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July 2010 (Revised December 2011)
Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry

Article

Milestones in Marketing

By: John A. Quelch and Katherine Jocz

Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details

Keywords: Education; Business History; Marketing; Practice

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January 2008
Background Note

Index Options

By: Joshua Coval and Erik Stafford

The goal of this simulation is to understand the patterns in index option prices that are not predicted by the Black-Scholes model. In particular, the simulation focuses on two properties of options prices. First, at-the-money implied volatilities from index options... View Details

Keywords: Volatility; Stock Options; Investment; Price; Profit; Risk Management; Mathematical Methods

April 2006
Module Note

Cross-Border Financial Opportunities

By: Mihir A. Desai and Kathleen Luchs

Describes the fifth module in the International Finance course at Harvard Business School. This module explores how segmented capital markets create financing opportunities for firms and the mechanisms that evolve to take advantage of those opportunities. The issues... View Details

Keywords: Opportunities; Capital Markets; Decisions; International Finance; Motivation and Incentives; Taxation

April 1998 (Revised June 1998)
Case

Road Well Traveled, The (Condensed)

Presents the conclusions of a 1992 mail survey of Harvard MBAs who started their own businesses. Questions focused on 4 areas: 1) development of the business concept, 2) sales and marketing, 3) finance, and 4) building a staff. The entrepreneurs surveyed include 24 in... View Details

Keywords: Entrepreneurship

2006
Working Paper

Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning

In most organizations, supply chain planning is a cross-functional effort. Functional areas such as sales, marketing, finance, and operations traditionally specialize in portions of the planning activities, which results in conflicts over expectations, preferences, and... View Details

Keywords: Supply Chain Management; Planning

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April 1996
Case

The Road Well Traveled: A Note on the Journeys of HBS Entrepreneurs

Based on a 1992 mail survey of Harvard MBAs who started their own businesses. Questions focused on 4 areas: 1) development of the business concept, 2) sales and marketing, 3) finance, and 4) building a staff. The entrepreneurs surveyed include 24 in consulting, 17 in... View Details

Keywords: Entrepreneurship

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November 2019
Case

DeepMap: Charting the Road Ahead for Autonomous Vehicles

By: Shane Greenstein and Nicole Tempest Keller

Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that... View Details

Keywords: Mapping Software; Autonomous Vehicles; Business Startups; Applications and Software; Technological Innovation; Technology Adoption; Service Delivery; Global Range; Resource Allocation; Strategic Planning; Technology Industry; Auto Industry

May 2019 (Revised January 2020)
Case

The Video-Streaming Wars in 2019: Can Disney Catch Netflix?

By: Anita Elberse and Monica Cody

Bob Iger, CEO of entertainment conglomerate Disney, thrilled investors with details about Disney’s upcoming foray into video streaming in April 2019. Disney’s move was only the latest in a series of actions taken by new and established entertainment companies in a... View Details

Keywords: Television; Entertainment; Media; Television Entertainment; Management; Strategy; Disruption; Information Technology; Competition; Media and Broadcasting Industry; Entertainment and Recreation Industry

November 2004 (Revised November 2005)
Case

Kodak and The Digital Revolution (A)

By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi

The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details

Keywords: History; Information Technology; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry

March 2016 (Revised November 2021)
Teaching Note

T-Mobile in 2013: The Un-Carrier

By: John Beshears and Francesca Gino

By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data... View Details

Keywords: Wireless Industry; Telecommunications; Mobile; Service Contracts; Behavioral Economics; Add-on Fees; Shrouded Attributes; Contracts; Competitive Strategy; Consumer Behavior; Infrastructure; Mobile and Wireless Technology; Telecommunications Industry; United States

10 Jan 2023
Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

transition. When journaling the above, I encourage writing full sentences and fully expressing your thoughts around each. Don’t worry about being legible—you may never go back to read them—it is the act of writing that is key here. As you write, look for themes or... View Details

Keywords: by Julia Austin

Web

Business, Government & the International Economy Curriculum - Faculty & Research

Q1Q2 3.0 Doctoral Programs Faculty from the BGIE unit work with students across several doctoral programs. Detailed curriculum information for each doctoral program associated with this unit can be found on the doctoral programs website:... View Details

August 2011 (Revised April 2013)
Case

Language and Globalization: 'Englishnization' at Rakuten (A)

By: Tsedal Neeley

Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details

Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Retail Industry; Japan

May 2016 (Revised March 2020)
Case

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu and Angela Acocella

Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details

Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston