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    • All HBS Web  (119,815)
      • Faculty Publications  (37,943)
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      • May 2021
      • Supplement

      Anomalie (B)

      By: Jeffrey F. Rayport and Thomas O. Jones
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      Rayport, Jeffrey F., and Thomas O. Jones. "Anomalie (B)." Harvard Business School Supplement 821-096, May 2021.
      • May 2021
      • Case

      André Hoffmann: Beyond Philanthropy

      By: Lauren Cohen, Hao Gao, Jiawei Ye and Spencer C.N. Hagist
      André Hoffmann is a leader of one of the world's largest pharmaceutical companies. His exceptional tenure in philanthropy over the past several decades, including being president of the WWF and the vice-president of the MAVA Foundation, has allowed him access to a far... View Details
      Keywords: Strategy; Philanthropy and Charitable Giving; Restructuring; Social Entrepreneurship; Values and Beliefs; Corporate Social Responsibility and Impact; Environmental Sustainability; Cash Flow; Macroeconomics; Ethics; Business and Stakeholder Relations; Switzerland; United States; Japan
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      Cohen, Lauren, Hao Gao, Jiawei Ye, and Spencer C.N. Hagist. "André Hoffmann: Beyond Philanthropy." Harvard Business School Case 221-093, May 2021.
      • May 2021
      • Case

      Endeavor Kenya: Building an Entrepreneurial Ecosystem

      By: Lynda M. Applegate, Shikhar Ghosh and Christian Godwin
      In 2016, Fiona Mungai became Endeavor Kenya’s first managing director. In this role, she helped the organization build its inaugural board and select its first Endeavor entrepreneur, a fintech company called Cellulant. Throughout this process, Mungai observed the power... View Details
      Keywords: Business Ventures; Entrepreneurship; Human Resources; Leadership; Leading Change; Management; Growth and Development Strategy; Negotiation; Economy; Markets; Emerging Markets; Network Effects; Relationships; Strategy; Financial Services Industry; Technology Industry; Telecommunications Industry; Shipping Industry; Agriculture and Agribusiness Industry; Africa; Kenya
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      Applegate, Lynda M., Shikhar Ghosh, and Christian Godwin. "Endeavor Kenya: Building an Entrepreneurial Ecosystem." Harvard Business School Case 821-038, May 2021.
      • May 6, 2021
      • Article

      How to Build a Life: How Adult Children Affect Their Mother's Happiness

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: How Adult Children Affect Their Mother's Happiness." The Atlantic (May 6, 2021).
      • May 2021
      • Case

      Roku 2021

      By: David B. Yoffie and Daniel Fisher
      This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by... View Details
      Keywords: Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Media and Broadcasting Industry
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      Yoffie, David B., and Daniel Fisher. "Roku 2021." Harvard Business School Case 721-480, May 2021.
      • May 2021 (Revised February 2024)
      • Teaching Note

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Ayelet Israeli and Jill Avery
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)
      • May 2021 (Revised August 2021)
      • Supplement

      Zara: An Integrated Store and Online Model (A) and (B)

      By: Antonio Moreno and Anibha Singh
      Keywords: Stores; Integration; Operations; Business Model; Strategic Planning; E-commerce; Retail Industry; Fashion Industry; Europe
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      Moreno, Antonio, and Anibha Singh. "Zara: An Integrated Store and Online Model (A) and (B)." Harvard Business School PowerPoint Supplement 621-118, May 2021. (Revised August 2021.)
      • May 2021 (Revised February 2025)
      • Teaching Note

      Zara: An Integrated Store and Online Model (A) and (B)

      By: Antonio Moreno and Anibha Singh
      Teaching Note for HBS Case Nos. 620-073 and 620-074. View Details
      Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe
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      Moreno, Antonio, and Anibha Singh. "Zara: An Integrated Store and Online Model (A) and (B)." Harvard Business School Teaching Note 621-117, May 2021. (Revised February 2025.)
      • May 2021
      • Teaching Note

      Michelin: Building a Digital Service Platform

      By: Sunil Gupta
      Teaching Note for HBS Case No. 520-061. View Details
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      Gupta, Sunil. "Michelin: Building a Digital Service Platform." Harvard Business School Teaching Note 521-095, May 2021.
      • May 2021 (Revised September 2021)
      • Case

      Accounting for Bitcoin at Tesla

      By: Charles C.Y. Wang and Siyu Zhang
      On February 8, 2021, Tesla revealed, through its 10-K filing to the Securities and Exchange Commission (SEC), that it had purchased $1.5 billion of Bitcoin, totaling 7.5% of the company’s cash, and that it planned to accept payments in the cryptocurrency soon. These... View Details
      Keywords: Bitcoin; Accounting; Currency; Communication Intention and Meaning; Strategy; Investment Portfolio; Emerging Markets; Risk and Uncertainty; Value Creation
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      Wang, Charles C.Y., and Siyu Zhang. "Accounting for Bitcoin at Tesla." Harvard Business School Case 121-074, May 2021. (Revised September 2021.)
      • May 2021
      • Case

      Megan Ming Francis: Leadership and Racial Injustice

      By: Francesca Gino and Frances X. Frei
      In this multimedia case, Megan Ming Francis, a professor in the Department of Political Science at the University of Washington (UW) and a visiting professor at the Harvard Kennedy School, discusses the roots of racial injustice and the need for change. Through... View Details
      Keywords: Racial Injustice; Race; Prejudice and Bias; Organizational Change and Adaptation; Leadership
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      Gino, Francesca, and Frances X. Frei. "Megan Ming Francis: Leadership and Racial Injustice." Harvard Business School Multimedia/Video Case 921-701, May 2021.
      • 2021
      • Book

      The Heart of Business—Leadership Principles for the Next Era of Capitalism

      By: Hubert Joly and Caroline Lambert
      A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
      "It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details
      Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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      Joly, Hubert, and Caroline Lambert. The Heart of Business—Leadership Principles for the Next Era of Capitalism. Boston, MA: Harvard Business Review Press, 2021.
      • May 2021 (Revised June 2021)
      • Supplement

      'GEnron'? Markopolos versus General Electric (B)

      By: Jonas Heese and David Lane
      Supplement to the (A) case that offers an assessment of the August 2019 Markopolos report on General Electric. View Details
      Keywords: Financial Statements; Communication; Energy; Financial Condition; Insurance; Performance; Planning; Business and Shareholder Relations; Risk and Uncertainty; Value; Insurance Industry; Financial Services Industry; Energy Industry
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      Heese, Jonas, and David Lane. "'GEnron'? Markopolos versus General Electric (B)." Harvard Business School Supplement 121-033, May 2021. (Revised June 2021.)
      • May 2021
      • Teaching Note

      BlackRock: Linking Purpose to Profit

      By: Aiyesha Dey
      Teaching Note for HBS Case No. 120-042 View Details
      Keywords: BlackRock; Investment Management; Stewardship Codes; Stewardship Role Of Institutions; ESG; Purpose; Corporate Purpose; Investment; Asset Management; Corporate Governance; Mission and Purpose; Financial Services Industry; United States
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      Deshpandé, Rohit, Aiyesha Dey, and George Serafeim. "BlackRock: Linking Purpose to Profit." Harvard Business School Teaching Note 121-089, May 2021.
      • May 2021 (Revised May 2022)
      • Case

      Headspace vs. Calm: A Mindful Competition

      By: Ayelet Israeli and Anne Wilson
      By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
      Keywords: Marketing Communication; Integrated Strategy; Brand; Brand & Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health & Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
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      Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
      • May 2021
      • Supplement

      Hello Alfred: Come Home Happy — Operating the Business Model Exercise, Instructor Version

      By: Joseph B. Fuller and Christopher Payton
      On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
      Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Mobile and Wireless Technology; Service Industry; New York (city, NY); Boston
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      Fuller, Joseph B., and Christopher Payton. "Hello Alfred: Come Home Happy — Operating the Business Model Exercise, Instructor Version." Harvard Business School Spreadsheet Supplement 321-707, May 2021.
      • May 2021
      • Supplement

      Paul Levy: Confronting a 'Corporate Campaign' (B)

      By: James K. Sebenius and Isaac Silberberg
      Paul Levy, CEO of the Beth Israel Deaconess Medical Center hospital is faced with a formidable negotiation campaign to unionize staff at BIDMC. Armed only with his personal blog, does Paul stand a chance against the union's multi-million dollar organizing budget? View Details
      Keywords: Healthcare; Healthcare Industry; Hospital Management; Unions; Negotiation Campaign; Blog; Health Care and Treatment; Labor; Labor Unions; Labor and Management Relations; Negotiation; Strategy; Social Media; Health Industry; Massachusetts; United States
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      Sebenius, James K., and Isaac Silberberg. "Paul Levy: Confronting a 'Corporate Campaign' (B)." Harvard Business School Supplement 921-011, May 2021.
      • May 2021
      • Conference Presentation

      Amplification in the Evaluation of Emotional Expressions Over Time

      By: Amit Goldenberg
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      Goldenberg, Amit. "Amplification in the Evaluation of Emotional Expressions Over Time." Paper presented at the Association for Psychological Science Annual Convention, May 2021. (Virtual.)
      • May 2021
      • Article

      Choice Architecture in Physician–patient Communication: A Mixed-methods Assessment of Physicians' Competency

      By: J. Hart, K. Yadav, S. Szymanski, A. Summer, A. Tannenbaum, J. Zlatev, D. Daniels and S.D. Halpern
      Background: Clinicians’ use of choice architecture, or how they present options, systematically influences the choices made by patients and their surrogate decision makers. However, clinicians may incompletely understand this influence.... View Details
      Keywords: Choice Architecture; Health Care and Treatment; Interpersonal Communication; Decision Choices and Conditions; Competency and Skills
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      Hart, J., K. Yadav, S. Szymanski, A. Summer, A. Tannenbaum, J. Zlatev, D. Daniels, and S.D. Halpern. "Choice Architecture in Physician–patient Communication: A Mixed-methods Assessment of Physicians' Competency." BMJ Quality & Safety 30, no. 5 (May 2021).
      • Article

      Diversity and Team Performance in a Kenyan Organization

      By: Benjamin Marx, Vincent Pons and Tavneet Suri
      We present the results from a field experiment on team diversity. Individuals working as door-to-door canvassers for a non-profit organization were randomly assigned a teammate, a supervisor, and a list of individuals to canvass. This created random variation within... View Details
      Keywords: Ethnic Diversity; Organizational Behavior; Labor Management; Groups and Teams; Diversity; Performance
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      Marx, Benjamin, Vincent Pons, and Tavneet Suri. "Diversity and Team Performance in a Kenyan Organization." Art. 104332. Journal of Public Economics 197 (May 2021).
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