Publications

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16 Oct 2013
Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

similar to the failures we have seen historically. Again, I believe private markets should price and provide the catastrophe insurance for the resulting risks, not public guarantees. The issue in my mind is should we accept the likely... View Details

Keywords: by Joe Lassiter; Energy; Utilities

2009
Chapter

Behavioral Aspects of Price Setting, and Their Policy Implications

By: Julio J. Rotemberg

This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and... View Details

Keywords: Inflation and Deflation; Price; Policy; Laws and Statutes; Demand and Consumers; Business and Government Relations

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

a collection of interesting articles across the history of the paper. There were already a few publications on more specific subjects: For example, Floyd Norris, a well-respected columnist at the Times, edited a book on the history of View Details

Keywords: by Martha Lagace; Journalism & News

18 Feb 2015
First Look

First Look: February 18

and test its empirical implications using a novel data set from the market for original movie ideas. Consistent with the theoretical results, I find that buyers are reluctant to meet unproven sellers for early-stage ideas, which restricts... View Details

Keywords: Sean Silverthorne

23 Feb 2010
First Look

First Look: Feb. 23

how to expand the Brazilian market and also if there is international potential for the new Brazilian wines. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/509003-PDF-ENG State of Emergency at... View Details

Keywords: Martha Lagace

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

should hire for curiosity, model inquisitiveness, emphasize learning goals, let workers explore and broaden their interests, and have “Why?” “What if ?” and How might we ?” days. Doing so will help their organizations adapt to uncertain View Details

Keywords: Dina Gerdeman

October 2006 (Revised May 2007)
Case

Academia Barilla

By: David E. Bell and Mary L. Shelman

Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details

Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy

24 Jul 2019
Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

central role in a variety of corporate settings ranging from strategy and marketing to finance and human resources. Behavioral economics provides frameworks for knowing where and how to augment standard... View Details

Keywords: by Dina Gerdeman

20 Feb 2001
Research & Ideas

What’s Next for Japan

of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum game. Everybody was imitating... View Details

Keywords: by Hilah Geer

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Let's get one thing straight from the start: Apple and Amazon are not friends. If they were high school students, they'd be mean girls glaring at each other from opposite sides of the cafeteria, jealously forcing their friends to pick sides between Team Chloe and Team... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

02 Aug 2004
What Do You Think?

For Greater Transparency, Is Section 404 an Effective Response?

innovation is less likely to occur." Brian Donahue warns that "an assessment of internal controls by management at a point in time is not effective because the organization—and thus internal controls—have already changed to meet the demands of the View Details

Keywords: by James Heskett

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

the Spanish superstar for the 2018 tournament after all. What is the best course of action? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/518041 Harvard Business School Case 218-033 Tesla Motors (A): Financing Growth The... View Details

Keywords: Sean Silverthorne

March 2016 (Revised March 2022)
Teaching Note

Evive Health and Workplace Influenza Vaccinations

By: John Beshears

Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details

March 2007 (Revised December 2007)
Supplement

Parmalat Uruguay (B)

By: Paul W. Marshall and Gustavo A. Herrero

Three young MBAs create a partnership to acquire the assets of Parmalat in Uruguay. Focuses on their analysis prior to submitting a bid and their plan for improving the operations once their bid is accepted. In addition to improving operations, they must negotiate with... View Details

Keywords: Mergers and Acquisitions; Partners and Partnerships; Bids and Bidding; Borrowing and Debt; Performance Improvement; Planning; Uruguay

February 2004
Case

Bradman and Tendulkar, LLC

By: Ananth Raman and Vishal Gaur

An investment firm is trying to project inventory turns for Radio Shack, a chain of consumer electronics stores. The investment firm has access to public financial data but not to internal operational metrics. It needs to project inventory turns because inventory... View Details

Keywords: Forecasting and Prediction; Cash Flow; Demand and Consumers; Distribution Channels; Mathematical Methods; Valuation

August 2001 (Revised February 2020)
Case

Consumer-Driven Health Care: Medtronic's Health Insurance Options

By: Regina E. Herzlinger, John Hurwitch and Seth Bokser

Describes the variety of health insurance plans that this medical device company offers, including a high-deductible, consumer-driven health plan with a health reimbursement account that also enables health care providers to quote their own prices. Asks students to... View Details

Keywords: Health Care and Treatment; Insurance; Decision Choices and Conditions; Compensation and Benefits; Demand and Consumers

January 2000 (Revised October 2002)
Case

Cambridge Hospital Community Health Network - The Primary Care Unit

By: V.G. Narayanan, Lisa Brem and Ryan Moore

The Cambridge Hospital Community Health Network needed to gain a better understanding of its unit-of-service costs, which had been rising at a rate of 10% per year. The network's step-down costing system gave only aggregate costing information, and there was some... View Details

Keywords: Activity Based Costing and Management; Health Care and Treatment; Cost Accounting; Cost; Network Effects; Health Industry; Service Industry; Massachusetts