Publications

01 Sep 2005
News

Young Alums Honored for Social Enterprise

urban and rural communities. Fenton manages programs and financial operations for New Leaders for New Schools (NLNS), a national nonprofit aimed at improving education for all children by recruiting and supporting leaders for urban public... View Details

Keywords: Margie Kelley; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

17 Dec 2024
News

Solving the Underemployment Crisis

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, it’s Dan. Today, we are sharing a brief excerpt from Managing the Future of Work, the critically-acclaimed podcast from my colleagues at Harvard Business School. Each episode, HBS professors Bill Kerr... View Details

10 Mar 2021
News

Action Plan: Brewing Awareness

speaking, people were more defensive and pessimistic, with a strong focus on income stability,” he says.“Now there’s a greater sense of the rewards that come from doing something interesting that you enjoy.” How to: Introduce consumers to an unfamiliar View Details

Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

2024
Book

Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win

By: Feng Zhu and Bonnie Yining Cao

A fresh, research-based look at how companies can better compete, on their own terms, with tech giants. View Details

Keywords: Growth and Development Strategy; Product Design; Disruptive Innovation; Competitive Advantage

27 Nov 2017
Blog Post

Joining a Start-up: 10 Lessons Along the Way

join a start-up and the lessons she learned. 1. No pressure, no diamonds.In the cash-strapped environment of a start-up there is pressure to deliver direct results; there's no hiding behind the delayed consequences and layers of View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

30 May 2025
News

Galas in NYC and Mexico City; NFL Coach Shares Leadership Insights in Charlotte

HBS Club of Mexico Celebrates Connection with Gala Dinner The HBS Club of Mexico joined the Harvard Club of Mexico in celebrating the latter’s 75th anniversary with the Harvard Gala Mexico, held on May 12 at the Club de Industriales in Mexico City. Approximately 275... View Details

Keywords: Margie Kelley

September 2009
Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham

In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details

Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry

October 2010 (Revised October 2011)
Case

Polyface: The Farm of Many Faces

By: Deishin Lee and Stephanie van Sice

This case explores a method of value creation through exploiting synergies that exist in an environment where there is diversity. The context of the case is a farm where biodiversity is leveraged to create value. This is contrasted to industrial farming, which operates... View Details

Keywords: Agribusiness; Product Development; Production; Corporate Social Responsibility and Impact; Environmental Sustainability; Value Creation; Agriculture and Agribusiness Industry

25 Feb 2013
Research & Ideas

Lean Strategy Not Just for Start-Ups

garnering revenues of $4.15 billion in 2012 with products like Quicken, TurboTax, and QuickBooks. But there lies the potential rub. "Success is a powerful thing," said Cook, who now serves as chairman of Intuit's Executive... View Details

Keywords: by Carmen Nobel; Financial Services

04 Jan 2021
What Do You Think?

How Do We Sustain Organization Diversity?

in new people? This is not as simple as it sounds. Inclusion is difficult. Research suggests that much of it does not lend itself to training. We can train managers to give “voice” to everyone in their organizations. What remains,... View Details

Keywords: by James Heskett

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

responsibilities—including product management, marketing, growth, and sales—to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess... View Details

Keywords: Sean Silverthorne

November 2012 (Revised July 2014)
Case

Andrew Sullivan and Faraway Ltd

By: Frank V. Cespedes and Alex Godden

The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details

Keywords: Entrepreneurship; Marketing; Sales; Management; Consumer Products Industry; United Kingdom

August 2010 (Revised July 2011)
Supplement

Erik Peterson at Biometra (C)

By: John J. Gabarro, Thomas J. DeLong and Jevan Soo

Describes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version... View Details

Keywords: Conferences; Leadership; Management; Product Launch; Problems and Challenges

September 2003 (Revised February 2004)
Case

Alessi: Evolution of an Italian Design Factory (B)

By: Youngme E. Moon, Vincent Dessain and Anders Sjoman

Since the 1970s, world-renowned architect and designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where... View Details

Keywords: Design; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Goals and Objectives; Consumer Products Industry; Italy