Demand And Consumers - Publications - Faculty & Research

25 Jan 2024
Blog Post

Climate Stories Episode #15: Hilton Augustine III on Financing Climate Ventures

business training to evaluate technologies that challenge the conventions of discovering, producing, and consuming the materials and resources that drive our everyday lives.... View Details

16 Dec 2015
Research & Ideas

Why ‘Sleep on It’ No Longer Sounds Like Great Advice

that waking fresh and clearheaded makes us better able to see decisions in a clearer light. “It’s somewhat like moving information from short-term to long-term storage” That’s certainly what Uma R. Karmarkar, an assistant professor in the... View Details

Keywords: by Michael Blanding; Retail

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Sexual Harassment - Race, Gender & Equity

successfully evaded/ignored/managed, although they were annoying and insulting.” AGE 53, WHITE, NONPROFIT SERVICES, UNITED STATES 1 Masculinity Contest Culture Norms assessed in the survey: “Show no weakness”: a workplace that View Details

October 2018 (Revised July 2019)
Case

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie K. John, Mitchell Weiss and Julia Kelley

Email mking@hbs.edu for a courtesy copy.

By the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit “Ask Me Anything” session in January 2018, he had only nine months remaining to convince the people... View Details

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13 Jun 2018
Sharpening Your Skills

That Costs HOW Much?

graphicola Price is important to consumers not just because it determines whether they can afford to purchase that purse or patio set. The cost of an item sets the buyer's expectations as to how the product or service will perform View Details

Keywords: by Sean Silverthorne; Retail

October 2013 (Revised December 2013)
Case

Intuit QuickBooks: From Product to Platform

By: Andrei Hagiu and Elizabeth J. Altman

This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to... View Details

Keywords: Business Model; Organizational Change and Adaptation; Digital Platforms; Competitive Advantage; Network Effects; Consumer Products Industry

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2024
Working Paper

Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services

By: Natalie Epstein, Santiago Gallino and Antonio Moreno

Communication channels are often used to improve customer satisfaction and behavior. This paper studies how they can be used to enhance operational performance.
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details

Keywords: Customer Satisfaction; Consumer Behavior; Logistics; Communication

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19 Jul 2004
Research & Ideas

Your Customers: Use Them or Lose Them

It's easy to deliver lousy service. Examples are too numerous to mention and let's not ruin the day, shall we? But imagine this: How about living in a world where companies treat you, as a customer, nicely View Details

Keywords: by Martha Lagace

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Charts & Statistics - Leadership

Low 40 1940 s 19 Military spending explodes Graduated income tax, Victory Tax adopted to fund war effort Rationing Influence: Medium-Low 50 1950 s 19 Military spending shifts to nuclear deterrents Small Business Administration created Influence: Medium 60 1960 s 19... View Details

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Entrepreneurial Management Awards & Honors - Faculty & Research

Distinguished Paper Prize for the Best Paper in the Journal of Finance for his paper with Karl Diether and Christopher Malloy, “Supply and Demand Shifts in the Shorting Market”... View Details

February 2001 (Revised August 2001)
Case

Henry Heinz: Making Markets for Processed Foods

By: Nancy F. Koehn

Outlines many of the supply-side innovations, such as improved transportation, communication, and technological developments, that greatly expanded the productive capacity of the United States in the late 19th century. Explores a range of demand-side shifts, including... View Details

Keywords: Demand and Consumers; Competitive Advantage; Corporate Strategy; Entrepreneurship; Supply and Industry; Innovation and Invention; Food and Beverage Industry; United States

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2022
Working Paper

The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld

This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:... View Details

Keywords: Digital Culture; Internet and the Web; Consumer Behavior; Society

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Harvard Business School

Disney Consumer Products based in Paris and led the company's entry into Eastern Europe and the former Soviet Union, the Middle East, and... View Details

December 2000 (Revised March 2001)
Background Note

Strategic Use of Music in Marketing, The: A Selective Review

By: Gerald Zaltman and Nancy Puccinelli

Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details

Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior

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Guidelines for Choosing Resources - Research Computing Services

time. There are currently no limits on RAM (memory). This may change as we find that underuse of requested RAM (RAM wasted) is a significant problem. If you launch 3 Stata-MP4 sessions on the NoMachine server (which consumes a total of 12... View Details

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

health," one health advocate said. Consisting of a small barrel-shaped design that mimics an actual cigarette, the devices vaporize a liquid nicotine solution, which is then inhaled without the tar and carcinogens found in smoke.... View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

04 Nov 2015
What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

being sensitive to others’ needs and interactions, and weighing various sides in an argument? Does the fact that women influence 70 percent of consumer purchase decisions favor... View Details

Keywords: by James Heskett

September 2020
Article

Customer Supercharging in Experience-Centric Channels

By: David R. Bell, Santiago Gallino and Antonio Moreno

We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details

Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry

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01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

barred People already consume tabloid newspapers, racist propaganda, biased news broadcasts, and pornography willingly. Let them at least know how the general public categorizes such materials Everyone... View Details

Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting

April 1991 (Revised June 2001)
Case

Jaguar plc--1989

By: Timothy A. Luehrman and Robert W. Lightfoot

Describes Jaguar's product market problems in 1989, and its attractiveness to GM and Ford as an acquisition target. Students are asked to evaluate the suitability of GM and Ford as business partners for Jaguar, and to determine how much each should be willing to pay to... View Details

Keywords: Acquisition; Markets; Consumer Behavior; Product; Partners and Partnerships; Valuation; Auto Industry

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