Demand And Consumers - Publications - Faculty & Research

13 Jun 2018
Sharpening Your Skills

That Costs HOW Much?

graphicola Price is important to consumers not just because it determines whether they can afford to purchase that purse or patio set. The cost of an item sets the buyer's expectations as to how the product or service will perform View Details

Keywords: by Sean Silverthorne; Retail

18 Jan 2018
News

The Lessons of All-Day Breakfast

bouncing around for 10 years prior to implementation. What were the barriers? Was it operational challenges that had prevented or was it political-- what had stopped this from happening before? Cunningham: It was definitely an idea that View Details

Keywords: Food Services and Drinking Places; Food Services and Drinking Places

March 2007 (Revised March 2007)
Case

Burt's Bees: Leaving the Hive

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details

Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States

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18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

innovative practices or foster sustainability?” Giacomin sees a number of other research opportunities for studying clusters. Most of the world’s lithium—now in high demand because it’s used in so many electronic products View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

28 Jul 2016
Op-Ed

Where is TripAdvisor for Doctors?

85 percent of consumers make a purchase after reading such online reviews. But in the world of doctors, nothing compares in assisting consumers to make decisions that are arguably more involved emotionally... View Details

Keywords: by John A. Quelch; Health

September 2014 (Revised March 2015)
Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan

WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details

Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston

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07 May 2018
Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

discounted prices. That has the effect of stratifying consumers by their sensitivity to price, with bargain hunters willing to literally go the extra mile, and less sensitive customers going to the local... View Details

Keywords: by Michael Blanding; Retail

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

collects revenue only after both the client and consumers are fully satisfied. R&D expenses could be just $1,000 for tweaking an existing flavor, but they could go as high as $300,000 for an entirely new... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

January 2008
Case

Procter & Gamble Brazil (A): 2 1/2 Turnarounds

By: Rosabeth Moss Kanter and Matthew Bird

Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of... View Details

Keywords: Innovation and Management; Growth and Development Strategy; Brands and Branding; Demand and Consumers; Product Development; Organizational Change and Adaptation; Expansion; Consumer Products Industry; Caracas

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01 Mar 2018
News

Every Trick in the Book

5,500 square feet, it is a throwback to the 1970s, a time before the superstore. Inside, all the books face outward, as in Black Bird Bookstore, and many have signs offering recommendations not from staffers, as at BookHampton, but from... View Details

Keywords: April White

07 May 2024
Blog Post

Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria

Interested in offsetting your travel carbon footprint? Click here. Are you traveling soon, but feel concerned about the carbon footprint of your flight or drive? Planes and cars release greenhouse gas emissions (GHG) such as carbon... View Details

10 Oct 2013
Working Paper Summaries

Managing Churn to Maximize Profits

Keywords: by Aurélie Lemmens & Sunil Gupta; Retail

23 Apr 2001
Research & Ideas

Market Research Meets the “People Factor”

Knowledge about a market is no cinch to acquire, of course. And though information may have been painstakingly collected, analyzed, and presented by market researchers, it faces an even greater hurdle when... View Details

Keywords: by Martha Lagace

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

Summing Up Neuro economics is here to stay, according to a majority of those responding to this month's column. Its promises are too great to ignore. But it may be too early to know whether the promises will be realized in practice. And... View Details

Keywords: by Jim Heskett

TeachingInterests

MBA Elective Curriculum-- Competing Through Business Models

By: Ramon Casadesus-Masanell

The words “business model” are inescapable in our daily fare of business news. These two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

23 Oct 2006
Research & Ideas

Will the “Long Tail” Work for Hollywood?

long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that View Details

Keywords: by Julia Hanna; Entertainment & Recreation

June 1995
Teaching Note

Barilla SpA (A-D) TN

By: Janice H. Hammond

Teaching Note for (9-694-046), (9-695-064), (9-695-065), and (9-695-066). View Details

Keywords: Sales; Distribution; Demand and Consumers; Italy

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18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

barrel careening over Niagara Falls. It’s not that IoT has flopped; far from it. Everything in our homes seems to be connected. IoT devices enable networks that make possible smart speakers, smart TVs, smart thermostats, and even smart... View Details

Keywords: by Michael Blanding; Computer

Web

Agents of Change: The Founding of the African-American Student Union

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years... View Details

March 2009 (Revised January 2010)
Background Note

The Newspaper Industry in Crisis

By: David J. Collis, Peter W. Olson and Mary Furey

This note is a primer on the newspaper industry, which has been in decline in the U.S. and Western Europe. The 19th century business model whereby news and editorial content was packaged and delivered to homes daily and paid for by national advertisers has been... View Details