generativity - Publications - Faculty & Research

January 2020
Case

Celata Bioinnovations

By: John R. Wells and Benjamin Weinstock

In December 2019, Jon Hu (HBS ‘19) and Dr. Samantha Dale Strasser, co-founders of Celata Bioinnovations, were raising $1 million to launch their company. They had founded Celata less than six months earlier with the aim of redefining the drug discovery process.... View Details

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Article

The Decreasing Value of Our Research to Management Education

By: Jone L. Pearce and Laura Huang

For centuries we have expected the best teachers also to be scholars. The practice of scholarship should do more than make scholars more humble teachers; scholarship is expected to be more than an activity done for its own sake. Here we present evidence that our... View Details

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29 Jan 2019
HBS Seminar

Bryan Bollinger, Fuqua School of Business at Duke University

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Scaling Work - Research Computing Services

handling general computations. CPUs power most of the computations performed on the devices we use daily. GPU can be faster at completing tasks than CPU. However, it is not true for every case. The performance hugely depends on the type... View Details

March 2025 (Revised March 2025)
Case

Good for the Seller, Good for the Buyer and Good for Society: Sampo-yoshi, Sustainability and Trust at ITOCHU

By: Sandra J. Sucher and Bethelehem Y Araya

In 2024, ITOCHU CEO Masahiro Okafuji was at a crossroads. As the thirteenth CEO since ITOCHU’s founding in 1858, he had fueled the company’s growth since 2011 by bringing ITOCHU’s founding philosophy of Sampo-yoshi (good for the seller, good for the buyer and... View Details

Keywords: Sustainability; Trust; Profit; Growth and Development Strategy; Organizational Change and Adaptation; Mission and Purpose; Corporate Social Responsibility and Impact; Environmental Sustainability; Japan

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May 2021
Article

Choice Architecture in Physician–patient Communication: A Mixed-methods Assessment of Physicians' Competency

By: J. Hart, K. Yadav, S. Szymanski, A. Summer, A. Tannenbaum, J. Zlatev, D. Daniels and S.D. Halpern

Background: Clinicians’ use of choice architecture, or how they present options, systematically influences the choices made by patients and their surrogate decision makers. However, clinicians may incompletely understand this influence.... View Details

Keywords: Choice Architecture; Health Care and Treatment; Interpersonal Communication; Decision Choices and Conditions; Competency and Skills

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December 2020
Case

XP: Dual Track Financing Alternatives

By: Marco Di Maggio, Pedro Levindo and Carla Larangeira

XP, an investment platform, was on the verge of defining whether to do an IPO or selling off a majority stake to Itaú Unibanco, Brazil´s largest financial conglomerate. Under the leadership of Guilherme Benchimol, XP´s co-founder and CEO, XP had risen to become the... View Details

Keywords: Financing Decisions; Expansion; Decision Choices and Conditions; Latin America; Brazil

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December 2016
Article

Social Network Utilization and the Impact of Academic Research in Marketing

By: Stav Rosenzweig, Amir Grinstein and Elie Ofek

The forces that drive the impact of academic research articles in the marketing discipline are of great interests to authors, editors, and the discipline’s policy makers. A key understudied driver is social network utilization by academic researchers. In this paper, we... View Details

Keywords: Social Networks; Academic Reserach; Human Capital; Country Of Origin; Scientometrics; Social and Collaborative Networks; Research; Marketing; Gender; Human Resources; Social Media

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September 2015
Article

Design and Implementation of a Privacy Preserving Electronic Health Record Linkage Tool in Chicago

By: Abel Kho, John Cashy, Kathryn Jackson, Adam Pah, Satyender Goel, Jorn Boehnke, John Eric Humphries, Scott Duke Kominers and et al.

Objective
To design and implement a tool that creates a secure, privacy preserving linkage of electronic health record (EHR) data across multiple sites in a large metropolitan area in the United States (Chicago, IL), for use in clinical... View Details

Keywords: Information; Customers; Safety; Rights; Ethics; Entrepreneurship; Health Care and Treatment; Health Industry; Chicago

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2013
Working Paper

The Appeal of the Appropriate: Accounting, Risk Management, and the Competition for the Supply of Control Systems

By: Anette Mikes

How do certain risk measurements in organizations come to be seen as more reliable and acceptable than others? Taking a multiple-control perspective, I investigate the aftermath of a control debacle at a financial services company (MultiBank), focusing on its insurance... View Details

Keywords: Management Control Systems; Multiple Control Systems; Interactive Control Systems; Performance Measurement; Risk Measurement; Financialization Of Accounting; Institutional Logics; Banking; Risk Management; Fair Value Accounting; Insurance; Financial Services Industry

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December 2009
Article

Negotiation? Auction? A Deal Maker's Guide

By: Guhan Subramanian

What's the best way to buy or sell an asset? Should you hold an auction and accept the most attractive offer? Or should you identify the most likely prospects and negotiate with them privately? Auctions became increasingly popular after the internet opened wide the... View Details

Keywords: Assets; Auctions; Market Transactions; Negotiation; Strategy; Decision Choices and Conditions

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31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

concepts To conclude the notion of one ‘wheel’ could be a thing of the past, because there are many wheels turning at the same time.” The general consensus among those commenting on the question was that Amazon, even with its... View Details

Keywords: by James Heskett; Retail

08 Sep 2020
Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

supporting the Vaca Muerta in Neuquén, Argentina (although also working China, Qatar, Siberia, and Colombia). Due to the exploratory nature of our projects, my group was generally the first group in country and our team was quite lean, so... View Details

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

programs has gone far beyond the marketing department to infuse everything the museum does, making it unique among its peers, says Jill Avery, senior lecturer in the General Management unit at Harvard Business School. The Magic Tate Ball... View Details

Keywords: by Michael Blanding; Education

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Involvement in Faculty & Student Ventures | About

Involvement in Faculty & Student Ventures Background Harvard Business School (HBS) has a long tradition of entrepreneurial activity. In recent years, the emphasis on entrepreneurship at Harvard Business School specifically and at Harvard University more View Details

01 Jun 2022
News

A Sustainable Solution for Fashion

emissions are produced by the industry, and the amount of textile waste generated each year could fill 20,000 football stadiums, Theuerkauf explains, adding that, “even in 2022, excess inventory is still put in landfills and burned.” To... View Details

Keywords: April White

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

‘bloom,’ which consumers generally considered as a sign of good, fresh meat. But this ‘fresh’ red color did not actually indicate that the meat was the ‘freshest’ in terms of the time it was exposed to the air. Since meats were perishable... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

keep important indices, such as unemployment rates, up to date. “Machines can scrape at high frequency to collect publicly available information about consumers, firms, jobs, social media, etc., which can be used to generate indices in... View Details

Keywords: by Kristen Senz