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  • 12 Oct 2022
  • Research & Ideas

When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb

there’s a flaw, he points out: “The risk is that you're enabling a type of discrimination that wouldn't have been possible on platforms where that information is not quite so front and center.” [div class=infogram-embed... View Details
Keywords: by Pamela Reynolds; Technology; Technology
  • December 2022 (Revised August 2023)
  • Case

Circles.Life at a Crossroads of Growth

By: Juan Alcácer and Adina Wong
In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in... View Details
Keywords: Business Model; Decisions; Technological Innovation; Applications and Software; Business Strategy; Telecommunications Industry; Singapore
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  • August 2021 (Revised February 2022)
  • Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud
In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details
Keywords: Electric Vehicles; Lithium-ion Batteries; Business Ventures; Energy; Green Technology; Technological Innovation; Growth and Development Strategy; Competitive Advantage; Transportation; Supply Chain; Globalized Markets and Industries; Goals and Objectives; Factories, Labs, and Plants; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; Europe; Sweden; Germany; Poland
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  • July 2021 (Revised October 2021)
  • Case

Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)

By: Nour Kteily, Deepak Malhotra and David Lane
As founders of the software company Basecamp, Jason Fried and David H. Hansson were used to being the subjects of social media attention. Both maintained active and dedicated Twitter followings for their unique perspectives on management and life. But on April 26,... View Details
Keywords: Change; Communication; Policy; Diversity; Fairness; Values and Beliefs; Governance; Employees; Working Conditions; Leading Change; Leadership Style; Mission and Purpose; Organizational Culture; Work-Life Balance; Labor and Management Relations; Conflict and Resolution; Identity; Social Issues; Equality and Inequality; Digital Platforms; Conflict Management; Information Technology Industry; United States
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  • August 2018 (Revised October 2020)
  • Case

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Advertising Industry; Advertising Industry; United States; North America; Israel
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  • October 2005 (Revised October 2006)
  • Case

Infosys (A): Strategic Human Resource Management

By: Thomas J. DeLong, Jaya Tandon and Ganesh Rengaswamy
Hema Ravichandar, head of human resources, was given a new and aggressive milestone to reach: ensure Infosys is on the Top 10 lists of both Best Performing Companies and Best Employers by 2007. No large organization had ever been able to achieve this distinction... View Details
Keywords: Business Growth and Maturation; Transition; Cost; Human Resources; Employee Relationship Management; Problems and Challenges; Competitive Strategy; Information Technology Industry
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  • October 2023
  • Teaching Note

Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

By: Tsedal Neeley and Tim Englehart
Teaching Note for HBS Case No. 422-085. Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that... View Details
Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation; AI and Machine Learning; Diversity; Prejudice and Bias; Technology Industry
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  • November 2022 (Revised June 2023)
  • Case

UGG Steps into the Metaverse

By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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  • 01 Sep 2023
  • News

History Matters

The stunning collapse of three high-profile banks in recent months—Silicon Valley Bank, Signature Bank, and First Republic Bank—churned up a host of headlines and fears: Are these signs of major instability? The first dominos to fall? In the second edition of their... View Details
Keywords: Jen McFarland Flint; Publishing Industries (except Internet); Information
  • March 2017 (Revised March 2019)
  • Case

Ant Financial (A)

By: Feng Zhu, Ying Zhang, Krishna G. Palepu, Anthony K. Woo and Nancy Hua Dai
Headquartered in Hangzhou (China), Ant Financial has grown into a fintech “Unicorn.” The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu’e Bao), wealth management (Ant Fortune),... View Details
Keywords: Growth and Development Strategy; Global Strategy; Finance; Opportunities; Financial Services Industry; Financial Services Industry
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  • 2024
  • Report

The Eco-Digital EraTM: The Dual Transition to a Sustainable and Digital Economy

By: Suraj Srinivasan, Andy Feinstein, Amol Khadikar, Jiani Zhang, Noémie Lauer, Hiral Shah, Sally Epstein, Jerome Buvat and Vaishnavee Ananth
Since the proliferation of smartphones and social media in the late 2000s, digital has captured an increasingly large portion of the economy. In this Capgemini Research Institute report, The Eco-Digital EraTM: The dual transition to a sustainable and... View Details
Keywords: Technology Adoption; Digital Transformation; Environmental Sustainability; Trends
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  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address... View Details
Keywords: Dina Gerdeman
  • March 2011 (Revised July 2011)
  • Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Related
  • March 2021 (Revised August 2022)
  • Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
Related
  • January 2009 (Revised June 2010)
  • Case

Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System

By: Ranjay Gulati
In response to the 2001 market downturn, Cisco Systems implemented a major restructuring that transformed the company from a decentralized to centralized organization. While recognizing that a centralized, functional structure was necessary to avoid product and... View Details
Keywords: Restructuring; Customer Focus and Relationships; Governing and Advisory Boards; Resource Allocation; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Technology Industry
Related
  • 23 Mar 2022
  • Blog Post

Learning Curve: The Brother-and-Sister Team Behind a New Edtech Nonprofit

Indian nonprofit devoted to supporting the millions of low-income women who toil in the country’s informal economy. Serving young people and working mothers, brother and sister each came to believe that intervening at the preschool and... View Details
  • September 2016
  • Case

Hewlett Packard Enterprise: The Dandelion Program

By: Gary P. Pisano and Robert D. Austin
This case describes Hewlett Packard Enterprise’s “Dandelion Program," which has developed a new service offering for the company’s clients by drawing on the special talents of people with autism. The company has deployed “pods” organized around 8 or 9 employees with... View Details
Keywords: Organizational Behavior; Information Technology; Organizational Change and Adaptation; Leadership; Talent and Talent Management; Service Operations; Training; Diversity; Innovation and Invention; Technology Industry
Related
  • December 2018
  • Case

DraftKings and the Future of Fantasy Sports

By: Robert F. Higgins and Julia Kelley
Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details
Keywords: Fantasy Sports; Daily Fantasy Sports; DraftKings; FanDuel; Supreme Court; Sports Betting; Sports Gambling; Sports; Business Model; Government Legislation; Lawsuits and Litigation; Laws and Statutes; Business Strategy; Internet and the Web; Mobile and Wireless Technology; Games, Gaming, and Gambling; Sports Industry; Sports Industry; United States; Massachusetts; Boston
Related
  • Web

Online Management Course | HBS Online

Professional Management Show Hide Details Case Studies Scaling Up N12 Technologies Growing Pains at Stroz Friedberg Paul Levy: Turning Around the Beth Israel Deaconess Medical Center (BIDMC) Featured Exercises Capstone assignment: small... View Details
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

penalties for failing to meet the analyst consensus estimate are higher for firms that give quarterly earnings guidance and in the post-SOX period. Our evidence suggests that (i) boards appear to react directly to managers' ability to meet earnings targets or to the... View Details
Keywords: Sean Silverthorne