New Product Adoption - Publications - Faculty & Research

25 Jun 2014
Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

begins with 150-plus diverse teams working with global partners to develop new products and services. To help facilitate this process, faculty teach the concept of "design thinking," allowing... View Details

Keywords: by Michael Blanding; Education

03 Feb 2003
Research & Ideas

Homeland Security: A Ready-made Market

have," said Mark Cleverley, a senior solutions executive at IBM. "The CIA can talk to the INS," agreed Mark Hogan, vice president and general manager at BEA Government Systems, "but there are policy issues that affect the speed of View Details

Keywords: by Julia Hanna; Service

Frank J. Fahey

Fahey created a sales organization to distribute Gillette products throughout the world. By 1917, Fahey was producing 1 million razors per year compared to just 91,000 in 1904, and had established factories in England, France, Germany and... View Details

Keywords: Personal Care & Home Products

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IFC India 2025: From Gray to Green: A Glimpse of the Future of Green Hydrogen in India - Blog - Business & Environment

Production 2024 IFC India 2024 - Development While Decarbonizing: India’s Path to Net Zero IFC India 2025: Development While Decarbonizing - India’s Path to Net Zero MBA Teaching & Research News 13 Mar 2025... View Details

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

improve their automated product recommendations. These recommendations are often presented as ''inspired by your browsing history'' or ''recommended for you,'' and help consumers discover new View Details

Keywords: by Dina Gerdeman; Consumer Products

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

a new working paper. “We find that routine customers have higher value to the organization, even after controlling for their level of consumption,” Ascarza says. These customers may also tolerate price increases better and even stay loyal... View Details

Keywords: by Rachel Layne; Transportation

Vaughn L. Beals, Jr.

Beals and fellow AMF executives orchestrated a leveraged buyout of Harley-Davidson in 1981 when it was on the brink of collapse. Through the adoption of quality management approaches and prudent investments, Beals and his team are... View Details

Keywords: Automotive & Aerospace

06 Jan 2012
News

Where Are They Now?

Mahesh checks in from the factory floor. Courtesy Krishna Mahesh Related Links Alum startup wins HBS contest New Venture Contest: Call for entries Upcoming webinars for entrepreneurs HBS New Ventures group... View Details

Keywords: Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing

01 Dec 2005
News

Alumni Achievement Awards: Honorees and Victories

corporate practices in his country, championing modern concepts of production and manufacturing as well as adherence to the highest standards of governance. Nancy M. Barry (MBA ’75) For fifteen years, Nancy Barry has been president of... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services

01 Jun 1997
News

Carla Small

corporate clients wishing to develop such programs. After various positions in the firm's sales and strategic planning areas, she eventually became director of new product development. "I loved creating... View Details

Keywords: Linda Goodspeed

22 Jan 2018
Blog Post

"Luxury, Technology, Integration"

managed to integrate the two in an industry characterized by heritage and craftsmanship, luxury goods. Since their inception, YOOX and Net-A-Porter revolutionized this space selling luxury and fashion products online, a business that was... View Details

Keywords: Consumer Products / Retail

Career Coach

Rich Schneider

deep experience in new business development, marketing, life sciences/health care, and consumer goods and services. He helps individuals to develop a clear vision of their objectives for career transition in general, most often in the... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

01 Sep 2024
News

From the Classroom to Casablanca

with local business partners, tackling real-world challenges through intensive project work for up to 10 days. While the novel ideas the students generate for a new product, service, or experience for consumers are often well received by... View Details

Keywords: Jennifer Gillespie

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

by transforming" the existing business or creating a new one. An effective e-leader, Hargrove continues, must shift from "being a productivity and efficiency junkie to being an opportunity seeker... View Details

Keywords: by Melissa Raffoni

11 Dec 2014
News

Fashion's Retail Revolution

Áslaug Magnúsdóttir (MBA 2000) in the New York office of Tinker Tailor, her new online couture business. When HBS first turned a scholarly eye to retail in the early 20th century, department stores were... View Details

Keywords: April White; fashion; Leather and Allied Product Manufacturing; Leather and Allied Product Manufacturing; Leather and Allied Product Manufacturing

01 Jun 2009
News

Bright Future for Green Business

Partners. “Government can help smaller innovators by pushing utilities to adopt new technologies,” he added. But Prend favors government carrots, not sticks. The other panelists — Jim Matheson (MBA ’01),... View Details

Keywords: Sarah Auerbach; Administration of Environmental Quality Programs; Government; Management, Scientific, and Technical Consulting Services; Professional Services; Utilities

02 Sep 2016
News

Building a Legacy

Sunil B. Mittal (OPM 27, 1999) is founder and chairman of Bharti Enterprises and is a 2016 recipient of an HBS Alumni Achievement Award. In this video, he talks about the role of innovation and reinvention to keep a business moving forward. “I like to build View Details

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics,... View Details

Keywords: by Martha Lagace

17 Nov 2022
News

Alumni Leaders on Decarbonization Strategies for Combating Climate Change

building efficiency products such as heat pumps and insulation. As the specifics of how that can be applied and utilized are formalized, it should create some tremendous opportunities for incumbent players to de-risk scaling up View Details

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Fostering Candor in Teams and Organizations - Recruiting

engrained in your organization, communicating the impact of this culture to potential new hires is very impactful. Case studies about how your organization has developed more inclusive practices or created View Details

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