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31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

David Blumenthal, professor at Harvard Medical School and a member of the Institute for Health Policy at Massachusetts General Hospital; Michael Newman, a senior research manager at Harris Interactive; Kinga Zapert, vice president for... View Details

Keywords: by Manda Salls

25 Jul 2017
First Look

First Look at New Research and Ideas: July 25, 2017

(E) Supplements the (A) case. Designed as an in-class handout. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/117017-PDF-ENG Harvard Business School Case 717-488 Cotopaxi: Managing Growth for Good Cotopaxi, an innovative... View Details

Keywords: Carmen Nobel

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

pharmacists did, their cut-rate prices on popular brand-name packaged goods posed a major threat to mom-and-pop businesses like Gleason’s. So she and other traditional retailers began arguing that pineboards practiced predatory pricing, selling View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

11 Apr 2018
Research & Ideas

Sexual Harassment: What Employers Should Do Now

tolerated with others. The sales manager who brings in big bucks but acts in a hostile, domineering way with his team may be seen as the definition of success, yet letting “a brilliant jerk be a jerk” could cost a company many other... View Details

Keywords: by Dina Gerdeman