Publications

August 2001 (Revised September 2002)
Case

Sony PlayStation2 (A)

By: Rohit Deshpande and Seth Schulman

In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain... View Details

Keywords: Games, Gaming, and Gambling; Globalization; Marketing Strategy; Product Launch; Risk and Uncertainty; Competitive Strategy; Information Technology; Computer Industry; Entertainment and Recreation Industry; United States

09 Jun 2015
Sharpening Your Skills

Sharpening Your Skills: Social Media

into creating the world's largest pop star? A case study by Anita Elberse examines the strategic marketing choices that created a global brand. To Read More: ARTICLES Advertisers Get Serious About Playing With Their Brands Playing with... View Details

Keywords: Re: Multiple Faculty; Advertising

12 Nov 2014
Op-Ed

A Challenge to the New Congress: Pass Housing Finance Reform

mortgage should continue as the backbone of the new system. It helps keep monthly payments low, and protects consumers from interest-rate volatility. Given the recent extreme economic stress, Uncle Sam must stand behind these mortgages in the secondary market in order... View Details

Keywords: by Nicolas Retsinas & Rob Couch; Construction; Real Estate

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

as AOL (now AOL Time Warner) are defining the business models that are reshaping the global business landscape and redefining power.— Lynda M. Applegate The point within a value chain where maximum economies of scale and scope are created... View Details

Keywords: by Lynda M. Applegate

December 2012 (Revised March 2015)
Case

AmTran Technology Ltd.

By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson

As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,... View Details

24 Jun 2016
Op-Ed

Why Brexit is a Big Deal

The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic. Brexit is a vote against the European Union. Once heralded as the engine of... View Details

Keywords: by John Quelch

29 Jan 2013
First Look

First Look: Jan. 29

PublicationsForeign Direct Investment and Growth: On the Role of Complementarities, the Search for Mechanisms, and the Potential for Linkages Authors:Alfaro, Laura, and Matthew Johnson Publication:Encyclopedia of Financial Globalization... View Details

Keywords: Sean Silverthorne

04 Nov 2008
First Look

First Look: November 4, 2008

The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates. Purchase this note: http://harvardbusinessonline.hbsp.harvard.edu/... View Details

Keywords: Martha Lagace

10 Oct 2007
First Look

First Look: First Look: October 10

Management. Blackwell Publishers, forthcoming Abstract The selection of R&D projects has been recognized as an important problem since the 1950s and 1960s, and its importance has grown with intensifying global competition and... View Details

Keywords: Martha Lagace

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

Monsanto Monsanto CEO Hugh Grant must guide his global agribusiness technology company into an uncertain future where food security, food safety, sustainability, and climate change will all impact the global... View Details

Keywords: Sean Silverthorne

31 Jul 2007
First Look

First Look: July 31, 2007

search processes that shape networks, cognition, and capabilities. Download the paper: http://www.hbs.edu/research/pdf/07-106.pdf Cases & Course MaterialsBanca Regional Andino: Facing the Globalization of Microfinance Harvard... View Details

Keywords: Martha Lagace

October 2009 (Revised October 2010)
Case

Cosan: Thinking Outside the Barrel

By: Forest L. Reinhardt, Noel Maurer and Ricardo Reisen de Pinho

The Cosan case introduces students and executive education participants to political economy and business strategy in the biofuels industry. Cosan, based in Brazil, is the largest grower and processor of sugarcane in the world and the largest sugar and ethanol producer... View Details

Keywords: Renewable Energy; Global Strategy; Governing Rules, Regulations, and Reforms; Industry Structures; Business and Government Relations; Business Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Energy Industry; Brazil

September 2001 (Revised July 2009)
Case

Buenos Aires Embotelladora S.A. (BAESA): A South American Restructuring

By: Stuart C. Gilson and Gustavo A. Herrero

In 1998, BAESA, PepsiCo's largest bottler and distributor outside North America, experienced severe financial difficulty and had to restructure its debt and business operations to avoid bankruptcy or liquidation. Based in Argentina, with operations throughout South... View Details

Keywords: Restructuring; Borrowing and Debt; Insolvency and Bankruptcy; Bonds; Stocks; Multinational Firms and Management; Laws and Statutes; United States; Argentina; Brazil

March 1997 (Revised October 1999)
Case

Stone Container in Honduras (A)

By: James K. Sebenius and Hannah Bowles

Chicago-based Stone Container Corp., a leading producer of cardboard containers and paper bags, proposes a large-scale pine forest management and utilization program in the La Mosquitia region of Honduras. A framework agreement with the government is strongly endorsed... View Details

Keywords: Negotiation Preparation; Negotiation Types; Environmental Sustainability; Conflict of Interests; Globalized Firms and Management; Developing Countries and Economies; Government and Politics; Manufacturing Industry; Pulp and Paper Industry; Honduras; Chicago

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July 1993
Case

Richardson Hindustan Limited (Abridged)

By: Hugo Uyterhoeven

Deals with the problems of a country manager building and balancing a constituency relationship. Explicitly examines the demands and responsiveness of four major constituencies: corporate headquarters; the national organization; the Indian government; and the public... View Details

Keywords: Business or Company Management; Business and Government Relations; Adoption; Multinational Firms and Management; Business Strategy; Growth and Development Strategy; Business and Shareholder Relations; India

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December 2008
Article

Technology Usage Lags

By: Diego A. Comin, Bart Hobijn and Emilie Rovito

We present evidence on the differences in the intensity with which ten major technologies are used in 185 countries across the world. We do so by calculating how many years ago these technologies were used in the U.S. at the same intensity as they are used in the... View Details

Keywords: Technology Adoption; Global Range; Economy; Relationships; Performance Productivity; United States