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  • February 2023
  • Case

Roblox: Virtual Commerce in the Metaverse

By: Ayelet Israeli and Nicole Tempest Keller
In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details
Keywords: Entertainment; Games, Gaming, and Gambling; Market Design; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Business Strategy; Economics; Economy; Economic Systems; Advertising; Advertising Campaigns; Digital Platforms; Markets; Price; Innovation and Management; Entertainment and Recreation Industry; Video Game Industry; Technology Industry; United States; California; North America; South America; Asia; Europe
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  • 28 Mar 2016
  • Research & Ideas

What's a Boss Worth?

chain of command—not just upper managers or C-level executives—can have on worker performance. “If you recognize that,” says Stanton, “it should inform how you recruit people, promote people, and structure trial periods.” Especially in... View Details
Keywords: by Michael Blanding; Service
  • November 2019
  • Case

DeepMap: Charting the Road Ahead for Autonomous Vehicles

By: Shane Greenstein and Nicole Tempest Keller
Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that... View Details
Keywords: Mapping Software; Autonomous Vehicles; Business Startups; Applications and Software; Technological Innovation; Technology Adoption; Service Delivery; Global Range; Resource Allocation; Strategic Planning; Technology Industry; Auto Industry
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  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

championing privacy as controversy was swirling around an extensive US government surveillance program that had been disclosed by former National Security Agency contractor Edward Snowden. Snowden had leaked information indicating that... View Details
Keywords: by Avery Forman
  • 26 Jan 2012
  • Working Paper Summaries

Behavioral Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty

Keywords: by Max H. Bazerman & Francesca Gino
  • 25 Jun 2020
  • Blog Post

Harvard Business School Class of 2021 Student Profiles

age, he knew that golf was not his central passion. HOME REGION Jakarta, Indonesia UNDERGRAD EDUCATION Georgia Institute of Technology PREVIOUS EXPERIENCE GoPay (part of GoJek Group), Bain & Company, Clutch Technologies, Argus View Details
  • Research Summary

Platform Competition

Technology has challenged the underlying foundations of business, and firms must evaluate and change strategies accordingly. Professor Halaburda studies the interaction of technology and economic theory, and her findings indicate that conventional wisdom and rules... View Details

  • November 2002 (Revised February 2010)
  • Case

Intel Corporation: 1968-2003

By: Ramon Casadesus-Masanell, David B. Yoffie and Sasha Mattu
Describes three stages in Intel's history: the initial success and then collapse in DRAMs and EPROMs, its transition to and dominance in microprocessors, and its move to become the main supplier of the building blocks for the Internet economy. Allows a rich discussion... View Details
Keywords: History; Organizational Change and Adaptation; Internet and the Web; Information Technology; Competitive Strategy; Corporate Strategy; Industry Structures; Information Technology Industry; Information Technology Industry
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  • 16 Jan 2018
  • Blog Post

How Can I Prepare to Apply for Financial Aid at HBS?

offered loans at a higher interest rate because you are seen as a high-risk borrower. The best thing you can do is to visit annualcreditreport.gov, study the information there, then click the link to the authorized site,... View Details
  • 26 Oct 2021
  • Research & Ideas

What Companies Want Most in a CEO: A Good Listener

studied searches primarily conducted on behalf of companies with 1,500 to 55,000 employees in a variety of industries, including manufacturing, finance, insurance, real estate, retail, and information technology. United States companies... View Details
Keywords: by Jay Fitzgerald
  • May 2017 (Revised March 2018)
  • Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
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  • January 2010 (Revised April 2011)
  • Case

Google Inc.

By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details
Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry
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  • Web

Online Leadership Principles Course | HBS Online

individual contributor to a leader Who Will Benefit Early- and Mid-Career Professionals New Leaders Early-Stage or Aspiring Entrepreneurs Prepare for leadership roles after working as an individual contributor or functional specialist. "I found the content of the... View Details
  • Web

Guides to Archival Collections – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

research materials, progress reports, and other documentation associated with the Hawthorne Studies in both paper-based and microform records. The materials contain information on overall organization, methodology, and particular test... View Details
  • 09 Feb 2023
  • Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

field, Africa Rising offered a big picture understanding of the continent, and the ways in which its past informs the present. At the same time, the course took deep, vertical looks at both the differences and nuances that render Africa... View Details
  • December 2020 (Revised April 2021)
  • Case

IBM Watson at MD Anderson Cancer Center

By: Shane Greenstein, Mel Martin and Sarkis Agaian
After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology... View Details
Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Information Technology Industry; Information Technology Industry; Information Technology Industry; United States; Houston; Texas
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  • July 2020
  • Case

Applying Data Science and Analytics at P&G

By: Srikant M. Datar, Sarah Mehta and Paul Hamilton
Set in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G’s approach to data management and governance, and reviews the challenges associated... View Details
Keywords: Data Science; Analytics; Analysis; Information; Information Management; Information Types; Innovation and Invention; Strategy; Analytics and Data Science; Consumer Products Industry; United States; Ohio
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  • 01 Sep 2023
  • News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
  • Web

Publications - Institute For Strategy And Competitiveness

England Journal of Medicine Catalyst The Agenda for the Next Generation of Health Care Information Technology by Thomas W. Feeley, Zachary Landman and Michael E. Porter As the diffusion of value-based health care efforts accelerates... View Details
  • 2024
  • Working Paper

The Value of Open Source Software

By: Manuel Hoffmann, Frank Nagle and Yanuo Zhou
The value of a non-pecuniary (free) product is inherently difficult to assess. A pervasive example is open source software (OSS), a global public good that plays a vital role in the economy and is foundational for most technology we use today. However, it is... View Details
Keywords: Valuation; Open Source Distribution; Applications and Software
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