Publications

December 1994 (Revised February 2000)
Case

Final Offer: Part II

By: Michael A. Wheeler and Jan Martinez

Supplements Background Note: GM-UAW Negotiations--1984. View Details

Keywords: Agreements and Arrangements; Labor Unions; Labor; Auto Industry; United States

October 1992 (Revised September 1993)
Case

Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details

Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States

2007
Book

From Higher Aims to Hired Hands: The Social Transformation of American Business Schools and the Unfulfilled Promise of Management as a Profession

By: Rakesh Khurana

Is management a profession? Should it be? Can it be? This major work of social and intellectual history reveals how such questions have driven business education and shaped American management and society for more than a century. The book is also a call for reform.... View Details

Keywords: Social History; Business Education; Moral Sensibility; Profit; Leadership; Managerial Roles; United States

Read Now

January 1999 (Revised December 2020)
Case

The U.S. Banking Panic of 1933 and Federal Deposit Insurance

By: Julio J. Rotemberg and Sabina M. Ciminero

After highlighting some key developments in the banking history of the United States, the case illustrates the Banking Panic of 1933 and the way in which Franklin D. Roosevelt dealt with it at the beginning of his presidency. Describes the main components of banking... View Details

Keywords: Government Legislation; Insurance; Crisis Management; Financial Crisis; Banks and Banking; History; Business and Government Relations; Banking Industry; United States

September 1998
Case

Anheuser-Busch and the U.S. Brewing Industry

Presents an analytical report on the company's competitive position and on the industry structure in 1991. Used to show how a company can generate value through steady, incremental investment over a long period in a business model tailored to the industry context. Also... View Details

Keywords: Competition; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States

March 1997 (Revised November 1997)
Case

Incidents in Foreign Direct Investment

By: Louis T. Wells Jr. and Courtenay Sprague

Presents seven examples (i.e., incidents) of conflict concerning foreign direct investment. The incidents lay the framework for discussion of issues such as the jurisdiction of the WTO and the U.S. position, the Helms-Burton Act of 1996 and its political implications,... View Details

Keywords: Trade; International Finance; Foreign Direct Investment; Laws and Statutes; United States

January 1997 (Revised March 1997)
Case

Crisis at the Federal Reserve: Arthur Burns and the Stagflation of 1973-75

By: David A. Moss and Wyatt C. Wells

Briefly examines the history of the Federal Reserve System up through 1970 and then delves into how the central bank, under the leadership of Arthur F. Burns, responded to the "stagflation" of the early 1970s. It culminates with the Federal Reserve's response to the... View Details

Keywords: Central Banking; Inflation and Deflation; Government Administration; Financial Crisis; United States

March 1996 (Revised January 2001)
Case

Incidents in Trade Policy

By: Louis T. Wells Jr. and Courtenay Sprague

Discusses a series of incidents of conflict between the United States and foreign governments on trade. View Details

Keywords: Trade; Policy; Agreements and Arrangements; Conflict and Resolution; Globalization; Government and Politics; United States

March 1996 (Revised June 1996)
Case

Choices in U.S. Trade Policy

By: Louis T. Wells Jr. and Courtenay Sprague

Describes the moments leading to the conclusion of the Uruguay Round of international trade negotiations and the outcome of those negotiations. Discusses some of the options facing the Clinton Administration with respect to its international trade policy. View Details

Keywords: Trade; Governing Rules, Regulations, and Reforms; Policy; Negotiation; Outcome or Result; United States

September 1995
Teaching Note

Choice Hotels International,1995 TN

By: Tarun Khanna

Teaching Note for (9-795-165). View Details

Keywords: United States

March 1995 (Revised July 1995)
Case

U.S.A. 1995: The Republican Resurgence

By: George C. Lodge and Marie Bell

Keywords: Government and Politics; United States

March 1995 (Revised October 1995)
Case

U.S. Airline Industry in 1995, The

Describes the economic logic leading to the deregulation of the U.S. airline industry in 1978 and subsequent competitive developments. The roles of computerized reservation systems, airport hubs, route strategies, and fleet management are raised as unanticipated... View Details

Keywords: Industry Growth; Competitive Advantage; Air Transportation Industry; United States

May 1995
Background Note

Note on Product Liability

By: Willis M. Emmons III, Monica Brand and Greg Keller

This note provides an overview to the evolution and current state of product liability law in the United States. View Details

Keywords: Goods and Commodities; Legal Liability; Safety; Product Marketing; Business Strategy; Policy; Government and Politics; United States

December 1994 (Revised March 1996)
Case

Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry

By: Nancy F. Koehn and Rebecca Voorheis

Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet... View Details

Keywords: Product Marketing; Market Design; Industry Structures; Public Ownership; Problems and Challenges; Opportunities; Food and Beverage Industry; Pharmaceutical Industry; United States

February 1994 (Revised August 1994)
Background Note

Note on Contingent Environmental Liabilities

By: Richard H.K. Vietor and Forest L. Reinhardt

Addresses contingent environmental liabilities that are the result of unforeseen environmental risks where the dollar amount of such liabilities is unknown and depends on future events. In contrast, fines for violating environmental laws are liabilities, but are not... View Details

Keywords: Legal Liability; Risk Management; Natural Environment; Laws and Statutes; Pollutants; Governance Compliance; United States

December 1992
Supplement

Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape

By: David B. Yoffie

John Sculley describes his thoughts on Apple's future as well as his retrospective view about what he would have done differently. View Details

Keywords: Strategy; Perspective; Decision Making; Computer Industry; United States

December 1992 (Revised November 1993)
Exercise

Negotiation Exercise on Tradeable Pollution Allowances: Group C, Utility #3

By: Willis M. Emmons III

Describes the position of Utility #3 in negotiating Group C with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment. View Details

Keywords: Negotiation Participants; Negotiation Process; Pollutants; Laws and Statutes; Governing Rules, Regulations, and Reforms; Governance Compliance; Utilities Industry; United States