Status and Position - Publications - Faculty & Research

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

Associates. A social responsibility strategy should fulfill two goals: create a positive social impact, and enhance the company's brand, reputation, employee morale, and/or its bottom line, Rangan says. "But... View Details

Keywords: by Dina Gerdeman

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

Citation

Educators

Purchase

05 Apr 2016
Blog Post

Summer Internships in the JD/MBA Program

I was certain my long-term career goal was to start a socially-minded real estate investment and development firm through which I could have a positive impact on the Los Angeles community. Knowing this has... View Details

14 Sep 2007
Research & Ideas

How to Profit from Scarcity

of scarcity can be a smart marketing strategy. And even if you're in the unfortunate position of experiencing very real scarcity, there are tactics you can employ to minimize the brand damage View Details

Keywords: by John Quelch; Consumer Products; Advertising

14 Aug 2007
First Look

First Look: August 14, 2007

acquired than those in a control sample. We argue that the combination of hedge funds' short investment horizons and their large positions in target firms makes M&A the only attractive exit option. The... View Details

Keywords: Martha Lagace

11 Dec 2007
First Look

First Look: December 11, 2007

and induces safer behavior that becomes the status quo for future choices (the initial history effect). While both effects operate indirectly through choice inertia, the primacy effect also operates directly... View Details

Keywords: Martha Lagace

30 Aug 2016
First Look

August 30, 2016

limitations of prior work in this area. DSMs allow us to i) identify discrete layers in the IT architecture associated with different types of components and ii) capture data on the dependencies between components, hence assessing their... View Details

Keywords: Carmen Nobel

Career Coach

Annette Rodriguez-Ferrer

(now CCMP Capital). Annette has significate public, private and non-profit Board experience. Currently, she serves as Executive Chairperson of Wax Center Partners and previously held Board View Details

Keywords: Consumer Products; Entrepreneurship; Impact Investing; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Health Care; Retail; Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship

01 Dec 2003
Research & Ideas

Sometimes Success Begins at Failure

they have much more rarely considered the false negatives. This is because the damage created by false positives is much easier to recognize, and to quantify. It can be both expensive View Details

Keywords: by Henry Chesbrough; Health; Pharmaceutical

03 Jun 2014
Blog Post

Springing Forward on Social Enterprise Career Paths

a celebratory gathering for our 13 Fellows and their families before the start of Fellowship years. The HBS Leadership Fellows program is a once-in-a-lifetime opportunity for a select group of graduating HBS students to experience... View Details

28 Jun 2023
Blog Post

Navigating Recruiting with Diverse Abilities: Advice from Alumni

sooner rather than later.” Now if Francis is being considered for a new role, he often chooses to disclose his Dyslexia during the interview process, a decision that stems from the positive experiences he has had to date View Details

16 Aug 2017
Research & Ideas

Researchers Use Google Street View to See the Future of Cities

“Streetchange,” the difference in Streetscores of the same blocks, seven years apart. “A positive value of Streetchange is indicative of new construction or upgrades, and a negative value is indicative of... View Details

Keywords: by Michael Blanding; Real Estate

01 Jun 2009
News

The New “In” Crowd

School named a new group of Leadership Fellows, graduating MBAs taking yearlong key positions with nonprofit and public-sector organizations at salaries partially subsidized by HBS. The School also announced... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

March 1999
Case

Eastman Kodak Company

By: Robert J. Dolan

Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details

Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry

Citation

Educators

Purchase

08 May 2006
Lessons from the Classroom

Writing the Case for Public School Reform

to foundations for resources and training. Thomas plans to check in with Hanna to determine if a follow-up is in order; for now, these cases offer important takeaways for districts that too often find themselves in the View Details

Keywords: by Julia Hanna; Education

24 Jun 2008
First Look

First Look: June 24, 2008

into asset prices. Position and Emotion: The Significance of Georg Simmel's Structural Theories for Leadership and Organizational Behavior Authors: Rosabeth Moss Kanter View Details

Keywords: Martha Lagace

07 Sep 2019
Op-Ed

Even for Non-Believers, These Are the Next Steps on Climate Change

over the last 20 years), their positions on the Great Lakes (which hold much of the fresh water in the world), temperate climate, and a welcoming attitude to people fleeing flood-prone areas. It’s too soon... View Details

Keywords: by John Macomber

25 Oct 2011
First Look

First Look: October 25

both longs and shorts following losses and a weaker tendency to add risk following gains. By differentiating between position level, portfolio level, View Details

Keywords: Sean Silverthorne