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  • Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

  1. How can managers in creative industries effectively manage products and product... View Details
  • Research Summary

Research Summary

By: Leslie A. Perlow

There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research focuses on the implications for the ways we work and live, and what we can do to... View Details

  • Research Summary

Research Thrust

By: Rakesh Khurana
I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details
  • 2024
  • Book

Retiring: Creating a Life that Works for You

By: Teresa M. Amabile, Lotte Bailyn, Marcy Crary, Douglas T. (Tim) Hall and Kathy Kram
Retirement, as a major life transition, can be both thrilling and challenging in unexpected ways. Written by acclaimed authors in the fields of business leadership, careers, and work, this book goes beyond the typical financial and health-related advice on retirement,... View Details
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  • Teaching Interest

Risk Management for Corporate Leaders

By: Robert Simons
As companies adapt to the aftershocks of the global recession, senior executives and boards are discovering that risk management has never been more important. The financial crisis revealed that risk management structures break down just when... View Details
  • Forthcoming
  • Article

Sampling Bias in Entrepreneurial Experiments

By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details
Keywords: Target Market; Sampling Biases; Beta Testing; Product Launch; Entrepreneurship; Gender
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  • 2010
  • Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
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  • Forthcoming
  • Article

Seeing the Whole: Configurational Cognition and New Venture Resource Mobilization

By: Goran Calic, François Neville, Santi Furnari and C. S. Richard Chan
Research is scant on how multiple venture attributes combine as “whole packages” of signals (or cognitive configurations) in resource holders’ eyes, shaping a venture’s ability to mobilize resources. Drawing on a Qualitative Comparative Analysis of 1,395 crowdfunding... View Details
Keywords: Crowdfunding; Mission and Purpose; Entrepreneurship; Communication; Perception
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  • Research Summary

Selection and Market Reallocation: Productivity Gains from Multinational Production

By: Laura Alfaro
Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
  • Research Summary

Selective Attention and Learning

By: Joshua R. Schwartzstein

What do we notice, and how does this affect what we learn? Standard economic models of learning ignore memory by assuming that we remember everything. But there is growing recognition that memory is imperfect. Further, memory imperfections do not stem from limited... View Details

  • Research Summary

Senior Teams, Strategic Innovation, and Change

By: Michael L. Tushman
This research stream explores the relations... View Details
  • Forthcoming
  • Article

Sixty Years of the Voting Rights Act: Progress and Pitfalls

By: Andrea Bernini, Giovanni Facchini, Marco Tabellini and Cecilia Testa
We review the literature on the effects of the 1965 Voting Rights Act (VRA), which removed formal restrictions to Black political participation. After a brief description of racial discrimination suffered by Black Americans since Reconstruction, we introduce the... View Details
Keywords: Prejudice and Bias; Equality and Inequality; Race; Political Elections; Voting; Policy; Outcome or Result; Government Legislation
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  • Research Summary

Social Choice and Voting Rules

By: Jerry R. Green

This research program is based on the idea that good voting systems should take into account the frequency with which different choice problems arise. Traditional social choice theory requires properties over a fixed domain of choice problems but does not offer the... View Details

  • Teaching Interest

Space: Public and Commercial Economics

By: Matthew C. Weinzierl

Space is a place of unparalleled possibility for humanity, and it is in the midst of a revolution. In this course, we will learn about this revolution and the companies, such as SpaceX, Blue Origin, Axiom, Planet, and more. We will be joined by leaders in the... View Details

  • Research Summary

Spatial Agglomeration and Superstar Firms

By: Laura Alfaro
We characterize the agglomeration patterns of industries and plants in Europe, distinguishing Eurozone countries and the United States. Using a micro-level index, we quantify the degree of geographic concentration in industrial activities and explore how firm... View Details
  • Research Summary

State-Business Relations

By: Meg Rithmire
In Precarious Ties: Business and the State in Authoritarian Asia (Oxford University Press, 2023) and related papers, I examine the political foundations and economic effects of different patterns of state-business relations in authoritarian regimes with a... View Details
  • Teaching Interest

Strategic Negotiations: Dealmaking for the Long Term

By: Guhan Subramanian
To craft a complex deal with major implications for your organization's future, you need more than just persuasive tactics at the negotiating table. You need to bring together the right players, tackle the right issues, and develop the right process. By examining... View Details
  • Teaching Interest

Strategies for Value Creation (MBA Course)

By: Benjamin C. Esty
SVC is a capstone course that integrates topics from finance, strategy, and leadership. It is intentionally cross-functional and designed to force integration at the end  of the MBA program.  Students develop a value creation mindset and learn that value creation is an... View Details
  • Research Summary

Strategy and Technology

By: David B. Yoffie

Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details

  • Research Summary

Strategy, Governance and Valuation

By: Krishna G. Palepu
Professor Palepu's current research focuses on strategy and governance. In the area of strategy, his recent focus has been on the globalization of emerging markets, particularly India and China, and the resulting opportunities and challenges for western multinationals... View Details

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