Publications

23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional corporate social responsibility, the recent wave of CEO activism focuses on social issues... View Details

Keywords: Dina Gerdeman

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53835 July–August 2018 Journal of Healthcare Management Using Time-Driven Activity-Based Costing to Model the Costs of Various Process-Improvement Strategies in Acute Pain Management By:... View Details

Keywords: by Sean Silverthorne

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

strategy of using action-focused ads for its 2014 Super Bowl commercials. Even though Coke doesn't sell beverage products online, much of its advertising content is on its website. By creating 30-second ads that serve as teasers for... View Details

Keywords: by Michael Blanding; Advertising; Sports

27 Jun 2005
Research & Ideas

The Potential Downside of Win-Win

been to teach students and executives strategies for creating value, or integration. Many negotiation scholars and teachers go one step further, arguing that value creation has a positive impact on society in general. After all, if we can... View Details

Keywords: by Max H. Bazerman

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54955 Assortment Rotation and the Value of Concealment By: Ferreira, Kris, and Joel Goh Abstract—Assortment rotation—the retailing practice of changing the assortment of products offered to customers—has recently been... View Details

Keywords: Dina Gerdeman

29 Sep 2009
First Look

First Look: September 29

Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In... View Details

Keywords: Martha Lagace

02 Mar 2016
News

The New Space Race

Ariane Cornell Head, Astronaut Strategy and Sales, Blue Origin Cornell calls the West Texas launch and landing a “learning experience,” noting that Blue Origin is slated to reach into orbital space before the end of the decade. (courtesy... View Details

Keywords: Robert S. Benchley

01 Jun 2005
News

Profiles from the Class of 2005

the Russian economy, Mlotok entered an annual case competition sponsored by McKinsey; of the thousands of applications received, she was one of twenty finalists, and one of two offered a full-time position. Hoping to build on her work... View Details

Keywords: Roger Thompson; Julia Hanna; James E. Aisner; Graduate profiles; Government; Transportation Equipment Manufacturing; Manufacturing

June 2024
Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney

In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details

01 Dec 2016
News

Alumni Books of 2016

Making Strategy Work Using the Balanced Scorecard by Sanjiv Anand (AMP 163, 2002) (Wiley) This is a hands-on guidebook for making strategy work with effective Balanced Scorecard design, deployment, and... View Details

Web

HBS - Financials | From the Chief Financial Officer

programs grew by 14 percent. For HBS, Executive Education is an important contributor to faculty development. Teaching in these programs gives HBS professors an opportunity to engage directly with participants on their operational View Details

November 1995 (Revised April 1996)
Case

ENTel and the Privatization of Argentine Telecommunications

By: Willis M. Emmons III

Growing fiscal deficits, persistent economic recession, and underinvestment in the nation's telecommunications infrastructure lead the Argentine government to privatize its state-owned monopoly provider of telecommunications services, ENTel, in late 1990. The... View Details

Keywords: Opportunities; Risk and Uncertainty; Communication Technology; Privatization; Mobile and Wireless Technology; Governing Rules, Regulations, and Reforms; Competition; Development Economics; Policy; Government and Politics; Performance Effectiveness; Telecommunications Industry; Argentina

June 2002 (Revised July 2002)
Case

NTT DoCoMo: Marketing i-mode

By: Youngme E. Moon

i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details

Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan