Publications

06 Jan 2015
News

Wanted: The IT-enabled Health Professional

01 Sep 2016
News

Behind Apple’s Success, An Unprecedented Financial Model

26 Mar 2024
Research & Ideas

How Humans Outshine AI in Adapting to Change

You’ve probably never thought about all the split-second adjustments you make in a single day to perform different tasks. Wake up in a hotel room, walk into a library, sit behind the wheel of a car, or swipe up to access your phone apps.... View Details

Keywords: by Rachel Layne; Technology; Technology

February 2009 (Revised February 2012)
Case

Exeter Group, Inc. (A)

By: Robert G. Eccles, Das Narayandas and Kerry Herman

Jonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy... View Details

Keywords: Decision Choices and Conditions; Resource Allocation; Market Entry and Exit; Service Operations; Performance Capacity; Business Strategy; Information Technology; Consulting Industry

May 2023 (Revised June 2023)
Supplement

Novartis (C): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Testing and Trials; Health Care and Treatment; Business Model; Problems and Challenges; Pharmaceutical Industry; Switzerland

16 Oct 2018
First Look

New Research and Ideas, October 16, 2018

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity By: Baldwin, Carliss Y. Abstract—The purpose of this chapter is to relate the theory of... View Details

Keywords: Dina Gerdeman

July 2020
Case

Driving Transformation at the Majid Al Futtaim Group

By: Suraj Srinivasan and Esel Çekin

The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,... View Details

Keywords: Transformation; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai

December 2019 (Revised August 2022)
Exercise

Janet Ames (C)

By: Brian Trelstad and Brian Trelstad

The series of Janet Ames cases follow a fictional alumna of Harvard Business School into her consulting career in Boston. Over the series of cases, Ames is first offered the opportunity to join the board of a Boston-based non-profit organization, which offers students... View Details

Keywords: Philanthropy; Board; Non-profit Management; Career Changes And Transitions; Evaluation; Philanthropy and Charitable Giving; Governing and Advisory Boards; Social Enterprise; Social Entrepreneurship; Nonprofit Organizations; Management; Personal Development and Career; United States

Article

Pseudo-Set Framing

By: Kate Barasz, Leslie John, Elizabeth A. Keenan and Michael I. Norton

Pseudo-set framing—arbitrarily grouping items or tasks together as part of an apparent “set”—motivates people to reach perceived completion points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study... View Details

Keywords: Framing Effects; Gestalt Psychology; Judgment; Judgments; Decision Making; Perception; Behavior

Find at Harvard

Read Now

December 2007
Background Note

The Music Recording Industry: Digital Rocks

By: Stephen P. Bradley and Nancy Bartlett

Digital and mobile technologies profoundly and forever changed the long-held value proposition for the recorded music industry--the 12-song physical CD selling at $15. By 2007, it was apparent that the music recording business had become a digital business, and... View Details

Keywords: Arts; Disruption; Music Entertainment; Distribution; Practice; Technology Adoption; Value; Music Industry

January – February 2011
Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart

Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details

Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage

Find at Harvard

February 2010 (Revised January 2014)
Case

Tennant Company

By: Toby E. Stuart, Lynda M. Applegate and James Weber

Tennant, a leading producer of floor cleaning equipment, must determine how to create, finance, structure, staff, govern, measure, and manage a new venture for developing a fundamentally new product line. In 2005, Tennant Company had developed an innovative,... View Details

Keywords: Business Startups; Change Management; Corporate Entrepreneurship; Disruptive Innovation; Product Development; Organizational Design; Organizational Structure; Research and Development

March 1995 (Revised July 1996)
Case

Mattson Foods, Inc. (Revised): The Bardolini Division

By: Steven C. Wheelwright

The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide... View Details

Keywords: Logistics; Emerging Markets; Business Startups; Decision Choices and Conditions; Business Plan; Capital Budgeting; Expansion; Buildings and Facilities; Strategic Planning; Marketing Strategy; Technology; Economic Systems; Food and Beverage Industry

July 1990
Case

Ceramics Process Systems Corp. (B)

By: Kim B. Clark and Brent D. Barnett

Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives... View Details

Keywords: Product Development; Business Processes; Management Practices and Processes; Supply Chain Management; Machinery and Machining; Goals and Objectives; Resource Allocation; Customer Satisfaction; Customer Value and Value Chain; Manufacturing Industry

Research Summary

Entrepreneurial Finance and International R&D Management

Walter Kuemmerle's research and teaching interests fall within the domain of knowledge and capital management in a global economy. His research focuses on international entrepreneurship and venture capital. He studies venture capital systems and entrepreneurship in... View Details

11 Oct 2017
Video

Empowering Women Through Personal Health Data

Web

Actively Addressing Unconscious Bias in Recruiting - Recruiting

is critical and can help to address unconscious bias head on by naming it. Another option – offer candidates the choice for a phone or online call with the video off in early interactions if that is most comfortable. Standardize the... View Details

September 2020 (Revised December 2021)
Case

Building India's 2.0: PayNearby

By: Lauren Cohen and Spencer C. N. Hagist

Headquartered in Mumbai, India, FinTech startup Nearby Technologies has seen its flagship brand, PayNearby, rapidly flourish across most of its target market within just four years. The unprecedented success of its payment app, which allows users to access banking... View Details

Keywords: Fintech; Developing Markets; Payments; Financial Inclusion; Finance; Entrepreneurship; Emerging Markets; Competitive Strategy; Banking Industry; India