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  • 2022
  • Working Paper

The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld
This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:... View Details
Keywords: Digital Culture; Internet and the Web; Consumer Behavior; Society
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  • Web

Charts & Statistics - Leadership

Low 40 1940 s 19 Military spending explodes Graduated income tax, Victory Tax adopted to fund war effort Rationing Influence: Medium-Low 50 1950 s 19 Military spending shifts to nuclear deterrents Small Business Administration created Influence: Medium 60 1960 s 19... View Details
  • 01 Dec 2009
  • News

One Man Crime Wave

bob.” (The Deep Blue Good-By, 1964) “This was not some pretty little girl, coyly flirtatious, delicately stimulated. This was the mature female of the species, vivid, handsome and strong, demanding that all... View Details
Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Publishing Industries (except Internet); Information
  • October 2013 (Revised December 2013)
  • Case

Intuit QuickBooks: From Product to Platform

By: Andrei Hagiu and Elizabeth J. Altman
This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to... View Details
Keywords: Business Model; Organizational Change and Adaptation; Digital Platforms; Competitive Advantage; Network Effects; Consumer Products Industry
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  • Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Distinguished Paper Prize for the Best Paper in the Journal of Finance for his paper with Karl Diether and Christopher Malloy, “Supply and Demand Shifts in the Shorting Market”... View Details
  • December 2018 (Revised June 2020)
  • Case

Creating the French Behavioral Insights Team

By: Michael Luca, Ariella Kristal and Emilie Billaud
This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence... View Details
Keywords: Choice Architecture; Behavioral Economics; Experiments; Negotiation; Decision Making; Economics; Taxation; Entrepreneurship; Consumer Behavior; Public Administration Industry; Europe; France; Paris
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  • Web

Harvard Business School

Disney Consumer Products based in Paris and led the company's entry into Eastern Europe and the former Soviet Union, the Middle East, and... View Details
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser... View Details
Keywords: by Carmen Nobel
  • 31 May 2023
  • Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data to hone their... View Details
Keywords: by Rachel Layne; Transportation
  • 16 Sep 2014
  • Research & Ideas

Has Apple Reinvented the Watch?

especially from a consumer health and wellness standpoint. It's where we know the health care industry is moving. Q: Apple has always been known for innovative design. Have they succeeded to do that with the... View Details
Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health
  • 19 Mar 2021
  • Working Paper Summaries

Assessing the Strength of Network Effects in Social Network Platforms

Keywords: by Marco Iansiti
  • Web

the Art of American Advertising - Advertising Products

proved an ideal medium for commercial use, as it was less expensive and less time consuming to execute than engraving. Artists drew illustrations with a greasy pen, pencil, or crayon directly onto a flat,... View Details
  • 04 Nov 2015
  • What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

being sensitive to others’ needs and interactions, and weighing various sides in an argument? Does the fact that women influence 70 percent of consumer purchase decisions favor... View Details
Keywords: by James Heskett
  • Web

Guidelines for Choosing Resources - Research Computing Services

time. There are currently no limits on RAM (memory). This may change as we find that underuse of requested RAM (RAM wasted) is a significant problem. If you launch 3 Stata-MP4 sessions on the NoMachine server (which consumes a total of 12... View Details
  • December 1970 (Revised September 2006)
  • Case

Harmon Foods, Inc.

Prediction and shipment has been a scheduling and budgetary problem. Multiple regression is suggested as a solution. Evaluation of regression coefficients leads to better understanding of trend, seasonality, and promotion effectiveness. View Details
Keywords: Demand and Consumers; Production; Forecasting and Prediction; Budgets and Budgeting; Food and Beverage Industry; Food and Beverage Industry
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  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

85 percent of consumers make a purchase after reading such online reviews. But in the world of doctors, nothing compares in assisting consumers to make decisions that are arguably more involved emotionally... View Details
Keywords: by John A. Quelch; Health
  • Article

The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand

By: Marco Bertini and Oded Koenigsberg
More and more companies are relying on pricing algorithms to maximize profits. The use of artificial intelligence and machine learning enables real-time price adjustments based on supply and demand, competitors’ activities, delivery schedules, and so forth. But... View Details
Keywords: Algorithmic Pricing; Dynamic Pricing; Price; Change; Information Technology; Brands and Branding; Perception; Consumer Behavior
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  • June 2009
  • Article

How Concepts Affect Consumption

By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence
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  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer... View Details
Keywords: by Sean Silverthorne; Retail
  • 10 Feb 2003
  • Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

competitive as well as customer pressure. This demands confidence, not bravado; astute analysis not raw aggression; and requires careful, empathetic focus on the other players in the marketplace.... View Details
Keywords: by Benson P. Shapiro