Publications

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February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

December 2010 (Revised January 2013)
Case

Triple Point Technology

By: Richard S. Ruback and Royce Yudkoff

The founding CEO of Triple Point Technology, Peter Armstrong, was considering the sale of the company. The company specialized in providing its clients with software used for transaction processing and risk management in various commodity markets. Triple Point... View Details

Keywords: Business Exit or Shutdown; Private Equity; Financial Management; Negotiation Offer; Sales; Valuation

12 PM – 1:15 PM EDT, 14 Apr 2021
Virtual Programming

Unlocking Opportunity for America's Workforce

Professor?Bill Sahlman?will discuss his new case, Guild Education: Unlocking Opportunity for Americas Workforce, with CEO and cofounder?Rachel Carlson. Guild connects employers and universities to provide employees with education as a benefit, transforming traditional... View Details

Profile

Mark Giragosian

attraction of HBS is its application of the case study method. “One of my weaknesses was that I did not always speak up as quickly as I should... View Details

16 Jul 2012
Research & Ideas

Are You a Strategist?

While that may sound obvious at face value, it's something that regularly stymies the veteran leaders in Montgomery's executive classes. "We'll be talking about Nike or Apple, and the participants will be praising the authenticity View Details

Keywords: by Carmen Nobel

29 Aug 2013
Working Paper Summaries

X-CAPM: An Extrapolative Capital Asset Pricing Model

Keywords: by Nicholas Barberis, Robin Greenwood, Lawrence Jin & Andrei Shleifer

09 Oct 2012
First Look

First Look: October 9

Abstract Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult... View Details

Keywords: Sean Silverthorne

May 2019 (Revised February 2022)
Background Note

The Gig Economy: Leasing Skills to Pay the Bills

By: Joseph Fuller, William R. Kerr and Carl Kreitzberg

This primer provides a comprehensive exploration into the gig economy and how it is reshaping global business. It shows how the Uber driver, the freelancing programmer in India, and the independent corporate consultant are all different variants of the modern-day gig... View Details

Keywords: Gig Economy; COVID-19 Pandemic; Talent and Talent Management; Human Resources; Labor; Strategy; Management; Globalization; North America; Europe; United States; United Kingdom