IT Productivity - Publications - Faculty & Research

02 Sep 2002
Research & Ideas

The Role of Government When All Else Fails

several critical sectors of the economy, including banking and private insurance, federal and state governments act as insurers of last resort, assuming literally trillions of dollars in contingent liabilities. Whether you like it or not,... View Details

Keywords: by Laura Linard

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

definition of a disruptive technology, less for a lot less)? Or is it something to be regarded as providing just one of several important inputs to future product development and marketing decisions... View Details

Keywords: by James Heskett

William B. Rayburn

Rayburn went from service station operator to CEO in a 35-year career with Snap-On. He presided over Snap-On’s impressive growth period achieving 52% market share, becoming the world’s largest independent manufacturer and distributor of small hand tools. Under his... View Details

Keywords: Fabricated Goods

James A. Gray, Jr.

Through his advertising efforts, Gray was able to return Camel to its position as the best selling cigarette brand. In 1939, Gray greatly improved R. J. Reynolds’ leaf operations by installing vacuum conditioners, which eliminated the use... View Details

Keywords: Food & Tobacco

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned" prices. Look at your monthly cable... View Details

Keywords: by Sean Silverthorne; Retail

01 Jan 2007
News

Hansjörg Wyss, MBA 1965

spaces. The drive and attention to detail that characterize Hansjörg Wyss can be misleading. While these are qualities that colleagues would probably use to describe him, it would not be accurate to assume Wyss is also a meticulous... View Details

15 May 2020
News

New Menu

trajectory of these young food businesses, in addition to all the potential pitfalls. Big Ideas Ventures focuses on the transition points as a company moves from product to a commercial kitchen and beyond. "We dedicate a lot of our time... View Details

10 Apr 2013
Research & Ideas

Learning Curve: Making the Most of Outsourcing

that the teleradiology industry views its product as a commodity—that is, two qualified radiologists are expected to read the same image in the same way. That situation provided the research team an... View Details

Keywords: by Paul Guttry; Health

Richard R. Deupree

sponsoring the first radio soap opera - “The Puddle Family” in 1932. In 1939, just five months after the introduction of television in the U.S., Procter & Gamble aired its first TV commercial (for Ivory soap) during the first... View Details

Keywords: Personal Care & Home Products

01 Feb 1997
News

Merton Discusses Risk Management at Dean's Seminar

areas of capital markets, financial services, and corporate finance. "New financial product and market designs, improved computer and telecommunications technology, and advances in finance theory during the past quarter century have led... View Details

Keywords: Elizabeth McNair

01 Dec 2014
News

Making Big Data Fashionable

When it comes to marketing next season’s trends, the brightest fashion brains rely on more than just last year’s numbers. They also tap into their own innate, if unscientific, intuition—what Trendalytics’ Karen Moon (MBA 2008) calls “the... View Details

Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

Web

Entrepreneurial Sales 101: Founder Selling - Course Catalog

not true. No matter how strong your product, even if it easily fits into already established habits and anybody who tries it likes it immediately, you must still support View Details

Web

Buy Now, Pay Later: Credit and Information Technology

over time. For example, D&B began introducing digital products in 1963, and by the mid-1970s, the firm’s data-collection operations were fully computerized. In the dazzle of digital, however, it is easy to... View Details

01 Jun 2014
News

Start Me Up

ball forward every day." Culture "Too many founders get caught up in raising money or getting a product to market, while neglecting culture and cofounder relationships, which are integral to a startup's longevity." Foundation "It's worth... View Details

Keywords: Garry Emmons

01 Mar 2006
News

The Producers

“Tentpole” productions (so named because they would “hold up” the smaller, less commercial movies made by studios) and the odd dark horse can still rake it in at the box office, but these days it’s less of a... View Details

Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

it is often one of the hardest. Pricing decisions require managers to understand how sensitive consumer demand is to changes in price. This requires constructing and interpreting a demand curve to understand how responsive (or elastic)... View Details

Keywords: by Sarah Jane Gilbert

25 Jan 2000
Research & Ideas

Strategic Alliances

a mutual course benefiting each of their strategies, HBS professor James Austin, head of the School's Initiative on Social Enterprise (ISE), took note. "Here was a new arena," he says, "in which the goals of different kinds of organizations were very View Details

Keywords: by Nancy O. Perry

01 Dec 2006
News

One-on-One with Jeff Hicks

554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely integrated with a client’s View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

01 Jun 2001
News

Up Side Story: HBS Show a Sold-Out Success

With its usual flair and wit, this year’s HBS Show pitted the January and September cohorts against each other — think Jets, think Sharks — in a late March production of Up Side Story. The main characters,... View Details

Keywords: HBS Show; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Oct 2001
What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

the new market leaders." Even if many things have to happen before fundamental organizational changes occur, it still leaves us with questions: Is this kind of change worth pursuing? If so, what changes in information technology and... View Details