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Publications
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(8,502)
- Faculty Publications (5,403)
- April 1989 (Revised March 1990)
- Case
Burlington Northern (B)
Describes the experiences of a seasoned Burlington Northern (BN) sales representative after the introduction of ShipSmart, a decision support system developed by the BN to help its employees and customers analyze logistics problems. After a brief description of a... View Details
- April 1989 (Revised October 2005)
- Case
James Burke: A Career in American Business (A)
By: Richard S. Tedlow and Wendy Smith
Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details
- April 1989
- Teaching Note
Texas Instruments: Cost of Quality (A) and (B), Teaching Note
By: Robert S. Kaplan
Teaching Note for (9-189-029) and (9-189-111). View Details
Keywords: Texas
- April 1989 (Revised June 1989)
- Case
U.S. Auto Industry: Scenarios and Choices
- 1989
- Chapter
Analytic Themes of the U.S. Program on the Processes of International Negotiation
By: James K. Sebenius and Howard Raiffa
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
- January 1989 (Revised March 1991)
- Case
General Electric Canada: Designing a New Organization
By: Lynda M. Applegate and James I. Cash Jr.
General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (B)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A). View Details
- January 1989 (Revised March 2009)
- Supplement
General Electric: Valley Forge (C)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A). View Details
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (D)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A). View Details
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (E)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A). View Details
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (G)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A). View Details
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (H)
By: Robert L. Simons
See General Electric: Valley Forge (A). View Details
- 1989
- Other Presentation
Competitive Strategy and Real Estate Development
Remarks to the 1989 Harvard Business School Real Estate Symposium View Details
- 1989
- Other Unpublished Work
Intellectual Property and Developing Countries: Options for US Policy
By: Louis T Wells Jr