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Show Results For
- All HBS Web
(9,034)
- People (16)
- News (1,797)
- Research (5,182)
- Events (53)
- Multimedia (77)
- Faculty Publications (3,731)
- Web
HBS - Financials | Supplemental Financial Information
$174 million in fiscal 2022 from $81 million in the prior year, reflecting the return of on-campus programming. The group produced 116 residential programs and 52 fully virtual programs for 10,575 participants. A combined 81 Topic-Focused... View Details
- September 2023 (Revised June 2024)
- Case
Kaspi.kz: Building Trust through Innovation
By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details
Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry
Sucher, Sandra J., Fares Khrais, and Marilyn Morgan Westner. "Kaspi.kz: Building Trust through Innovation." Harvard Business School Case 324-022, September 2023. (Revised June 2024.)
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Web
Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School
the production of U.S. Steel corporate publications. Writers, editors, and designers worked on the selection and placement of illustrations in a wide range View Details
- Web
Building Entrepreneurial Organizations - Health Care
Impact Building Entrepreneurial Organizations Health Minute: How Entrepreneurs are Reducing Costs & Improving Outcomes More “Entrepreneurship” stories Faculty Focus Innovating In Health Care is the focus of Professor Regina Herzlinger’s... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
Saudi Arabia, and under the patronage of H.H. Prince Faisal Bin Abdulaziz Bin Ayyaf, Mayor of the Riyadh Region. Saleh Lootah (GMP 10, 2011), president of the HBS Club View Details
Keywords: Margie Kelley
- Web
Demonstration Policy | About
Business School, demonstrations are not permitted in classrooms, hives, or seminar rooms; libraries or other spaces designated for study, quiet reflection, and small group project work or discussion; residence halls or dining halls where... View Details
- 10 Feb 2003
- Research & Ideas
Commodity Busters: Be a Price Maker, Not a Price Taker
Each step is crucial. Failure to take any one will put your company on the slippery slope to being a price taker. Step 1: Create customer value. There are two parts to the creation of customer value. You must provide a reason for the... View Details
Keywords: by Benson P. Shapiro
- 01 Jun 2007
- What Do You Think?
How Should Pay Be Linked to Performance?
performance." Generally speaking, respondents favored schemes designed to reward long-term as well as short-term performance, encourage retention, recognize special needs of an organization, be based on... View Details
Keywords: by Jim Heskett
- February 2021 (Revised April 2024)
- Case
Shopify: The Conquest for Chinese E-Commerce
By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang
In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service... View Details
Keywords: Timing; Corporate Entrepreneurship; Service Operations; Business Model; Organizational Design; Change Management; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Growth Management; Marketing Strategy; Digital Platforms; Alliances; Partners and Partnerships; Opportunities; Internet and the Web; E-commerce; United States; Canada; China
- 19 Sep 2005
- Research & Ideas
Rethinking Company Loyalty
another manager's star employee most likely wants to transfer into their departments. 2. Design work with variety and autonomy. Jobs that provide variety and the freedom to make decisions and mistakes engender extensive loyalty, the... View Details
Keywords: by Lauren Keller Johnson
- 01 Jan 2013
- News
Joanna M. Jacobson, MBA 1987
Colgate–Palmolive, Product Manager 1991 Named SVP of Marketing and Product Development, Converse 1994 Joins Core Strategy Group, Partner 1996 Named President, Keds 2002 Launches Strategic Grant Partners 2013... View Details
Keywords: Susan Young
- Web
Negotiating - Alumni
Careers Negotiating Careers Negotiating Preparation is key to a successful negotiation. The tips and questions below are designed to let you know what to expect from the process and to help you plan your approach. What You Need to Know... View Details
- Web
For Organizations - Business & Environment
For Organizations For Organizations Find out how to engage with HBS students on environmental topics. How to Get Involved Organizations can connect with MBA students who are knowledgeable and passionate about business and environmental through a variety View Details
- 01 Aug 1998
- News
High Honors
business. An eight-year veteran with the prominent New York venture capital firm of J.H. Whitney & Company, he launched his own shop backed by $8 million from the Bass brothers. Seven Honeywell engineers in Boston had come up with a View Details
- 24 May 2017
- News
David G. Bradley, MBA 1977
made it out of the ditch if the Internet hadn’t come along.” “The Atlantic would never have made it out of the ditch if the Internet hadn’t come along.” That leave-no-stone-unturned approach is a View Details
Keywords: Susan Young
- Web
Business in Global Society - Alumni
Giving Business in Global Society Giving Business in Global Society Solve Problems Strengthen business’s role in addressing complex societal challenges The belief that business can and should be a force for good underpins all teaching and research at HBS. And it... View Details
- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
employees to discuss the quality of a job at a specific company. I think regulators focusing on labor conditions could tap into that trove of data to understand what works, so maybe we can View Details
- Web
Outdoor Spaces | About
designed to encourage continued learning outside of the classroom, promote collaboration, and build a sense of community. The firm of Frederick... View Details