Publications

September 2007
Article

Investigative Negotiation

By: Deepak Malhotra and Max H. Bazerman

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Negotiators often fail to achieve results because they channel too much effort into... View Details

Keywords: Knowledge Acquisition; Knowledge Use and Leverage; Negotiation Process; Negotiation Tactics; Motivation and Incentives; Perspective; Pharmaceutical Industry

Find at Harvard

14 Dec 2007
Op-Ed

When Your Product Becomes a Commodity

profits? If you've heard it, you've probably wondered if it was just a convenient excuse or if the manager had a valid point. The truth is, even when a raw material has no... View Details

Keywords: by John Quelch

November 2018 (Revised April 2019)
Case

Zespri Grows

By: David E. Bell and Natalie Kindred

Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but... View Details

June 2019
Article

Learning to Become a Taste Expert

By: Kathryn A. Latour and John A. Deighton

Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore... View Details

Keywords: Learning; Experience and Expertise; Analysis; Perception

Find at Harvard

26 Feb 2008
First Look

First Look: February 26, 2008

Working PapersAn Investigation of Earnings Management through Marketing Actions Authors:Craig J. Chapman and Thomas J. Steenburgh Abstract Combining new, hand-collected data... View Details

Keywords: Martha Lagace

June 2011 (Revised April 2014)
Case

sweetriot 2.0

By: Christopher Marquis, Donna Khalife and Bobbi Thomason

In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and... View Details

Keywords: Social Entrepreneurship; Profit; Business Strategy; Business Growth and Maturation; Social Enterprise; Growth and Development Strategy; Experience and Expertise; Economic Growth; Organizational Culture; Mission and Purpose; Corporate Social Responsibility and Impact; Food and Beverage Industry; New York (state, US)

January 2007 (Revised October 2011)
Case

Roppongi Hills: City Within a City

By: Anita Elberse, Andrei Hagiu and Masako Egawa

Minoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local... View Details

Keywords: Buildings and Facilities; Development Economics; Brands and Branding; Urban Development; Competition; Real Estate Industry; Tokyo

30 May 2007
Research & Ideas

Health Care Under a Research Microscope

particular segment of the population." HBS is also training current and future health care leaders. The School's executive education program... View Details

Keywords: by Sean Silverthorne; Health; Biotechnology

Research Summary

Overview

By: Ethan S. Bernstein

I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details

Career Coach

Peggy Yu

coach directory on the main Appointments page in 12twenty. Peggy can be reached via Zoom through this link: https://hbs.zoom.us/my/peggyyu. If you prefer to speak over the phone, call 949-500-5649. As a... View Details

Keywords: Education; Entrepreneurship

Research Summary

Overview

My research examines the processes, mechanisms and institutions that influence the effectiveness of organizational interactions between societal sectors (business, government and civil society). My work is motivated by the belief that more study of what makes... View Details

02 Oct 2007
First Look

First Look: October 2, 2007

practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the... View Details

Keywords: Martha Lagace

October 2017 (Revised March 2020)
Case

Medicetra Medtech Company, Inc.

By: Doug J. Chung

Medicetra MedTech Company is a dental equipment distributor, and senior management is deciding whether to implement a new incentive compensation program for the sales force. For many years, Medicetra had paid salespeople only a fixed salary. Although the current plan... View Details

Keywords: Sales Compensation; Sales Force Retention; Employee Fairness; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Retention; Fairness; Performance Improvement

September 2009 (Revised August 2010)
Case

Congressional Candidate Dan Silver and KNP Communications

By: Amy J.C. Cuddy and Nithyasri Sharma

In the 2006 election cycle, Ron Klein was running for the U.S. Congressional seat from Florida's 22nd District. He was up against Rep. Clay Shaw, a popular 26-year incumbent with significant name recognition in the district. Leading up to the election, Klein's campaign... View Details

Keywords: Interpersonal Communication; Competency and Skills; Political Elections; Personal Characteristics; Public Administration Industry; Florida