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  • All HBS Web  (15,487)
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  • March 2010 (Revised February 2013)
  • Case

NFL UK

By: Elie Ofek, David B. Godes and Peter Wickersham
The NFL faces a decision on how to continue efforts to grow its fanbase in the U.K. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan.... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Innovation and Invention; Brands and Branding; Marketing Strategy; Sports; Expansion; Sports Industry; Europe; United Kingdom; United States
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Ofek, Elie, David B. Godes, and Peter Wickersham. "NFL UK." Harvard Business School Case 510-105, March 2010. (Revised February 2013.)
  • 2023
  • Working Paper

Achieving Universal Health Insurance Coverage in the United States: Addressing Market Failures or Providing a Social Floor?

By: Katherine Baicker, Amitabh Chandra and Mark Shepard
The United States spends substantially more on health care than most developed countries, yet leaves a greater share of the population uninsured. We suggest that incremental insurance expansions focused on addressing market failures will propagate inefficiencies and... View Details
Keywords: Public Sector; Insurance; Health Care and Treatment; Policy; Innovation and Invention
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Baicker, Katherine, Amitabh Chandra, and Mark Shepard. "Achieving Universal Health Insurance Coverage in the United States: Addressing Market Failures or Providing a Social Floor?" NBER Working Paper Series, No. 30854, January 2023.
  • January 1996 (Revised February 1997)
  • Case

Exploring Brand-Person Relationships: Three Life Histories

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details
Keywords: Consumer Behavior; Relationships; Brands and Branding
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Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories." Harvard Business School Case 596-093, January 1996. (Revised February 1997.)
  • February 1989
  • Background Note

Note on Attracting Stakeholders

By: Amar Bhide and Howard H. Stevenson
Acquiring resources--or to put it more broadly, attracting stakeholders--is a basic entrepreneurial task. While every enterprise needs employees, customers, suppliers, and financiers who are willing to risk their time and money, attracting these "stakeholders" to an... View Details
Keywords: Business Ventures; Customers; Entrepreneurship; Investment; Human Resources; Organizational Design; Business and Stakeholder Relations; Risk and Uncertainty
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Bhide, Amar, and Howard H. Stevenson. "Note on Attracting Stakeholders." Harvard Business School Background Note 389-139, February 1989.
  • 14 Aug 2017
  • News

U.S. Cities Increasingly Focused on Resilience, but Funding Challenges Persist

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Health & Wellness Club

  • December 2019 (Revised June 2025)
  • Case

Mãe Terra and Unilever (A)

By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi
The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details
Keywords: Mergers & Acquisitions; Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America
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Paine, Lynn S., Ruth Costas, and Priscilla Zogbi. "Mãe Terra and Unilever (A)." Harvard Business School Case 320-075, December 2019. (Revised June 2025.)
  • Article

How Venture Capitalists Make Decisions

By: Paul A. Gompers, Will Gornall, Steven Kaplan and Ilya Strebulaev
For decades now, venture capitalists have played a crucial role in the economy by financing high-growth start-ups. While the companies they’ve backed—Amazon, Apple, Facebook, Google, and more—are constantly in the headlines, very little is known about what VCs actually... View Details
Keywords: Venture Capital; Investment; Decision Making
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Gompers, Paul A., Will Gornall, Steven Kaplan, and Ilya Strebulaev. "How Venture Capitalists Make Decisions." Harvard Business Review 99, no. 2 (March–April 2021).
  • January 2023 (Revised May 2023)
  • Case

Steve Jobs: Changing the World

By: Robert Simons and Shirley Sun
This case traces the life of Steve Jobs who throughout his career flaunted convention and chose an unusual path to success. The case describes how Jobs, as young man, acquired an appreciation for aesthetics and the liberal arts, but was also quick to recognize and... View Details
Keywords: Entrepreneurship; Technology; Business Startups; Personal Characteristics; Leadership Style; Innovation; Work-life Balance; Innovation Leadership; Power and Influence; Success; Information Technology Industry; United States
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Simons, Robert, and Shirley Sun. "Steve Jobs: Changing the World." Harvard Business School Case 123-022, January 2023. (Revised May 2023.)
  • December 2022 (Revised February 2025)
  • Module Note

How Do You Compete and Cooperate? Understanding Strategic Interactions

By: Jorge Tamayo
This module examines how firms interact strategically, both competitively and cooperatively, as they create and capture value. Although the module focuses on strategic interactions between competitors, an organization's relationships with buyers, suppliers, and... View Details
Keywords: Competitive Strategy; Cooperation; Value Creation; Business and Stakeholder Relations
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Tamayo, Jorge. "How Do You Compete and Cooperate? Understanding Strategic Interactions." Harvard Business School Module Note 723-406, December 2022. (Revised February 2025.)
  • May 6, 2020
  • Article

We Shouldn't Wait for a Breakthrough in the COVID-19 Pandemic

By: Gary P. Pisano
The ultimate solutions to the COVID-19 crisis may be big breakthroughs in building massive test and trace capacity and developing vaccines and drug remedies. But in the meantime, we should not ignore the potential cumulative impact of the many small things we already... View Details
Keywords: COVID-19; Health Pandemics; Strategy; Leadership
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Pisano, Gary P. "We Shouldn't Wait for a Breakthrough in the COVID-19 Pandemic." Harvard Business Review Digital Articles (May 6, 2020).
  • August 2016 (Revised November 2019)
  • Supplement

eSig: Growth Analysis

By: Mark N. Roberge and Thomas R. Eisenmann
eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a... View Details
Keywords: Esignature; Computer Software; Entrepreneurship; Business Startups; Management; Marketing Channels; Applications and Software; Computer Industry; United States
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Roberge, Mark N., and Thomas R. Eisenmann. "eSig: Growth Analysis." Harvard Business School Spreadsheet Supplement 817-701, August 2016. (Revised November 2019.)
  • December 2009
  • Article

Catering Through Nominal Share Prices

By: Malcolm Baker, Robin Greenwood and Jeffrey Wurgler
We propose and test a catering theory of nominal stock prices. The theory predicts that when investors place higher valuation on low-price firms, managers will maintain share prices at lower levels, and vice-versa. Using measures of time-varying catering incentives... View Details
Keywords: Stocks; Stock Shares; Investment; Investment Return; Price; Theory; Valuation
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Baker, Malcolm, Robin Greenwood, and Jeffrey Wurgler. "Catering Through Nominal Share Prices." Journal of Finance 64, no. 6 (December 2009): 2559–2590. (Internet Appendix.)
  • February 1981 (Revised May 1988)
  • Case

Marriott's Rancho Las Palmas Resort

Management of a resort hotel near Palm Springs is reviewing the hotel's performance nine months after opening and planning a marketing strategy for 1980. Of particular concern is the strategy to adopt during the shoulder and off-seasons when demand for the product is... View Details
Keywords: Marketing Strategy; Accommodations Industry
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Lovelock, Christopher H. "Marriott's Rancho Las Palmas Resort." Harvard Business School Case 581-084, February 1981. (Revised May 1988.)
  • 06 May 2020
  • News

How microeconomics can help devise evidence-based policy responses to COVID-19

  • TeachingInterests

Making Corporate Boards More Effective

By: Guhan Subramanian
While your corporate board may have broadly defined legal duties, its role in evaluating management, providing strategic oversight, and dealing with the complexity of today's regulatory environment has never been more tested—or more... View Details
  • Research Summary

Overview

Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details
Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States
  • July 2009
  • Article

Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect

By: C. K. Morewedge, L. L. Shu, D. T. Gilbert and T. D. Wilson
People typically demand more to relinquish the goods they own than they would be willing to pay to acquire those goods if they didn't already own them (the endowment effect). The standard economic explanation of this phenomenon is that people expect the pain of... View Details
Keywords: Value; Judgments; Consumer Behavior; Attitudes
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Morewedge, C. K., L. L. Shu, D. T. Gilbert, and T. D. Wilson. "Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect." Journal of Experimental Social Psychology 45, no. 4 (July 2009): 947–951.
  • March 2003 (Revised March 2004)
  • Case

Noodles & Company

Aaron Kennedy has successfully grown Noodles & Co. from a single global noodle shop to a chain of 58 restaurants spanning six states in seven years. In the face of increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He must... View Details
Keywords: Competition; Expansion; Business Growth and Maturation; Organizational Culture; Franchise Ownership; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
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Cyr, Linda A. "Noodles & Company." Harvard Business School Case 803-174, March 2003. (Revised March 2004.)
  • 13 Aug 2021
  • News

New Child Tax Credit Should Be a Call to Action for Banks

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