business School Supplement 588-032, October 1987. (Revised March 1992.)
      • October 1987 (Revised November 1988)
      • Case

      Farms of Texas

      By: Ray A. Goldberg
      Keywords: Agriculture and Agribusiness Industry; Texas
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      Goldberg, Ray A. "Farms of Texas." Harvard Business School Case 588-030, October 1987. (Revised November 1988.)
      • September 1987 (Revised January 1992)
      • Case

      Semiconductor Industry Association and the Trade Dispute with Japan (C), The

      By: David B. Yoffie and John J. Coleman
      Keywords: Trade; Competition; Semiconductor Industry; Japan; United States
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      Yoffie, David B., and John J. Coleman. "Semiconductor Industry Association and the Trade Dispute with Japan (C), The." Harvard Business School Case 388-049, September 1987. (Revised January 1992.)
      • September 1987
      • Article

      Short-term and Long-term Expectations of the Yen/Dollar Exchange Rate: Evidence from Survey Data

      By: J. Frankel and K. A. Froot
      Keywords: Currencies; Exchange Rates; Asset Pricing; International Macroeconomics; Monetary Policy; Currency Controls; Fixed Exchange Rates; Floating Exchange Rates; Currency Bands; Currency Zones; Currency Areas; Rational Expectations; Japan; United States
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      Frankel, J., and K. A. Froot. "Short-term and Long-term Expectations of the Yen/Dollar Exchange Rate: Evidence from Survey Data." Journal of the Japanese and International Economies 1 (September 1987): 249–274. (Revised from NBER Working Paper No. 2216, April 1987.)
      • July 1987
      • Case

      Prudential Insurance Co. of America--1985

      By: Andre F. Perold
      Keywords: Insurance Industry; United States
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      Perold, Andre F. "Prudential Insurance Co. of America--1985." Harvard Business School Case 288-007, July 1987.
      • July 1987 (Revised May 1993)
      • Case

      Atlas Copco (A): Gaining and Building Distribution Channels

      By: V. Kasturi Rangan
      Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it... View Details
      Keywords: Growth and Development; Marketing Channels; Market Entry and Exit; Market Participation; Distribution Channels; Failure; Industrial Products Industry; Sweden; United States
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      Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels." Harvard Business School Case 588-004, July 1987. (Revised May 1993.)
      • July 1987 (Revised October 1995)
      • Case

      Phillips 66: Controlling a Company Through Crisis

      By: Lynda M. Applegate
      The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of... View Details
      Keywords: Restructuring; Information Management; Governance Controls; Organizational Design; Crisis Management; Communication; Management Teams; Growth Management; Mining Industry; Energy Industry; United States
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      Applegate, Lynda M. "Phillips 66: Controlling a Company Through Crisis." Harvard Business School Case 189-006, July 1987. (Revised October 1995.)
      • June 1987 (Revised July 2004)
      • Case

      Textile Corporation Building, The

      By: William J. Poorvu
      Describes the potential acquisition of a downtown office building in Boston through a sealed bid auction. The prospective buyer analyzes in detail all elements of the income and expense statements, calculates the effect of all improvements, and imputes a purchase price... View Details
      Keywords: Mergers and Acquisitions; Property; Bids and Bidding; Auctions; Price; Asset Pricing; Real Estate Industry; Boston
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      Poorvu, William J. "Textile Corporation Building, The." Harvard Business School Case 387-189, June 1987. (Revised July 2004.)
      • June 1987 (Revised March 1991)
      • Case

      Semiconductor Industry Association and the Trade Dispute with Japan (A), The

      By: David B. Yoffie and John J. Coleman
      Keywords: Trade; Competition; Semiconductor Industry; Japan; United States
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      Yoffie, David B., and John J. Coleman. "Semiconductor Industry Association and the Trade Dispute with Japan (A), The." Harvard Business School Case 387-205, June 1987. (Revised March 1991.)
      • June 1987 (Revised September 1987)
      • Case

      Semiconductors: U.S. Response to Japanese Ascendency

      By: Malcolm S. Salter
      Keywords: Competition; Trade; Business and Government Relations; Semiconductor Industry; Japan; United States
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      Salter, Malcolm S. "Semiconductors: U.S. Response to Japanese Ascendency." Harvard Business School Case 387-210, June 1987. (Revised September 1987.)
      • June 1987 (Revised February 1988)
      • Case

      Semiconductor Industry Association and the Trade Dispute with Japan (B), The

      By: David B. Yoffie and John J. Coleman
      Keywords: Trade; Competition; Semiconductor Industry; Japan; United States
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      Yoffie, David B., and John J. Coleman. "Semiconductor Industry Association and the Trade Dispute with Japan (B), The." Harvard Business School Case 387-195, June 1987. (Revised February 1988.)
      • June 1987 (Revised August 1988)
      • Case

      American Bank

      By: Robert S. Kaplan
      American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details
      Keywords: System; Consolidation; Commercial Banking; SWOT Analysis; Fair Value Accounting; Cost Management; Price; Banking Industry; North and Central America; United States
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      Kaplan, Robert S. "American Bank." Harvard Business School Case 187-194, June 1987. (Revised August 1988.)
      • June 1987
      • Article

      Permanent Homelessness in America?

      By: Brian Hall and Richard B. Freeman
      Keywords: Social Issues; United States
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      Hall, Brian, and Richard B. Freeman. "Permanent Homelessness in America?" Population Research and Policy Review 6, no. 1 (June 1987).
      • May 1987 (Revised May 1991)
      • Case

      Crafted with Pride in U.S.A. Council

      By: Stephen A. Greyser
      Keywords: Advertising; United States
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      Greyser, Stephen A. "Crafted with Pride in U.S.A. Council." Harvard Business School Case 587-110, May 1987. (Revised May 1991.)
      • March 1987 (Revised October 1993)
      • Case

      Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program

      By: W. Earl Sasser
      In recent years, Au Bon Pain (ABP), a chain of upscale French bakeries/sandwich cafes based in Boston, confronted a set of human resource problems endemic to the fast food industry (i.e., a labor shortage which made it difficult to attract and maintain quality crew... View Details
      Keywords: Motivation and Incentives; Managerial Roles; Retention; Employees; Performance Improvement; Recruitment; Problems and Challenges; Compensation and Benefits; Food and Beverage Industry; Service Industry; Boston
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      Sasser, W. Earl. "Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program." Harvard Business School Case 687-063, March 1987. (Revised October 1993.)
      • March 1987 (Revised June 1991)
      • Case

      Understanding the U.S. Dollar in 1987

      By: W. Carl Kester and Richard P. Melnick
      Keywords: Currency; United States
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      Kester, W. Carl, and Richard P. Melnick. "Understanding the U.S. Dollar in 1987." Harvard Business School Case 287-077, March 1987. (Revised June 1991.)
      • March 1987 (Revised July 1996)
      • Case

      Kansas City Zephyrs Baseball Club, Inc.

      By: Kenneth A. Merchant, Krishna G. Palepu and Joseph P. Mulloy
      Describes a dispute between the owners of the major league baseball teams and the players' union about the profitability of the baseball teams. The issue is important because of the ongoing collective bargaining negotiations. A consultant is brought in to decide... View Details
      Keywords: State Ownership; Compensation and Benefits; Entrepreneurship; For-Profit Firms; Accounting; Activity Based Costing and Management; Resource Allocation; Cost Accounting; Cost Management; Labor and Management Relations; Financial Management; Sports; Sports Industry; Kansas
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      Merchant, Kenneth A., Krishna G. Palepu, and Joseph P. Mulloy. "Kansas City Zephyrs Baseball Club, Inc." Harvard Business School Case 187-088, March 1987. (Revised July 1996.)
      • February 1987 (Revised July 1987)
      • Case

      Compania Telefonica Mexicana (CTM)

      By: Christopher A. Bartlett and Tomas Otto Kohn
      Keywords: Mexico
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      Bartlett, Christopher A., and Tomas Otto Kohn. "Compania Telefonica Mexicana (CTM)." Harvard Business School Case 387-115, February 1987. (Revised July 1987.)
      • February 1987 (Revised August 1989)
      • Background Note

      United States Trade Law

      By: David B. Yoffie
      Examines the manner in which U.S. trade law and policy has evolved, with emphasis on trade in manufactured goods and services as well as the relationship between the executive and the legislature. The structure and content of U.S. trade law is discussed including a... View Details
      Keywords: Trade; Machinery and Machining; Policy; Law Enforcement; Outcome or Result; Business and Government Relations; United States
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      Yoffie, David B. "United States Trade Law." Harvard Business School Background Note 387-137, February 1987. (Revised August 1989.)
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