Publications

May 2022
Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; United States

12 Jan 2017
News

Trump Thanks L.L. Bean, the Latest Retailer Caught Between Him and His Critics

December 2014
Case

Advanced Leadership Pathways: Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge

By: Rosabeth Moss Kanter, Rakesh Khurana and Daniel Penrice

Raymond Jetson, an inner-city pastor, former Louisiana state legislator, and 2010 Harvard University Advanced Leadership Fellow, has embarked on a new career as a social entrepreneur. The case charts Jetson's career in public life and the ministry, his experience as an... View Details

Keywords: MetroMorphosis; Raymond Jetson; Advanced Leadership Initiative; ALI; Louisiana; Baton Rouge; Social Entrepreneurship; Nonprofit Organizations; Louisiana; North America; United States

27 Apr 2018
News

Books love the small: How indie stores and publishers fill the niches

August 2013
Case

Pixability: Bettina's Board Walk

By: Noam Wasserman and Yael Braid

Description: Bettina Hein, founder-CEO of Pixability, is meeting with her board of directors to discuss her startup's fundraising prospects and the recent strategic pivot. Though Bettina loves the entrepreneurial exhilaration of "riding a rollercoaster every day,"... View Details

Keywords: Corporate Governance; Board Of Directors; Power And Influence; Entrepreneurship; Negotiation

July 2012
Article

Collaborating Across Cultures: Cultural Metacognition and Affect-Based Trust in Creative Collaboration

By: Roy Y.J. Chua, Michael W. Morris and Shira Mor

We propose that managers' awareness of their own and others' cultural assumptions (cultural metacognition) enables them to develop affect-based trust in their relationships with people from different cultures, enabling creative collaboration. Study 1, a multi-rater... View Details

Keywords: Management; Cross-Cultural and Cross-Border Issues; Relationships; Trust; Social and Collaborative Networks; Creativity

Read Now

25 Feb 2015
Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

initiatives and projects created by the School to foster interdisciplinary research on the great problems and opportunities facing society—including such topics as business... View Details

Keywords: by Julia Hanna; Education; Technology

Web

The Human Relations Movement: Harvard Business School and the Hawthorne Experiments, 1924-1933

HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby & Rakesh Khurana The Online Exhibit Research Links Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email:... View Details

01 Sep 2015
News

Alumni and Faculty Books for September 2015

Principles Guide You by Bill Barnett (MBA 1971) (Stanford Business Books) Barnett approaches the construction of a long-term career plan by looking at the main challenges professionals will face: developing View Details

07 Apr 2022
Blog Post

Product Management at HBS: Roll Up Your Sleeves and Learn by Doing

helped me to develop a new vernacular, get my “hands dirty” with product management, and grow the confidence to explore new horizons in the video game industry. My key takeaways: Coming to Terms with Terms.... View Details

27 Aug 2009
Working Paper Summaries

Measuring and Understanding Hierarchy as an Architectural Element in Industry Sectors

Keywords: by Jianxi Luo, Daniel E. Whitney, Carliss Y. Baldwin & Christopher L. Magee; Auto

April 2024
Teaching Note

'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners

By: Rosabeth Moss Kanter and Jacob A. Small

Teaching Note for HBS Case No. 324-107. Founder Duncan McIntyre developed an innovative service-based business to electrify transportation fleets for school districts and scale through public-private partnerships while contributing to climate change solutions. The case... View Details

Keywords: Climate Change; Leadership; Growth Management; Supply Chain; Business and Stakeholder Relations; Innovation Leadership; Transportation Industry; United States; Canada

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

growth, offering organizations unprecedented opportunities to develop new products and services, and even reimagine their businesses. In mid-2020, we set out to understand the... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

July 2024
Article

Chatbots and Mental Health: Insights into the Safety of Generative AI

By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni

Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety... View Details

Keywords: Autonomy; Chatbots; New Technology; Brand Crises; Mental Health; Large Language Model; AI and Machine Learning; Behavior; Well-being; Technological Innovation; Ethics

January 2007 (Revised April 2011)
Case

Farmacias Similares: Private and Public Health Care for the Base of the Pyramid in Mexico

By: Michael Chu and Regina Garcia-Cuellar

Farmacias Similares, serving Mexico's low-income sector, grew to $600 million sales and 3,400 drugstores while deep reforms to help the poor swept the public health system. Adjacent to each store, for $2 per visit, medical clinics provided access to doctors for 2.3... View Details

Keywords: Private Sector; Public Sector; Health Care and Treatment; Growth and Development Strategy; Poverty; Pharmaceutical Industry; Retail Industry; Mexico

2018
Book

Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought

By: Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore

When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of liberalism, he... View Details

Keywords: Morals; Politics; Istvan Hont; Jealousy Of Trade; Enlightenment; Economic Nationalism; Markets; Moral Sensibility; Government and Politics; Trade; History

Find at Harvard

Web

A Letter from Michael Porter - Institute For Strategy And Competitiveness

changing society for the better. The goal of my work has always been to develop theory and concepts that inform and guide practice. What actually happens on the ground—for... View Details

June 2010
Teaching Note

Design Thinking and Innovation at Apple (TN)

By: Stefan H. Thomke

Teaching Note for 609066. View Details

Keywords: Product Development; Strategy; Product Design; Innovation and Management; Computer Industry; Electronics Industry