Growth Planning And Management - Publications - Faculty & Research - Harvard Business School

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December 2014
Case

JBS

By: David E. Bell

JBS is a Brazilian protein company that started in beef, but has quickly expanded into pork and chicken, and around the world. The company has many critics who say it has expanded too quickly and that it is overextended financially. The case allows the reader to form... View Details

Keywords: Protein; Beef; Brazil; Prepared Foods; Agribusiness; Agriculture; Expansion; Growth Management; Food; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Brazil

January 2008 (Revised February 2010)
Case

Microsoft adCenter

By: Peter Coles and Benjamin Edelman

Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set... View Details

Keywords: Digital Marketing; Growth and Development Strategy; Competition; Advertising Industry

March 2013 (Revised July 2014)
Supplement

Bay Partners (B)

By: Josh Lerner and Lauren Barley

In December 2012, Salil Deshpande has rejoined Bay Partners (Bay), which had been restructured following the 2010 departures of three of its general partners. Life was good for Deshpande: his firm had distributed roughly $1 billion to its limited partners (LPs) over... View Details

Keywords: Decision Choices and Conditions; Investment Funds; Growth and Development Strategy; Financial Services Industry

March 2002 (Revised November 2003)
Case

Satellite Radio

By: Thomas R. Eisenmann and Alastair Brown

In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details

Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

June 2021
Case

One Family Textiles: Stepping Back to Move Forward?

By: V.G. Narayanan, Alpana Thapar and Fares Khrais

This case explores how a family business builds a board that includes independent directors that helps to professionalize and strengthen governance in the company. The case relates to One Family Textiles, an Abu Dhabi-headquartered manufacturer of garments. The company... View Details

Keywords: Governance; Growth and Development Strategy; Operations; Governing and Advisory Boards; Business History; Decision Making; Accounting

February 2013
Case

YouTube Channels

By: Sunil Gupta and Dharmishta Rood

In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details

Keywords: Competition; Internet and the Web; Entertainment; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

March 2019 (Revised August 2019)
Case

CareerWise Colorado

By: Rawi Abdelal, Joseph B. Fuller and Matthew Preble

CareerWise Colorado (CWC) is an organization that equips high school students with the skills to build successful careers through apprenticeships. Founded in 2016, the young organization has attracted interest from different groups and civic leaders from across the... View Details

Keywords: Apprenticeship; Nonprofit; Not For Profit; Labor Markets; Skills; Nonprofit Organizations; Education; Competency and Skills; Personal Development and Career; Growth and Development Strategy

October 2021
Case

Esquel Group: Turning Crises into Transformation

By: William C. Kirby, Adina Wong, Noah B. Truwit and John McHugh

Focuses on a Hong Kong-based, globally-established textile and apparel manufacturer and its experience in navigating turbulent geopolitical environments. Identifies ways the company has pursued business priorities while upholding its sustainability values. View Details

Keywords: Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Apparel and Accessories Industry; Apparel and Accessories Industry; China; Hong Kong

November 2002 (Revised June 2003)
Case

Monsanto: Leadership in a New Environment

By: Ray A. Goldberg, James Weber and James M Beagle

Monsanto is the biotechnology leader in agriculture. How does it use its leadership in Round Up to fund long-term research and development in biotechnology that is acceptable to the priority system of consumers in different parts of the world? Includes color exhibits. View Details

Keywords: Research and Development; Science-Based Business; Food; Business or Company Management; Agribusiness; Industry Growth; Customer Focus and Relationships; Globalization; Leadership; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

01 Sep 2011
News

Taking That Hill

GM plant in her hometown of Dayton, Ohio, has held senior management positions at GM, TRW, MeadWestvaco, and BorgWarner and currently is a SVP at PPG Industries. Niekamp, who... View Details

Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

many of these businesses is still challenged," says Lal, the Stanley Roth, Sr. Professor of Retailing. "From a profit perspective, from a growth perspective, and more importantly from a return on investment... View Details

Keywords: by Sean Silverthorne; Retail

February 2010
Supplement

Marketing Analysis Toolkit: Breakeven Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis." View Details

Keywords: Mathematical Methods; Marketing; Decisions; Planning; Marketing Strategy; Management Analysis, Tools, and Techniques

October 2019
Supplement

Hidrovias do Brasil: Navigating Unchartered Waters: Video Supplement

By: Boris Groysberg and Sarah L. Abbott

Since its founding eight years earlier, Hidrovias do Brasil (“Hidrovias”), an integrated logistics provider serving corporate customers exporting products from South America via the Atlantic Ocean, had grown to 900 employees and $253 million in annual revenues.... View Details

Keywords: Human Resources; Entrepreneurship; Growth Management; Finance; Leadership; Operations; Problems and Challenges; Human Capital; Growth and Development; Private Equity; Shipping Industry; Brazil

07 Apr 2015
First Look

First Look: April 7

commissions hurt sales. If managers must retain a cap, they should set it as high as possible to avoid reducing reps' incentives. Although overly complicated compensation systems have their downsides, research has found that a system... View Details

Keywords: Sean Silverthorne

04 Sep 2007
Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

required. Define a plan for evolving strategy and capabilities to exploit long-term value potential. Implement to reduce risk and manage... View Details

Keywords: by Lynda M. Applegate

August 2020 (Revised January 2022)
Case

1928 Diagnostics: Fighting Antibiotics Resistance

By: Ariel D. Stern and Daniela Beyersdorfer

In 2019, the co-founders of the Swedish medical start-up 1928 Diagnostics, CEO Dr. Kristina Lagerstedt and COO Dr. Susanne Staaf, had to pick the right business model to commercialize their novel technology to hospitals and health care providers. Developed in... View Details

Keywords: Health Care and Treatment; Entrepreneurship; Leadership; Science-Based Business; Growth and Development Strategy; Business Growth and Maturation; Business Model; Information Technology; Digital Platforms; Health Disorders; Market Entry and Exit; Value Creation; Business and Stakeholder Relations; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Europe; Sweden

May 2025
Case

Fidji Simo: Growing the Pie at Instacart

By: Hubert Joly, Leonard A. Schlesinger and James Barnett

In January 2025, Instacart CEO Fidji Simo considers strategies for continuing to grow Instacart from a grocery delivery platform to a holistic grocery technology company, including in-store grocery technology and expanding partnerships across the grocery sector. View Details

November 1997 (Revised May 2002)
Case

MicroAge, Inc.: Orchestrating the Information Technology Value Chain

By: Lynda M. Applegate and Kirk A. Goldman

MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details

Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona

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February 2015
Case

Continental Hope Group

By: Christopher Marquis and Qi Li

This case provides an opportunity to examine and discuss how a traditional Chinese private business was launched and developed into a globalizing, multi-industry corporation. It also highlights how second generation entrepreneurs successfully developed an innovative... View Details

Keywords: Globalization; China; Technology; Real Estate; Talent Retention; Incentives; Talent and Talent Management; Diversification; Family Business; Business Growth and Maturation; Entrepreneurship; Global Strategy; Construction Industry; Tourism Industry; Energy Industry; Real Estate Industry; Chemical Industry; China

May 2005 (Revised February 2007)
Case

HNA Group: "A Miracle in Civil Aviation"

By: Cynthia A. Montgomery and Carole Winkler

Chen Feng and three others started Hainan Airlines in China during a historic transformation and privatization of the civil aviation industry. From a small loan from the local province in 1992, Chairman Chen built the company into a conglomerate that, by 2003, owned... View Details

Keywords: Growth Management; Air Transportation; Business Growth and Maturation; Competitive Advantage; Emerging Markets; Business Startups; Air Transportation Industry; China

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