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Show Results For
- All HBS Web
(10,048)
- People (33)
- News (2,868)
- Research (5,103)
- Events (28)
- Multimedia (70)
- Faculty Publications (3,174)
- 08 Sep 2015
- Research & Ideas
Knowledge Transfer: You Can't Learn Surgery By Watching
analogy for vicarious learning is the photocopier,” says Christopher G. Myers, assistant professor of Organizational Behavior at Harvard Business School. The idea: Watch what other people do, make copies of the good things View Details
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
handles that. And can he use those negotiating skills and those communication skills and create shared value skills in a situation where there’s... View Details
Keywords: by Christina Pazzanese
- 05 Jun 2019
- Blog Post
Exploring the Beauty Industry through an Independent Project
Alessia Vettese is a second-year MBA student with a background in consulting and social impact. Alessia enjoys discovering innovative skincare products and hopes to pursue a career at the intersection of... View Details
- Profile
Era Jain
no time or pursuing them was too risky for me, professionally. Being part of the HBS community is like Being surrounded by highly accomplished people with diverse experiences, filled with humility and... View Details
- 07 Sep 2010
- Research & Ideas
Mindful Leadership: When East Meets West
Asian beliefs, philosophies, and practices are influencing everything from the way we treat the ill to how we make cars. Now, a Harvard Business School professor is looking to the East as a model for... View Details
Keywords: by Sean Silverthorne
- 29 Sep 2020
- Blog Post
New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices
Engineering Sciences program, jointly offered by the Harvard John A. Paulson School of Engineering and Applied Sciences and Harvard Business School, in 2020. “What are the solutions available to you to... View Details
- 13 Jun 2017
- Blog Post
4 Things You Need to Know about the MS/MBA: Engineering Sciences Program
Harvard Business School has offered joint degrees for many years—including those with Harvard Law School, Harvard Kennedy School, and Harvard Medical School. Harvard recently announced the launch of a new... View Details
- 18 Sep 2013
- Research & Ideas
Unspoken Cues: Encouraging Morals Without Mandates
environment where moral behavior is instilled as proper behavior rather than imposed. How moral orders are built and sustained in organizations is of particular fascination to Harvard Business School... View Details
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 04 May 2023
- News
Class of 2024 Embarks on Global Immersion
sessions, and immersive design thinking projects—to help students broaden their global perspective. Through partnerships with small- and medium-sized companies in each immersion city, student-led teams work... View Details
- 11 Aug 2011
- Lessons from the Classroom
Perfecting the Project Pitch
marketing song and dance. "People with engineering backgrounds tend to struggle in this process," says Harvard Business School Associate Professor Thomas Steenburgh, who teaches the View Details
Keywords: by Dennis Fisher
- Profile
Adriann Dolphin
section and the HBS PRIDE club. Being part of the HBS community is like Finding a whole new family. The section experience is my favorite so far. My section is like a 90-person family, we support each other... View Details
- 10 Jun 2014
- First Look
First Look: June 10
growth. Regional industry growth also increases with the strength of related clusters in the region and with the strength of similar clusters in adjacent regions. We also find evidence of the complementarity... View Details
Keywords: Sean Silverthorne
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
the experience, energy, and analytical skills of MBAs for one year. More information on the application process is available on our website. M – MS/MBA. The MS/MBA is the newest Harvard Business School... View Details
Keywords: All Industries
- 01 Oct 2021
- Research & Ideas
Dying to Lead: How Reaching the Top Can Kill You Sooner
demands. "What we’re beginning to understand is that life at the top isn’t that easy." The historical study by Harvard Business School Professor Tom Nicholas, who tracked the status and mortality rates of... View Details
Keywords: by Jay Fitzgerald
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details
- 01 May 2017
- Research & Ideas
Bad At Your Job? Maybe It's the Job’s Fault
frustration and a path to burnout that is all too common in today’s workplace, says Robert Simons, the Charles M. Williams Professor of Business Administration at Harvard View Details
Keywords: by Dina Gerdeman
- 01 Dec 2019
- News
Remix
community after their respective accusations against Clarence Thomas and Mike Tyson. It’s one of the factors that helps explain why women of color report sexual assault at rates far below that of white women... View Details
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
associate Katharine Lee and teaches it in his second-year elective course Business at the Base of the Pyramid. "The mistake a lot of us make is to look at the folks at the base of the pyramid View Details
- 03 Sep 2013
- First Look
First Look: September 3
capitalization of firms in their coverage portfolio. Our results hold after Regulation Fair Disclosure, suggesting that these relationships are not based on selective disclosure. Overall, the evidence shows both the importance and... View Details
Keywords: Sean Silverthorne