Publications
Publications
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(14,008)
- Faculty Publications (5,152)
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
- 1983
- Other Unpublished Work
Services from Public Capital: The Outlook for Boston's Physical Infrastructure
By: Dutch Leonard, Arnold Howitt, Helen F. Ladd and Ann B. Weeks
- December 1982 (Revised July 1985)
- Case
Kennedy and the Balance of Payments
By: David B. Yoffie
In 1960, the United States was facing a balance of payments problem. Gold reserves were being drained, American products were losing competitiveness, and the dollar was under attack. This case analyzes the roots of this problem, provides an opportunity to discuss in... View Details
Keywords: Problems and Challenges; Accounting; Macroeconomics; Money; Currency; Trade; United States
- December 1982 (Revised September 2015)
- Case
Halloran Metals
By: Roy Shapiro
Two competitors in the Northeast steel service center industry have made very different choices with regards to logistics and operating strategy. One distributes from a large central location; the other operates seven widely scattered warehouses. Students can diagnose... View Details
- November 1982
- Case
Conversion Training at New England Telephone (A)
By: D. Quinn Mills and E. Mary Lou Balbaky
- November 1982
- Case
Conversion Training at New England Telephone (B)
By: D. Quinn Mills and E. Mary Lou Balbaky
- October 1982 (Revised December 1984)
- Case
Air Traffic Controllers (Condensed)
By: Michael Beer
- September 1982
- Case
New York Telephone Co.: The MTS Piece-Part Model
- August 1982 (Revised September 1991)
- Case
Rockwell International (A)
Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to... View Details
- June 1982 (Revised May 1985)
- Case
TRW: The Gainesville Plant (Condensed)
By: Michael Beer
Keywords: Florida
- May 1982 (Revised June 1982)
- Case
Air Traffic Controllers
By: Michael Beer
On August 3, 1981 President Ronald Reagan terminated 12,000 air traffic controllers, members of the Professional Air Traffic Controllers Organization, for violating their no-strike oath. Provides background on the human resources policies and practices of the Federal... View Details
- May 1982 (Revised February 1983)
- Case
Ford Motor Co. (B): The Automobile Crisis and Ford's Political Strategy--1980
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
- February 1982 (Revised February 1985)
- Case
Alaskan Natural Gas Pipeline
- February 1982 (Revised October 1984)
- Case
El Paso LNG (B)--1980
- February 1982 (Revised September 1987)
- Case
El Paso Natural Gas Co. and the FPC
- September 1981 (Revised August 1986)
- Background Note