Publications

November 1990 (Revised March 1994)
Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details

Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry

03 Feb 2012
HBS Seminar

Dr. Regina Dugan, Director, Defense Advanced Research Projects Agency (DARPA)

July 2012
Case

Johannes Linden: Managing the Global Executive Committee

By: Linda A. Hill and Mark Rennella

Johannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the... View Details

Keywords: Leadership Style; Groups and Teams; Organizational Culture; Management Style; Motivation and Incentives; Power and Influence; Multinational Firms and Management; Manufacturing Industry; Consumer Products Industry; Switzerland

February 2003 (Revised April 2003)
Case

Roman Catholic Diocese of San Jose, The

By: Allen S. Grossman and Christina Darwall

Patrick J. McGrath, the bishop of the healthy and growing San Jose diocese, is pioneering the use of long-term, business-like strategic planning to better deliver on his churches' core mission. The adopted plan addresses issues at the heart of how the diocese is... View Details

Keywords: Financial Management; Innovation Strategy; Leadership; Growth Management; Success; Performance Effectiveness; Strategic Planning; Problems and Challenges

22 Feb 2010
Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

but a leadership crisis. During Chrysler's 1980s crisis, CEO Lee Iacocca took charge, restoring consumer trust and prosperity. When General Motors emerged from bankruptcy last summer, Chairman Ed Whitacre... View Details

Keywords: by William George; Auto

24 May 2010
News

Doctoral Awards for Excellence in Mentoring

August 2017 (Revised January 2023)
Case

Enel: The Future of Energy

By: Mark R. Kramer and Bhanuteja Nadella

Enel has transformed from the Italian state-owned energy monopoly into a global leader in renewable energy and shared value creation. Through its open innovation model, the company has catapulted to the cutting edge of electric mobility and distributed power... View Details

Keywords: Energy Generation; Renewable Energy; Growth and Development Strategy; Strategic Planning; Energy Industry

September 2012
Article

The Unwanted Self: Projective Identification in Leaders' Identity Work

By: Gianpiero Petriglieri and Mark Stein

This paper employs a psychodynamic perspective to examine the development and maintenance of a leader's identity, building on the premise that such identity work involves both conscious and unconscious processes. We focus on the latter by suggesting that those in... View Details

Keywords: Leadership; Identity

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April 2015 (Revised October 2024)
Case

The German Export Engine

By: Gunnar Trumbull, Jonathan Schlefer and Sophus A. Reinert

In fall of 2018, Germany’s chancellor Angela Merkel had logged significant successes. Germany was the largest exporter in the world, had maintained low unemployment through the 2008 financial crisis, and was gradually reforming its welfare state to meet future pension... View Details

Keywords: Economy; Economic Growth; Success; Leadership; Problems and Challenges; Germany

October 2024
Article

Sampling Bias in Entrepreneurial Experiments

By: Ruiqing Cao, Rembrand Koning and Ramana Nanda

Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details

Keywords: Target Market; Sampling Biases; Beta Testing; Product Launch; Entrepreneurship; Gender

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January 2003 (Revised February 2004)
Case

The Credit Suisse Group

By: Ashish Nanda and Kelley Elizabeth Morrell

On September 19, 2002, Lukas Muhlemann announced that he would step down as chairman and CEO of the Credit Suisse Group, effective January 1, 2003. The bank had progressed from a small Swiss start-up 150 years ago to a global banking powerhouse. Over the past 5 years,... View Details

Keywords: Change Management; Business Growth and Maturation; Management Succession; Problems and Challenges; Business Startups; Banks and Banking; Banking Industry; Switzerland

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January 2025 (Revised April 2025)
Case

Mercado Libre: The Best Is Yet to Come

By: Krishna G. Palepu, Fernando Fragueiro, Carla Larangeira and Mariana Cal

In 2024, Marcos Galperín, CEO and co-founder of Mercado Libre, reflected on its 25-year rise as Latin America’s largest marketplace, fintech leader, and most valuable public company. With operations spanning 18 countries and a robust ecosystem combining e-commerce,... View Details

2022
Book

하트 오브 비즈니스 미래의 비즈니스를 위한 안내서

By: Hubert Joly and Caroline Lambert

A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details

Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change

2022
Book

商业的核心新时代的企业经营原则世界500强百思买前掌门人作品贝佐斯推荐

By: Hubert Joly and Caroline Lambert

A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details

Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change