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  • All HBS Web  (15,938)
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  • August 2010 (Revised November 2020)
  • Module Note

Integrating Around the Job to Be Done

By: Clayton Christensen, Rory McDonald, Laura E Day and Shaye Roseman
Unlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of... View Details
Keywords: Integration Planning; Jobs; Market Segmentation; Customer Satisfaction; Marketing; Jobs and Positions; Marketing Strategy; Segmentation; Integration; Planning
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Christensen, Clayton, Rory McDonald, Laura E Day, and Shaye Roseman. "Integrating Around the Job to Be Done." Harvard Business School Module Note 611-004, August 2010. (Revised November 2020.)
  • 01 Jan 2007
  • News

Lifetime Achievement Award, Aspen Institute's Business & Society Program

  • Web

Faculty - Creating Emerging Markets

corporate governance , financial reporting , financial statement analysis , globalization Interviews Said Darwazah Anand Burman Brian L. Trelstad Senior Lecturer of Business Administration Research Interests : nonprofit , social change ,... View Details
  • Article

B Corps: Can It Remake Capitalism in Japan?

By: Geoffrey Jones
This article examines the B Corporation movement that originated in the United States in 2006. The founders sought to create a new type of company whose governance structure mandated them to consider financial, social and environmental performance. A certification... View Details
Keywords: Corporate Responsibility; Sustainability; B Corporations; Stakeholder Capitalism; Governance; Organizational Structure; Corporate Social Responsibility and Impact; Japan
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Jones, Geoffrey. "B Corps: Can It Remake Capitalism in Japan?" Keizaikei [Kanto Gakuin Journal of Economics and Management] 284 (November 2021): 1–12.
  • Web

Polaroid Timeline - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

fees to students with the greatest financial need—roughly 10 percent of the student body. In the past year, Kierstead noted that two courses were introduced into the RC curriculum: Social Purpose of the Firm, which examines the role of... View Details
  • 14 Jan 2019
  • Op-Ed

These 4 CEOs Created a New Standard of Leadership

Four titans who defined a new era in business during the past decade recently concluded their terms: PepsiCo’s Indra Nooyi, Unilever’s Paul Polman, Mayo Clinic’s John Noseworthy, and US Bancorp’s Richard Davis. When they became CEOs, the Great Recession of 2008 was... View Details
Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products
  • 09 Feb 2016
  • First Look

February 9, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50562 forthcoming Strategic Management Journal Entrepreneurial Beacons: The Yale Endowment, Run-ups, and the Growth of Venture Capital By: Bermiss, Y. Sekou, Benjamin J. Hallen, Rory McDonald, and Emily Cox Pahnke... View Details
Keywords: Sean Silverthorne
  • February 2019
  • Article

Bounded Ethicality and Ethical Fading in Negotiations: Understanding Unintended Unethical Behavior

By: McKenzie Rees, Ann E. Tenbrunsel and Max Bazerman
The business scandals in the past several decades led to the rising importance of ethics as a topic central to management scholarship. Behavioral scientists in particular were attracted to the topic in far greater numbers, and the study of ethical decision-making... View Details
Keywords: Ethics; Behavior; Negotiation; Situation or Environment; Perception
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Rees, McKenzie, Ann E. Tenbrunsel, and Max Bazerman. "Bounded Ethicality and Ethical Fading in Negotiations: Understanding Unintended Unethical Behavior." Academy of Management Perspectives 33, no. 1 (February 2019): 26–42.
  • Web

Batten Hall | About

and covers a wide range of disciplines including social and cultural entrepreneurship, health and sciences, technology, and consumer fields. About the Name Frank & Jane Batten Batten Hall was named for media pioneer, entrepreneur, and... View Details
  • 04 May 2012
  • Working Paper Summaries

No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events

Keywords: by Jiao Luo, Stephan Meier & Felix Oberholzer-Gee
  • August 2022 (Revised December 2022)
  • Case

Iluméxico: For Every Family to Have Power

By: Brian Trelstad, Isa Oliveres and Jenyfeer Martinez Buitrago
In 2022, Manuel Wiechers, the CEO of Iluméxico, a for-profit social enterprise that provided off-grid solar energy services in rural Mexico, was finalizing his presentation for the company’s upcoming board meeting. In the 12 years since Wiechers had co-founded... View Details
Keywords: Social Entrepreneurship; Social Enterprise; Energy; Energy Policy; Energy Generation; Energy Sources; Growth Management; Business and Government Relations; Equity; Internet and the Web; Business Model; Energy Industry; Mexico; Latin America
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Trelstad, Brian, Isa Oliveres, and Jenyfeer Martinez Buitrago. "Iluméxico: For Every Family to Have Power." Harvard Business School Case 323-026, August 2022. (Revised December 2022.)
  • 02 May 2017
  • First Look

First Look at New Research: May 2, 2017

showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and... View Details
Keywords: Carmen Nobel
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

superior to those with darker skin colors, are marketers crossing a line? Cream makers say they are merely meeting a market need, but social activists argue that these companies have an ethical responsibility to avoid marketing products... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • August 2011 (Revised April 2013)
  • Case

Language and Globalization: 'Englishnization' at Rakuten (A)

By: Tsedal Neeley
Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details
Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Retail Industry; Japan
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Neeley, Tsedal. "Language and Globalization: 'Englishnization' at Rakuten (A)." Harvard Business School Case 412-002, August 2011. (Revised April 2013.)
  • 09 Feb 2015
  • Research & Ideas

Professional Networking Makes People Feel Dirty

Editor’s note: Concerns about data falsification and fabrication in a study conducted by Francesca Gino as part of this article have been shared by Harvard Business School with the publishing journal’s editor, along with a request that the article be retracted. For... View Details
Keywords: by Carmen Nobel
  • 16 Apr 2018
  • Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

iStock Consumers make regretable decisions every day, even though easily available information should convince them to do otherwise: Twenty-six percent of consumers choose Advil or other branded headache remedies when they walk into a pharmacy, instead of less... View Details
Keywords: by Rachel Layne; Consulting; Retail
  • April 27, 2022
  • Article

Inequality in Researchers' Minds: Four Guiding Questions for Studying Subjective Perceptions of Economic Inequality

By: Jon M. Jachimowicz, Shai Davidai, Daniela Goya-Tocchetto, Barnabas Szaszi, Martin Day, Stephanie Tepper, L. Taylor Phillips, M. Usman Mirza, Nailya Ordabayeva and Oliver P. Hauser
Subjective perceptions of inequality can substantially influence policy attitudes, public health metrics, and societal well-being, but the lack of consensus in the scientific community on how to best operationalize and measure these perceptions may impede progress on... View Details
Keywords: Equality and Inequality; Perception; Analysis
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Jachimowicz, Jon M., Shai Davidai, Daniela Goya-Tocchetto, Barnabas Szaszi, Martin Day, Stephanie Tepper, L. Taylor Phillips, M. Usman Mirza, Nailya Ordabayeva, and Oliver P. Hauser. "Inequality in Researchers' Minds: Four Guiding Questions for Studying Subjective Perceptions of Economic Inequality." Journal of Economic Surveys (April 27, 2022).
  • Web

Terms of Use - Alumni

Notes Class Notes, in print and online, is a social forum for HBS alumni to share personal and professional news, reflections, non-political commentary, and photographs through the work of volunteer Class and Section Secretaries as a way... View Details
  • October 2001 (Revised December 2001)
  • Case

EU Takeover Directive

By: Guhan Subramanian and Michelle Kalka
The draft 13th Company Law Directive, originally written in the 1980s and first formally proposed in 1990, was intended to harmonize the takeover laws of the member states of the European Union (EU). From its inception, though, this bill was controversial. Nations... View Details
Keywords: Conflict of Interests; Mergers and Acquisitions; Laws and Statutes; Policy; Problems and Challenges; Cross-Cultural and Cross-Border Issues; Germany; United Kingdom; European Union
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Subramanian, Guhan, and Michelle Kalka. "EU Takeover Directive." Harvard Business School Case 902-066, October 2001. (Revised December 2001.)
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