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Show Results For
-
All HBS Web
(8,855)
- People (21)
- News (1,708)
- Research (5,511)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
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- 2013
- Case
Hindustan Unilever Limited: Meeting Employee Expectations
By: Shashank Shah, Ajith Sankar and David Sharpe
- March 2011
- Teaching Note
Patagonia (TN)
Teaching Note for 711020.
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Keywords:
Consumer Products Industry
- November 2006 (Revised November 2007)
- Supplement
Procter & Gamble: Organization 2005 (B)
By: Mikolaj Jan Piskorski and Alessandro L. Spadini
Piskorski, Mikolaj Jan, and Alessandro L. Spadini. "Procter & Gamble: Organization 2005 (B)." Harvard Business School Supplement 707-402, November 2006. (Revised November 2007.)
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development...
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- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create...
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by Staff
- 20 May 2008
- First Look
First Look: May 20, 2008
mission, and meeting the expectations of a demanding capital market. Additionally, Compartamos' Co-CEOs must decide how to face the highly polarized reactions in the microfinance industry to its IPO. In the...
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Keywords:
Martha Lagace
- 16 Feb 2004
- Research & Ideas
HBS Center Focuses on Europe
The center approached Alessi, a medium-sized tableware company in Italy, at the request of professors Youngme Moon and Gail McGovern for a case in the Consumer Marketing MBA elective. Working through...
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by Cynthia Churchwell
- December 2008 (Revised February 2010)
- Teaching Note
Amazon.com: The Brink of Bankruptcy (TN)
Teaching Note for [809014].
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- December 1993
- Teaching Note
GTE Corporation (C) TN
By: Jay O. Light and James O. Sailer
Keywords:
Consumer Products Industry
- September 1984 (Revised May 1985)
- Teaching Note
Federated Industries (A) TN
By: Robert J. Dolan
Teaching Note for (9-585-104).
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- 07 Apr 2015
- First Look
First Look: April 7
brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about repositioning...
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Sean Silverthorne
- 19 Sep 2006
- First Look
First Look: September 19, 2006
distribution will fundamentally change the number and variety of products that consumers purchase. However, there is sharp disagreement about what type of change will occur. Proponents of the "long...
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Sean Silverthorne
- September – October 1999
- Article
Creating Breakthroughs at 3M
By: E. Von Hippel, S. Thomke and M. Sonnack
Von Hippel, E., S. Thomke, and M. Sonnack. "Creating Breakthroughs at 3M." Harvard Business Review 77, no. 5 (September–October 1999). (Reprinted in Health Forum Journal (July/August 2000). Also reprinted in Harvard Business Review on Innovation. Boston, MA: Harvard Business School Press, 2001.)
- 11 Feb 2014
- First Look
First Look: February 11
Using scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases...
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Keywords:
Sean Silverthorne
- January 2017 (Revised April 2018)
- Background Note
Introduction to Incentive-based Sales Compensation Systems
By: Willy Shih
This background note explains the structure of incentive-based sales compensation systems.
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Keywords:
Sales Compensation;
Sales Force Compensation;
Sales Force Management;
Sales;
Salesforce Management;
Compensation and Benefits;
Motivation and Incentives;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Shih, Willy. "Introduction to Incentive-based Sales Compensation Systems." Harvard Business School Background Note 617-037, January 2017. (Revised April 2018.)
- 15 Jan 2013
- First Look
First Look: January 15
disruption. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43906 Cases & Course MaterialsRomney vs. Obama and U.S. Energy Policy Abdelal, Rawi, and Kaitlyn TuthillHarvard Business School Case...
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Sean Silverthorne
- January 1994
- Case
R.J. Reynolds Tobacco Company (Abridged)
By: William J. Bruns Jr. and Julie H. Hertenstein
Keywords:
Consumer Products Industry
Bruns, William J., Jr., and Julie H. Hertenstein. "R.J. Reynolds Tobacco Company (Abridged)." Harvard Business School Case 194-074, January 1994.
- September 2003 (Revised February 2004)
- Case
Alessi: Evolution of an Italian Design Factory (C)
By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
Supplements the (A) case.
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Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (C)." Harvard Business School Case 504-020, September 2003. (Revised February 2004.)
- October 2022
- Supplement
Framebridge (A): Pitch Deck Supplement
By: Rembrand Koning and Alicia Dadlani
Early pitch deck. This document is a supplement to Framebridge (A): Reimagining Custom Framing 723-352.
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Keywords:
Startup;
Robotics;
Framing;
Retail;
Business Startups;
Business Strategy;
Entrepreneurship;
Consumer Products Industry;
United States;
District of Columbia;
Kentucky
Koning, Rembrand, and Alicia Dadlani. "Framebridge (A): Pitch Deck Supplement." Harvard Business School Supplement 723-376, October 2022.
- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
long ago that live streaming was thought to be a luxury possible only when the capacity of the internet could be expanded to accommodate storage and uploading capabilities demanded by the new services. Now...
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by James Heskett